Difference between revisions of "SnapNames"

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[[File:SnapNamesLogo.gif]][http://www.snapnames.com] Portland, OR.
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{{CompanyInfo|
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| logo            = Snapnames.jpg
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| type            = Private
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| industry        =
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| founded        = 2000
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| founders        = [[Raymond King]] and [[Ron Wiener]]
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| ownership      = [[Web.com]], (2014-current) <br />[[KeyDrive SA]], (2012-2014)
 +
| headquarters    = 1600 SW 4th Ave, Portland, OR 97201
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| country        = USA
 +
| businesses      =
 +
| products        =
 +
| employees      =
 +
| revenue        =
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| website        = [http://www.Snapnames.com SnapNames.com]
 +
| blog            =
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| facebook        =
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| linkedin        = 
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| twitter        = MonikerSnap
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| keypeople    = [[Craig Snyder]], CEO<br>
 +
}}
  
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'''SnapNames''' is an online marketplace for resale of domain names. The company offers a platform for buyers and sellers of domain names to transact business in a secure, transparent environment. The company is located at Portland, Oregon, USA.
  
== Company Overview ==
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SnapNames is owned by [[Web.com]], who acquired the company from [[KeyDrive SA]] in February 2014.<ref>[http://domainincite.com/15954-snapnames-acquired-by-web-com SnapNames Acquired by Web.com, DomainIncite] Retrieved 4 March 2014</ref> It transferred ownership to KeyDrive SA in January 2012 after previously being a 100% subsidiary of [[Oversee.net]]. The deal between KeyDrive and Oversee.net also involved the acquisition of SnapNames' partner, [[Moniker]], and made [[Key-Systems]]' holding company, KeyDrive SA, the world's 6th largest [[ICANN]]-accredited [[registrar]].<ref>[http://domainnamewire.com/2012/02/01/keydrive-acquires-moniker-and-snapnames/ KeyDrive Acquires Moniker and SnapNames, DomainNameWire.com]</ref>
  
SnapNames was formed in 2000 by Oversee.net[http://oversee.net] to provide a specialized domain name backordering service. The company is located in Portland, Oregon.  SnapNames gives a domain name buyer the ability to purchase, at auction, domain names that were thought previously to be registered and parked, but are now expired and pooled. SnapNames claims 100 million domain names sold at auction from just a few dollars to several thousand dollars.  SnapNames is also an organizer of a registrar group consisting of Dotster[http://www.dotster.com], Register.com[http://www.register.com], Melbourne IT[http://www.melbourneit.com.au/], DotRegistrar[http://www.dotregistrar.com/], DomainPeople[http://www.domainpeople.com], Moniker[http://www.moniker.com], DirectNIC[http://www.directnic.com] and others.  
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==History==
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SnapNames was co-founded in 2000 by [[Raymond King]] and [[Ron Wiener]].<ref>http://www.dnjournal.com/columns/coverstory3.htm</ref> The company is a genesis of an idea that Raymond King, while tracking a domain name which he wanted for himself, and whose registration expiry date was nearing. King wrote a programming script that enabled him to know the moment the domain name expired, so that he could quickly move in and re-register it in his name. His success led him to the founding of SnapNames, with the objective of providing its services to corporate clients who wanted to guard their domain names from accidental deletion from the domain registry. The company later expanded into offering its services to individual buyers who wanted to buy domain names which were being deleted from the registry.  
  
== Accomplishments ==
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SnapNames was acquired by [[Oversee.net]] in the 2008.<ref>http://oversee.net/news/63</ref> The terms of the deal were not immediately disclosed. The company's then CEO, Mr. [[Sudhir Bhagwan]], continued to operate the company as a standalone business unit until 2008. Its operations were later tied to [[Moniker]].<ref>[http://domainnamewire.com/2012/02/01/keydrive-acquires-moniker-and-snapnames/ KeyDrive Acquires Moniker and SnapNames, DomainNameWire.com]</ref>
  
 +
==Business Model==
  
'''January 24, 2008''' SnapNames reaches $3 million dollars in sales. [https://www.snapnames.com/newsroom.jsp]
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The company operates the buying and selling of domain names through online auctions. The company offers three major facilities to its clients<ref>https://www.snapnames.com/aboutus.jsp</ref>:
  
'''On July 16, 2009''' SnapNames.com, in partnership with Moniker.com, began a monthly showcase auction to target corporate buyers. [https://www.snapnames.com/newsroom.jsp]
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* Daily auctions: Interested buyers have the facility to visit the site and browse through a daily listing of the registered domain names that are available for sale, and bid for them.
  
 +
* Monthly Showcase auctions: The site prepares and publishes a list of domain names which in its opinion has good potential.
  
 +
* Live Auction events: The company organizes and conducts live auctions at various places in the United States, which interested buyers and sellers attend in person. These events also allow online, telephone and proxy bidding. The facility of live streaming video is provided, too.
  
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The company has profit-sharing arrangement with a number of [[:Category:Registrars|registrars]] to make names available to the public.
  
== Company Information ==
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==Patent Filing==
  
 +
In May 2007, SnapNames filed for and obtained a patent (No 7,472,160 B2) <ref>[http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=7472160.PN.&OS=PN/7472160&RS=PN/7472160 from the USPTO]</ref>, titled "Domain name management system and method". The patent is filed under the names of [[Raymond King]], Ron Weiner, and [[Len Bayles]]. This system makes it possible to identify a registered domain name which has received a threshold level of interest from potential buyers, thus rendering it auctionable.
  
