ParkLogic

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Type: Private, For-Profit Corporation
Founder(s): Michael Gilmour
David Gibbs
Website: ParkLogic.com
Facebook: Company Profile
Twitter: TwitterIcon.png@ParkLogic

ParkLogic is a web platform that allows domain owners to optimize and manage their domains.[1]

About the Company

ParkLogic was founded by Michael Gilmour in collaboration with David Gibbs in Melbourne, Australia. The concept for ParkLogic came to to Mr. Gilmour after participating in a domain conference and observing that most domain owners were not optimizing the valuable traffic being generated by their domain names. The ParkLogic client platform was developed using SalesForce.com, a well-known platforms for web services that is scalable, robust and secure. ParkLogic has now grown to manage over 1 million domain names, with millions of unique visitors each day. ParkLogic is known in the domain industry as an international domain management platform that treats domain names like financial securities.[2]

In 2010 the company established a partnership with DNForum which will help users registered within the latter benefit from the latest services available on the platform developed by ParkLogic.[3]

The Platform

The company created a CRM platform with the help of SalesForce.com which responds to many of the users' needs. Among the high number of features that the platform has, the following are the most important:

  • The platform can send traffic to an affiliate program in a certain time length, when users are more active
  • Based on some criteria specified by the client, the platform releases some recommendations related to which domains the user should keep and which he should delete.
  • One of the most innovative features of the platform is the Domain Risk Index which compares the users' portfolio with the one of the industry and gives it a score from 0 for the high risk ones to 100 for the less riskier. [4]


References