Rick Schwartz purchased his first domain name in December 1995 when he paid $100 for LipService.com. Eight years later to the month he sold one, Men.com, for $1.32 million in a deal that was reported worldwide. A lot happened to shape the Schwartz legend in the eight years between those events, but to understand him you have to look further back than the past decade. | Rick Schwartz purchased his first domain name in December 1995 when he paid $100 for LipService.com. Eight years later to the month he sold one, Men.com, for $1.32 million in a deal that was reported worldwide. A lot happened to shape the Schwartz legend in the eight years between those events, but to understand him you have to look further back than the past decade. |