Difference between revisions of "Sedo"

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* According to [[Tim Schumacher]], CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by [[Ulrich Priesner]], and [[Marius Würzner]], and himself.  They had a website names offensiv.de to distributed computer games, and when the business was phased out, they started thinking about selling the domain.  Thus, the foundation for Sedo was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref> Tim Schumacher also mentioned that Sedo started out with 5 employees working in a small office in downtown Cologne, Germany.  
 
* According to [[Tim Schumacher]], CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by [[Ulrich Priesner]], and [[Marius Würzner]], and himself.  They had a website names offensiv.de to distributed computer games, and when the business was phased out, they started thinking about selling the domain.  Thus, the foundation for Sedo was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref> Tim Schumacher also mentioned that Sedo started out with 5 employees working in a small office in downtown Cologne, Germany.  
  
* In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" , Robert D. Hisrich described that at the beginning of 2000, the founders of SEDO began to advertise by purchasing banners in various websites and developing press relationship. Ulrich Essmann, a medical student working on a similar project like SEDO, joined the team and his project added a significantly. Finally the founders began negotiating with potential investors.  In 2001, they found a major investor, [[United AG]] who at that time was Germany's largest register for domain names. United AG initially purchased a minor stake in newly founded SEDO but later bought about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004 United bought additional 10% of SEDO's share by 575,000 thus making the four share holders minority holder of the business. In 2005, 51% shares of United AG, including SEDO was sold to AdLink Internet Media AG, a public and majority owned subsidary for United Internet.  
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* In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture", Robert D. Hisrich described that at the beginning of 2000, the founders of Sedo began to advertise by purchasing banners in various websites and developing press relationships. Ulrich Essmann, a medical student working on a project similar to Sedo, joined the team and his project helped the group significantly. Finally, the founders began negotiating with potential investors.  In 2001, they found a major investor, [[United AG]], which at that time was Germany's largest register for domain names. [[United AG]] initially purchased a minor stake in newly founded Sedo but later bought about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004, United bought additional 10% of SEDO's share for $575,000; thus, making the four founders minority shareholders of the business. In 2005, 51% of shares for  [[United AG]], including Sedo, was sold to [[AdLink Internet Media AG]], a public and majority owned subsidary for [[United Internet]].  
  
* In May 21, 2010. AdLINK Internet Media AG, was renamed as SEDO Holding AG and the company SEDO became a subsidary of it. <ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>
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* On May 21, 2010, [[AdLINK Internet Media AG]], was renamed as Sedo Holding AG and the company Sedo became a subsidary thereof.<ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>
  
* In June 2007, SEDO bought [[GreatDomains]], its former competitor, from [[VeriSign]] for about $2 Million. <ref>[http://blog.domaintools.com/2007/06/sedo-buys-greatdomains/ Domain Tools Blog.com]</ref>  
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* In June, 2007, Sedo bought [[GreatDomains]], its former competitor, from [[VeriSign]] for about $2 Million.<ref>[http://blog.domaintools.com/2007/06/sedo-buys-greatdomains/ Domain Tools Blog.com]</ref>  
  
* In February 2009, SEDO acquired [[RevenueDirect]], a domain name parking service by [[Dotster]]. <ref>[http://domainnamewire.com/2009/02/24/sedo-acquires-revenuedirect-and-why-it-makes-sense/ Domain Name Wire.com ]</ref> SEDO also announced a strategic long-term partnership with Dotster through which the SEDO would benefit from the Dotster's inventory and registrar service, and [[RevenueDirect]] customers would be helped by SEDO’s monetization engines and its secondary market for buying and selling domain names.<ref>[http://www.domainnamenews.com/news/sedo-buys-revenue-direct-from-dotster/4101 Domain Name News ]</ref>  
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* In February, 2009, Sedo acquired [[RevenueDirect]], a domain name parking service by [[Dotster]].<ref>[http://domainnamewire.com/2009/02/24/sedo-acquires-revenuedirect-and-why-it-makes-sense/ Domain Name Wire.com ]</ref> Sedo also announced a strategic long-term partnership with [[Dotster]] through which Sedo would benefit from [[Dotster]]'s inventory and registrar service, and [[RevenueDirect]] customers would be helped by Sedo’s monetization engines and its secondary market for buying and selling domain names.<ref>[http://www.domainnamenews.com/news/sedo-buys-revenue-direct-from-dotster/4101 Domain Name News ]</ref>  
  
