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* According to [[Tim Schumacher]], CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by [[Ulrich Priesner]], and [[Marius Würzner]], and himself.  They had a website names offensiv.de to distributed computer games, and when the business was phased out, they started thinking about selling the domain.  Thus, the foundation for Sedo was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref> Tim Schumacher also mentioned that Sedo started out with 5 employees working in a small office in downtown Cologne, Germany.  
 
* According to [[Tim Schumacher]], CEO of Sedo.com, Sedo was founded in Cologne, Germany in 1999 as a student project by [[Ulrich Priesner]], and [[Marius Würzner]], and himself.  They had a website names offensiv.de to distributed computer games, and when the business was phased out, they started thinking about selling the domain.  Thus, the foundation for Sedo was made.<ref>[http://www.chefpatrick.com/interview-with-tim-schumacher-ceo-of-sedo-com/ Cheif Patrick.com]</ref> Tim Schumacher also mentioned that Sedo started out with 5 employees working in a small office in downtown Cologne, Germany.  
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* In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" , Robert D. Hisrich described that at the beginning of 2000, the founders of SEDO began to advertise by purchasing banners in various websites and developing press relationship. Ulrich Essmann, a medical student working on a similar project like SEDO, joined the team and his project added a significantly. Finally the founders began negotiating with potential investors.  In 2001, they found a major investor, [[United AG]] who at that time was Germany's largest register for domain names. United AG initially purchased a minor stake in newly founded SEDO but later bought about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004 United bought additional 10% of SEDO's share by 575,000 thus making the four share holders minority holder of the business. In 2005, 51% shares of United AG, including SEDO was sold to AdLink Internet Media AG, a public and majority owned subsidary for United Internet.  
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* In his book "International Entrepreneurship: Starting, Developing, and Managing a Global Venture", Robert D. Hisrich described that at the beginning of 2000, the founders of Sedo began to advertise by purchasing banners in various websites and developing press relationships. Ulrich Essmann, a medical student working on a project similar to Sedo, joined the team and his project helped the group significantly. Finally, the founders began negotiating with potential investors.  In 2001, they found a major investor, [[United AG]], which at that time was Germany's largest register for domain names. [[United AG]] initially purchased a minor stake in newly founded Sedo but later bought about 41% for about 400,000 EUR. The rest of the shares were held by the four owners. In 2004, United bought additional 10% of SEDO's share for $575,000; thus, making the four founders minority shareholders of the business. In 2005, 51% of shares for  [[United AG]], including Sedo, was sold to [[AdLink Internet Media AG]], a public and majority owned subsidary for [[United Internet]].  
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* In May 21, 2010. AdLINK Internet Media AG, was renamed as SEDO Holding AG and the company SEDO became a subsidary of it. <ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>
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* On May 21, 2010, [[AdLINK Internet Media AG]], was renamed as Sedo Holding AG and the company Sedo became a subsidary thereof.<ref>[http://www.sedoholding.com/en/press-room/news/news-details/article/aus-adlink-internet-media-ag-wird-sedo-holding-ag-mit-sitz-in-koeln-koeln-wird-zunehmend-deutsch/ SEDO Holding.com ]</ref>
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* In June 2007, SEDO bought [[GreatDomains]], its former competitor, from [[VeriSign]] for about $2 Million. <ref>[http://blog.domaintools.com/2007/06/sedo-buys-greatdomains/ Domain Tools Blog.com]</ref>  
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* In June, 2007, Sedo bought [[GreatDomains]], its former competitor, from [[VeriSign]] for about $2 Million.<ref>[http://blog.domaintools.com/2007/06/sedo-buys-greatdomains/ Domain Tools Blog.com]</ref>  
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* In February 2009, SEDO acquired [[RevenueDirect]], a domain name parking service by [[Dotster]]. <ref>[http://domainnamewire.com/2009/02/24/sedo-acquires-revenuedirect-and-why-it-makes-sense/ Domain Name Wire.com ]</ref> SEDO also announced a strategic long-term partnership with Dotster through which the SEDO would benefit from the Dotster's inventory and registrar service, and [[RevenueDirect]] customers would be helped by SEDO’s monetization engines and its secondary market for buying and selling domain names.<ref>[http://www.domainnamenews.com/news/sedo-buys-revenue-direct-from-dotster/4101 Domain Name News ]</ref>  
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* In February, 2009, Sedo acquired [[RevenueDirect]], a domain name parking service by [[Dotster]].<ref>[http://domainnamewire.com/2009/02/24/sedo-acquires-revenuedirect-and-why-it-makes-sense/ Domain Name Wire.com ]</ref> Sedo also announced a strategic long-term partnership with [[Dotster]] through which Sedo would benefit from [[Dotster]]'s inventory and registrar service, and [[RevenueDirect]] customers would be helped by Sedo’s monetization engines and its secondary market for buying and selling domain names.<ref>[http://www.domainnamenews.com/news/sedo-buys-revenue-direct-from-dotster/4101 Domain Name News ]</ref>  
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* In March 2009, Sedo invested seed funding for [[Bloson.com]], a new social charity website. <ref>[http://bostinnovation.com/2010/04/16/bloson-where-interacting-with-content-translates-into-charitable-donations/ Bloson Innovation]</ref>  
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* In March, 2009, Sedo invested seed funding for [[Bloson.com]], a new social charity website.<ref>[http://bostinnovation.com/2010/04/16/bloson-where-interacting-with-content-translates-into-charitable-donations/ Bloson Innovation]</ref>  
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* In February 2010, SEDO sold domain name poker.org for US$1 million to [[PokerCompany.com]] breaking the record for the highest .org domain name ever sold.<ref>[http://www.chefpatrick.com/poker-org-sells-for-1000000/ Cheif Patrik.com ]</ref>
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* In February 2010, SEDO sold domain name poker.org for US$1 million to [[PokerCompany.com]], breaking the record for the highest .org domain name ever sold.<ref>[http://www.chefpatrick.com/poker-org-sells-for-1000000/ Cheif Patrik.com ]</ref>
    
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