Changes

{{CompanyInfo|

{{CompanyInfo| type            = Public

| type            = Public

| industry        = Domain Trading, Parking

| industry        = Domain Trading, Parking

| founded        = Germany, 1999

| founded        = Germany, 2001

| founders        = [[Ulrich Priesner]]<br/>[[Ulrich Essmann]]<br/>[[Tim Schumacher]]<br/>[[Marius Würzner]]

| founders        = [[Ulrich Priesner]]<br/>[[Ulrich Essmann]]<br/>[[Tim Schumacher]]<br/>[[Marius Würzner]]

| ownership      =  

| ownership      = [[United_Internet | United Internet]] AG

| headquarters    = Cambridge, MA, USA<br/>Cologne, Germany<br/>London, UK

| headquarters    = Cologne, Germany<br />Cambridge, MA, USA<br/>London, UK

| products        = SedoMLS

| employees      = 130

| products        =  

| website        = [http://www.sedo.com sedo.com]

| employees      = 150

| facebook        = [https://www.facebook.com/sedo Sedo]

| linkedin        = [https://www.linkedin.com/in/sedo-domain-marketplace-03371325/ Sedo]

| website        = [http://www.sedo.com/ sedo.com]

| facebook        =  

| linkedin        =  

| twitter        = sedo

| twitter        = sedo

| keypeople      = [[Tobias Flaitz]],

CEO Sedo Holding AG<br>

| keypeople      = [[Michael Robrock]] <small>CEO Sedo GmbH,MB member InterNetX Holding AG<br></small>

[[Axel Hamann]]  

'''Sedo''', which stands for '''S'''earch '''E'''ngine for '''D'''omain '''O'''ffers, is a [http://www.sedo.com/us/home/getting-started/?language=us domain name marketplace] and [http://www.sedo.com/us/park-domains/park-domains-overview/?language=us&tracked=1&partnerid=20293&langSwitchLink=true domain parking provider]. Sedo was founded in Germany in 2001, and is headquartered in  Cologne, Germany with an office in Cambridge, Massachusetts. The company has 150 employees from more than 25 countries and 2 million customers with over 19 million domain names for sale. Five million domains are parked via Sedo's parking program <ref>[http://www.sedo.com/uk/about-us/overview/?tracked=&partnerid=&language=e SEDO.co.uk]</ref>

CFO Sedo GmbH, Managing board member of Sedo Holding AG<br>

[[Dima Beitzke]]

CSO Sedo GmbH <br>

Sedo is a subsidiary company of the InterNetX Holding under the German company [[United_Internet | United Internet]] AG. The company is registered in the United States as Sedo.com LLC.<ref>[http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]</ref>

 

 

 

 

 

 

 

Sedo is a subsidiary company of the [http://www.sedoholding.com/en/ Sedo Holding AG] under the German company [[United Internet AG]]. The company is registered in the United States as Sedo.com LLC.<ref>[http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]</ref>

==Products and Services==

==Products and Services==

According to its official website, Sedo provides [http://www.sedo.com/us/buy-domains/buy-domains-overview/?language=us&langSwitchLink=true domain name buying] and [http://www.sedo.com/us/sell-domains/sell-domains-overview/?language=us&langSwitchLink=true selling services] through [http://www.sedo.com/search/searchresult.php4?language=us search], [http://www.sedo.com/auction/auction_schedule.php?menu=buy&language=us auction], [http://www.sedo.com/search/domain_catalog.php?language=us catalog], [http://www.sedo.com/us/sell-domains/domain-brokerage/?language=us&tracked=1&partnerid=51686&langSwitchLink=true brokerage], etc. It also provides domain parking, domain appraisal, domain transfer, domain escrow, and [http://www.sedo.com/us/services/sedos-partner-program/?language=us&tracked=&partnerid=&langSwitchLink=true partner programs], etc.<ref>[http://www.marketwatch.com/story/sedo-unveils-full-suite-of-services-to-help-launch-promote-and-grow-new-domain-name-extensions-2012-10-10 Sedo Unveils Full Suite of Services, MarketWatch.com]</ref>