* In March 2009, Sedo invested seed funding for [[Bloson.com]], a new social charity website. <ref>[http://bostinnovation.com/2010/04/16/bloson-where-interacting-with-content-translates-into-charitable-donations/ Bloson Innovation]</ref>  
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* In March, 2009, Sedo invested seed funding for [[Bloson.com]], a new social charity website.<ref>[http://bostinnovation.com/2010/04/16/bloson-where-interacting-with-content-translates-into-charitable-donations/ Bloson Innovation]</ref>  
  
* In February 2010, SEDO sold domain name poker.org for US$1 million to [[PokerCompany.com]] breaking the record for the highest .org domain name ever sold.<ref>[http://www.chefpatrick.com/poker-org-sells-for-1000000/ Cheif Patrik.com ]</ref>
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* In February 2010, SEDO sold domain name poker.org for US$1 million to [[PokerCompany.com]], breaking the record for the highest .org domain name ever sold.<ref>[http://www.chefpatrick.com/poker-org-sells-for-1000000/ Cheif Patrik.com ]</ref>
  
 
==Products and Services==
 
==Products and Services==

Revision as of 15:38, 21 January 2011

Logo sedo.jpg
Type: Public
Industry: Domain Trading, Parking
Founded: Germany (1999)
Founder(s): Ulrich Priesner
, Ulrich Essmann,
Tim Schumacher,
Marius Würzner
Headquarters: Cambridge, Massachusetts, UK
and Cologne, Germany
Employees: 150
Website: http://www.sedo.com/
Key People
Tim Schumacher, CEO

Liesbeth Mack-DeBoer, CSO
Jeremiah Johnston, COO and GC
Ulrich Priesner, CTO
Marius Würzner, COO
Ulrich Essmann, President Sedo.com LLC, USA

SEDO, which stands for Search Engine for Domain Offers, is a domain name marketplace and domain parking provider. Based in Cambridge, Massachusetts and Cologne, Germany this company was founded in Germany in 1999.

According to its official website, the company has 150 employees from more than 25 countries at offices located in the United States, Great Britain, and Germany, and 1 million customers with 16 million domain names. [1]

Sedo is a subsidiary company of the Sedo Holding AG under the German company United Internet AG.

History

  • According to Tim Schumacher, CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by Ulrich Priesner, and Marius Würzner, and himself. They had a website names offensiv.de to distributed computer games, and when the business was phased out, they started thinking about selling the domain. Thus, the foundation for Sedo was made.[2] Tim Schumacher also mentioned that Sedo started out with 5 employees working in a small office in downtown Cologne, Germany.
  • In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture", Robert D. Hisrich described that at the beginning of 2000, the founders of Sedo began to advertise by purchasing banners in various websites and developing press relationships. Ulrich Essmann, a medical student working on a project similar to Sedo, joined the team and his project helped the group significantly. Finally, the founders began negotiating with potential investors. In 2001, they found a major investor, United AG, which at that time was Germany's largest register for domain names. United AG initially purchased a minor stake in newly founded Sedo but later bought about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004, United bought additional 10% of SEDO's share for $575,000; thus, making the four founders minority shareholders of the business. In 2005, 51% of shares for United AG, including Sedo, was sold to AdLink Internet Media AG, a public and majority owned subsidary for United Internet.
  • In February, 2009, Sedo acquired RevenueDirect, a domain name parking service by Dotster.[5] Sedo also announced a strategic long-term partnership with Dotster through which Sedo would benefit from Dotster's inventory and registrar service, and RevenueDirect customers would be helped by Sedo’s monetization engines and its secondary market for buying and selling domain names.[6]
  • In March, 2009, Sedo invested seed funding for Bloson.com, a new social charity website.[7]
  • In February 2010, SEDO sold domain name poker.org for US$1 million to PokerCompany.com, breaking the record for the highest .org domain name ever sold.[8]

Products and Services

According to its official website, SEDO provides domain name buying and selling services through search, auction, catalog, brokerage etc. It also provides domain parking, domain appraisal, domain transfer, domain escrow and partner programs etc.

Awards

  • In 2007, Sedo was selected as "Entrepreneur of the Year 2007" in Germany by Ernst & Young. [9]
  • In 2010, Sedo was nominated "2010 World Trademark Review Industry Award for Internet". [10]


References


External links