Changes

* In his book ''International Entrepreneurship: Starting, Developing, and Managing a Global Venture'', Robert D. Hisrich described that at the beginning of 2000, the founders of Sedo began to advertise by purchasing banners in various websites and developing press relationships. Ulrich Essmann, a medical student working on a project similar to Sedo, joined the team and his own project helped the group significantly. Finally, the founders began negotiating with potential investors. In 2001, they found a major investor, [[United AG]], which at the time was Germany's largest register for domain names. [[United AG]] initially purchased a minor stake in the newly-founded Sedo but later bought about 41% for approximately 400,000 EUR. The rest of the shares were held by the four owners. In 2004, United bought additional 10% of Sedo's share for $575,000; thus, making the four founders minority shareholders of the business. In 2005, 51% of shares for [[United AG]], including Sedo, were sold to [[AdLink Internet Media AG]], a public and majority owned subsidary for [[United Internet AG]].  

* In his book ''International Entrepreneurship: Starting, Developing, and Managing a Global Venture'', Robert D. Hisrich described that at the beginning of 2000, the founders of Sedo began to advertise by purchasing banners in various websites and developing press relationships. Ulrich Essmann, a medical student working on a project similar to Sedo, joined the team and his own project helped the group significantly. Finally, the founders began negotiating with potential investors. In 2001, they found a major investor, [[United AG]], which at the time was Germany's largest register for domain names. [[United AG]] initially purchased a minor stake in the newly-founded Sedo but later bought about 41% for approximately 400,000 EUR. The rest of the shares were held by the four owners. In 2004, United bought additional 10% of Sedo's share for $575,000; thus, making the four founders minority shareholders of the business. In 2005, 51% of shares for [[United AG]], including Sedo, were sold to [[AdLink Internet Media AG]], a public and majority owned subsidary for [[United Internet AG]].  

* On May 21, 2010, [[AdLINK Internet Media AG]] was renamed Sedo Holding AG and the company Sedo became a subsidary thereof.<ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>

* On May 21, 2010, [[AdLINK Internet Media AG]] was renamed Sedo Holding AG and the company Sedo became a subsidary thereof.<ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>