Sedo provides [http://www.sedo.com/us/buy-domains/buy-domains-overview/?language=us&langSwitchLink=true domain name buying] and [http://www.sedo.com/us/sell-domains/sell-domains-overview/?language=us&langSwitchLink=true selling services] through [http://www.sedo.com/search/searchresult.php4?language=us search], [http://www.sedo.com/auction/auction_schedule.php?menu=buy&language=us auction], [http://www.sedo.com/search/domain_catalog.php?language=us catalog], [http://www.sedo.com/us/sell-domains/domain-brokerage/?language=us&tracked=1&partnerid=51686&langSwitchLink=true brokerage], etc. It also provides domain parking, domain appraisal, domain transfer, and [http://www.sedo.com/us/services/sedos-partner-program/?language=us&tracked=&partnerid=&langSwitchLink=true partner programs], etc.<ref>[http://www.marketwatch.com/story/sedo-unveils-full-suite-of-services-to-help-launch-promote-and-grow-new-domain-name-extensions-2012-10-10 Sedo Unveils Full Suite of Services, MarketWatch.com]</ref>

===New gTLD Services===

===New gTLD Services===

In October, 2012, Sedo announced that it was launching a [http://www.sedo.com/us/new-gtlds/new-gtlds-for-buyers/?language=us&langSwitchLink=true number of services] for the registries to be created through [[ICANN]]'s [[New gTLD Program]]:

Sedo has a number of services for the registries created through [[ICANN]]'s [[New gTLD Program]]:

 

* Premium List Identification and Pricing Assistance - Sedo will help applicants identify which domains are going to be the most attractive to the target audience and price them appropriately. Sedo uses more than 11 years of [http://www.sedo.com/us/resources/market-trends/?language=us&langSwitchLink=true sales data] covering all traded TLDs, as well as multiple external sources, to create a premium reserve list of domains likely to command the highest sales values.

* Premium List Identification and Pricing Assistance - Sedo will help applicants identify which domains are going to be the most attractive to the target audience and price them appropriately. Sedo uses more than 20 years of [http://www.sedo.com/us/resources/market-trends/?language=us&langSwitchLink=true sales data] covering all traded TLDs, as well as multiple external sources, to create a premium reserve list of domains likely to command the highest sales values.

* Premium Domain Auctions  - a neutral, safe platform for multiple applicants with marketing support and promotion to attract buyers and revenue for your premium domains.

* Sunrise, Landrush and Premium Auctions - Sedo provides multiple-language auction services for both premium auctions and those related to the [[Sunrise Period]]s and [[Landrush Period]]s.

* Sunrise, Landrush and Premium Auctions - Sedo provides multiple-language auction services for both premium auctions and those related to the [[Sunrise Period]]s and [[Landrush Period]]s.

* Exclusive Premium Name Distribution in the [http://www.sedo.com/us/sell-domains/sedomls/?language=us&tracked=&partnerid=&langSwitchLink=true SedoMLS Network]

* Exclusive Premium Name Distribution in the [http://www.sedo.com/us/sell-domains/sedomls/?language=us&tracked=&partnerid=&langSwitchLink=true SedoMLS Network]

* Premium Brokerage and Pre-Brokerage

* Custom sales and marketing solutions tailored to individual extensions

* Registrar customers are able to purchase domains from Sedo’s premium inventory of over 19 million domains – including the most exclusive new gTLD names – directly from the Registar's website

Sedo's top 10 highest selling domain names for 2011 were:

# gambling.com, $2,500,000

* With Sedo's easy registrar listing service, customers can listing their names to be syndicated across SedoMLS

===SedoMLS===

In January, 2012, Sedo announced that it was adding [[GoDaddy]] to its MLS service. The service allows those searching GoDaddy's databases to see domains that are currently not available, but are being offered by their registrants for a minimum sale price. Sedo had about 15 million such domains in its system at the time of the deal.<ref>[http://www.thedomains.com/2012/01/30/sedo-adds-godaddy-to-sedomls/ Sedo Adds GoDaddy to SedoMLS, TheDomains.com]</ref>

===Domain Parking===

* Domain owners gain access to the advertising industry, while advertisers appreciate the controllable and quantifiable return on investment

* On average we assist more than 32,000 businesses and individuals annually to acquire their desired domains

* Premium domain names brokered through Sedo include Vodka.com, Fly.com, Body.com, Values.com, Jets.com, and Dudu.com, as well as Sex.com, the highest value domain sale to date.

===.info Premiums===

# Sex.com, $13,000,000 ([[Guinness World Records]] record)

In May 2013, Sedo announced a forthcoming auction of [[.info]] domains, done in conjunction with the .info registry, [[Afilias]]. .info was originally launched in 2001 and so the .info auction of 100 assorted names is notable.<ref>[https://www.sedo.com/search/searchresult.php4?partnerid=315093&language=us&et_cid=16&et_lid=246412&et_sub=dotInfo_RB&session=47f25c496483f292a25f1e069406cd7b Sedo.com] Retrieved 29 May 2013</ref>

# Vodka.com, $3,000,000

 

# Shopping.de, $2,858,945

# Gambling.com, $2,500,000

In November 2012, it was announced that Sedo would be providing its services at a discounted rate to the gTLD applicant for [[.hiv]], [[dotHIV]]. The applicant aims to donate 70-80% of revenue to HIV research. Some of the services it will be providing include: appraising and auctioning premium .hiv domains, supporting preregistrations for people and organizations wishing to reserve names before the official launch, and evaluating the entire .hiv namespace to ensure that important .hiv domain names reach the best end users.<ref>[http://sedo.com/presse/presse.php?tracked&partnerid&id=530&language=us Presse, Sedo.com]</ref> The announcement was made to coincide with World AIDS day, which occurs on Dec. 1 every year.

# Pizza.com, $2,600,000

# Fly.com, $1,800,000

# Russia.com, $1,500,000

# Games.co.uk, $1,300,000

# Kredit.de, $1,169,175

# Chinese.com, $1,120,000

==History==

==History==

* Sedo began in Cologne, Germany in 1999 as a student project by [[Tim Schumacher]], [[Ulrich Priesner]], and [[Marius Würzner]].  They had a website named offensiv.de to distribute computer games, and when the business was phased out, they started thinking about selling the domain. Thus, they founded Sedo. The company started out with 5 employees working in a small office in downtown Cologne. <ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref> Sedo GmbH became an official entity in 2001.<ref>[http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]</ref>

* Sedo began in Cologne, Germany in 1999 as a student project by [[Tim Schumacher]], [[Ulrich Priesner]], and [[Marius Würzner]].  They had a website named offensiv.de to distribute computer games, and when the business was phased out, they started thinking about selling the domain. Thus, they founded Sedo. The company started out with 5 employees working in a small office in downtown Cologne. <ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref> Sedo GmbH became an official entity in 2001.<ref>[http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]</ref>

* In his book ''International Entrepreneurship: Starting, Developing, and Managing a Global Venture'', Robert D. Hisrich explained that, at the beginning of 2000, Sedo's founders began to advertise by purchasing banners in various websites and developing press relationships. [[Ulrich Essmann]], a medical student working on a project similar to Sedo, joined the team and his own project helped the group significantly. Finally, the founders began negotiating with potential investors. In 2001, they found a major investor, [[United AG]], which at the time was Germany's largest registrar for domain names. United AG initially purchased a minor stake in the newly-founded Sedo but later bought about 41% for approximately 400,000 EUR. The rest of the shares were held by the four owners. In 2004, United bought an additional 10% of Sedo's share for $575,000, making the four founders minority shareholders of the business. In 2005, 51% of shares for United AG, including Sedo, were sold to [[AdLink Internet Media AG]], a public and majority-owned subsidiary of[[United Internet AG]].  

* In his book ''International Entrepreneurship: Starting, Developing, and Managing a Global Venture'', Robert D. Hisrich explained that, at the beginning of 2000, Sedo's founders began to advertise by purchasing banners in various websites and developing press relationships. [[Ulrich Essmann]], a medical student working on a project similar to Sedo, joined the team and his own project helped the group significantly. Finally, the founders began negotiating with potential investors. In 2001, they found a major investor, [[United AG]], which at the time was Germany's largest registrar for domain names. United AG initially purchased a minor stake in the newly-founded Sedo but later bought about 41% for approximately 400,000 EUR. The rest of the shares were held by the four owners. In 2004, United bought an additional 10% of Sedo's share for $575,000, making the four founders minority shareholders of the business. In 2005, 51% of shares for United AG, including Sedo, were sold to [[AdLink Internet Media AG]], a public and majority-owned subsidiary of [[United_Internet | United Internet]].  

* Sedo began planning a North American subsidiary as early as 2003; in 2005, Sedo.com LLC was opened in Cambridge, Massachusetts.<ref>[http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]</ref>

* Sedo began planning a North American subsidiary as early as 2003; in 2005, Sedo.com LLC was opened in Cambridge, Massachusetts.<ref>[http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]</ref>

* In 2001, CEO, [[Tim Schumacher]], was named “Entrepreneur of the Year” by Ernst & Young Germany.<ref>[http://sedo.com/presse/presse.php?tracked=&partnerid=51137&language=us&id=410&et_cid=20&et_lid=246436 Press, Sedo.com]</ref>

* In 2001, CEO, [[Tim Schumacher]], was named “Entrepreneur of the Year” by Ernst & Young Germany.<ref>[http://sedo.com/presse/presse.php?tracked=&partnerid=51137&language=us&id=410&et_cid=20&et_lid=246436 Press, Sedo.com]</ref>

* In February, 2009, Sedo acquired [[RevenueDirect]], a domain name parking service by run [[Dotster]].<ref>[http://domainnamewire.com/2009/02/24/sedo-acquires-revenuedirect-and-why-it-makes-sense/ Domain Name Wire.com]</ref> Sedo also announced a strategic long-term partnership with [[Dotster]] through which Sedo would benefit from [[Dotster]]'s inventory and registrar service, and [[RevenueDirect]] customers would be helped by Sedo’s monetization engines and its secondary market for buying and selling domain names.<ref>[http://www.domainnamenews.com/news/sedo-buys-revenue-direct-from-dotster/4101 Domain Name News]</ref>  

 

* In February, 2009, Sedo acquired [[RevenueDirect]], a domain name parking service by run [[Dotster]].<ref>[http://domainnamewire.com/2009/02/24/sedo-acquires-revenuedirect-and-why-it-makes-sense/ Domain Name Wire.com]</ref> Sedo also announced a strategic long-term partnership with [[Dotster]] through which Sedo would benefit from [[Dotster]]'s inventory and registrar service, and [[RevenueDirect]] customers would be helped by Sedo’s monetization engines and its secondary market for buying and selling domain names.<ref>[http://www.domainnamenews.com/news/sedo-buys-revenue-direct-from-dotster/4101 Domain Name News ]</ref>  

* In March, 2009, Sedo invested seed funding for [[Bloson.com]], a new social charity website.<ref>[http://bostinnovation.com/2010/04/16/bloson-where-interacting-with-content-translates-into-charitable-donations/ Bloson Innovation]</ref>  

* In March, 2009, Sedo invested seed funding for [[Bloson.com]], a new social charity website.<ref>[http://bostinnovation.com/2010/04/16/bloson-where-interacting-with-content-translates-into-charitable-donations/ Bloson Innovation]</ref>  

* In February 2010, Sedo sold the domain name Poker.org for $1 million USD to PokerCompany.com, breaking the record for the highest .org domain name ever sold.<ref>[http://www.chefpatrick.com/poker-org-sells-for-1000000/ Cheif Patrik.com ]</ref>

* In February 2010, Sedo sold the domain name Poker.org for $1 million USD to PokerCompany.com, breaking the record for the highest .org domain name ever sold.<ref>[http://www.chefpatrick.com/poker-org-sells-for-1000000/ Cheif Patrik.com]</ref>

* On May 21, 2010, AdLink Internet Media AG was renamed Sedo Holding AG and the company Sedo became a subsidiary thereof.<ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>

* On May 21, 2010, AdLink Internet Media AG was renamed Sedo Holding AG and the company Sedo became a subsidiary thereof.<ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>

==[http://www.sedo.com/awards/bestoveralldomainsolution.html Awards]==

==[http://www.sedo.com/awards/bestoveralldomainsolution.html Awards]==

* In 2007, Sedo was selected as "Entrepreneur of the Year 2007" in Germany by Ernst & Young.<ref>[http://www.allbusiness.com/company-activities-management/company-structures/5298236-1.html All Business.com ]</ref>

* In 2010 & 2014, Sedo was a finalist for the "World Trademark Review Industry Award: Internet & Online Services Team of the Year". <ref>[http://trademarknews.com/news/sedo-nominated-for-2010-world-trademark-review-industry-award-for-internet.html TrademarkNews.com]</ref>

 

 

* In 2010, Sedo was nominated "2010 World Trademark Review Industry Award for Internet."<ref>[http://trademarknews.com/news/sedo-nominated-for-2010-world-trademark-review-industry-award-for-internet.html TrademarkNews.com]</ref>

* Eco Internet Award: Domains & DNS (2013)

* Domainer's Choice Award: Best Industry Costumer Rep (2008)

*[http://sedo.com/us/about-us/success-stories/?tracked=&partnerid=&language=us Success Stories]

== External links==

==External Links and Resources==

* [http://www.sedo.com/ SEDO.com]

* [http://www.sedo.com/ SEDO.com]

* [http://www.sedoholding.com Sedo Holding AG]

* [http://www.sedoholding.com Sedo Holding AG]

* [http://www.united-internet.de United Internet AG]

* [http://www.united-internet.de United Internet AG]

* [http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]

* [http://www.sedo.com/links/showlinks.php3?tracked=&partnerid=&language=us&Id=2799 Sedo.com: Our Story]

[[Category: Companies]]

[[Category: Companies]]

[[Category: Past Sponsor]]

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[[Category:Germany]]

[[Category: Germany]]