'''Customer Support:'''  support@snapnames.com<br>
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== Accomplishments ==
+1 (866) 690-6279 (toll-free)<br>
 
+1-503-241-8547 (outside U.S.) <br>
 
'''Mailing Address:''' 1600 SW 4th Ave<br>
 
Suite 400<br>
 
Portland, OR<br>
 
97201 USA <br>
 
Office Phone:  +1-503-219-9990<br>
 
Fax: +1-503-274-9749<br>
 
  
==  About Oversee.net ==
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'''On July 16, 2009''' SnapNames.com, in partnership with [[Moniker|Moniker.com]], began a monthly showcase auction to target corporate buyers. <ref>https://www.snapnames.com/newsroom.jsp</ref>
  
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== The "halvarez" Scandal==
  
Oversee.net® is the Leader in Internet Real EstateTM, specializing in monetizing, registering, selling and developing domain names. The company's unique optimized technology connects consumers and advertisers with highly relevant advertisements.
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On 11 April 2009, SnapNames announced that the company has discovered that one of its own employees participated in the auctions conducted by the company under the handle of "halvarez" <ref>http://www.domainnamenews.com/news/snapnames-discovers-employee-bidding-domain-names/6479</ref>. The employee was found to be Mr. [[Nelson Brady]], VP (Engineering). According to the company release, Mr. Brady would bid "irrationally high" in the auctions under the "halvarez" handle, leading to a full-blown bidding war amongst bidders for what was otherwise a straightforward backorder transaction. Bids placed by "halvarez" would invariably turn out to be the second-highest after the auction was closed<ref>http://www.dnforum.com/f557/important-message-snapnames-5-thread-197282.html</ref>. According to the company release, the activity had been going on since March 2005, before being finally discovered in 2009<ref>http://www.snapnames.com/faq.html</ref>. About 5% of all auctions conducted by SnapNames were affected because of this.  
 
 
The company provides an array of managed services to domain investors, corporations and individuals across more than ten million web sites.
 
 
 
Oversee owns one of the largest portfolios of domain names in the world.
 
 
 
Headquartered in Los Angeles, the company's core brands include DomainSponsor®, SnapNames®, Moniker®, and LowFares.comTM.[https://www.snapnames.com/about_snapnames.jsp]
 
  
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In order to contain the damage, SnapNames terminated the employment of Mr. Nelson Brady in 2009. The company also offered a rebate - with 5.22% interest (the highest applicable federal rate during the affected time period), to affected customers for the difference between the prices they actually paid and the prices they would have paid, had the employee not bid in the auctions<ref>http://www.namepros.com/domain-name-discussion/621078-halvarez-at-snapnames-auctions-uncovered.html</ref>. An independent forensics firm, Rust Consulting, was hired to estimate the refund amount.
  
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==Monte Cahn, SnapNames and Oversee==
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History (before joining KeyDrive SA):
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Since 2008 Monte Cahn served as President of Moniker and [[SnapNames]].<ref>[http://www.blueglass.com/speakers/monte-cahn/ BlueGlass.com]</ref> He left in December, 2010; in May, 20111  he filed a lawsuit against his former employer.<ref>[http://www.dnjournal.com/archive/lowdown/2011/dailyposts/20110505.htm DNJournal.com]</ref> He filed suit against Oversee, and named its CEO, [[Jeff Kupietzky]], and its founder, [[Lawrence Ng]]; the suit was over  alleged non-payment of a $13 million USD incentive plan.<ref>[http://domainnamewire.com/2011/05/04/monte-cahn-sues-oversee-net-over-13-million-incentive-plan/ DomainNameWire.com]</ref>
  
 +
In September, 2011, Mr. Cahn updated his claims of breach of contract and fraud after a judge tossed out his original claim. The new claim now contains specific language on how Oversee.net allegedly affected Moniker's revenue. He now states that the original acquisition was in violation of an agreement between [[Google]] and Oversee, and that Oversee improperly deflated Moniker's revenue and performance numbers.<ref>[http://domainnamewire.com/2011/09/08/monte-cahn-updates-lawsuit-against-oversee-net-with-new-details/ Monte Cahn Updates Lawsuit, DomainNameWire.com]</ref>
  
 +
== Contact Information ==
 +
'''Customer Support:'''  support@snapnames.com<br>
 +
+1 (866) 690-6279 (toll-free)<br>
 +
+1-503-241-8547 (outside U.S.) <br>
 +
Office Phone:  +1-503-219-9990<br>
 +
Fax: +1-503-274-9749<br>
  
 +
==References==
 +
{{reflist}}
  
 
[[Category: Companies]]
 
[[Category: Companies]]
 +
[[Category: Registrars]]
 +
[[Category: Past Supporters]]

Revision as of 22:15, 4 December 2014

Snapnames.jpg
Type: Private
Founded: 2000
Founder(s): Raymond King and Ron Wiener
Ownership: Web.com, (2014-current)
KeyDrive SA, (2012-2014)
Headquarters: 1600 SW 4th Ave, Portland, OR 97201
Country: USA
Website: SnapNames.com
Twitter: TwitterIcon.png@MonikerSnap
Key People
Craig Snyder, CEO

SnapNames is an online marketplace for resale of domain names. The company offers a platform for buyers and sellers of domain names to transact business in a secure, transparent environment. The company is located at Portland, Oregon, USA.

SnapNames is owned by Web.com, who acquired the company from KeyDrive SA in February 2014.[1] It transferred ownership to KeyDrive SA in January 2012 after previously being a 100% subsidiary of Oversee.net. The deal between KeyDrive and Oversee.net also involved the acquisition of SnapNames' partner, Moniker, and made Key-Systems' holding company, KeyDrive SA, the world's 6th largest ICANN-accredited registrar.[2]

History

SnapNames was co-founded in 2000 by Raymond King and Ron Wiener.[3] The company is a genesis of an idea that Raymond King, while tracking a domain name which he wanted for himself, and whose registration expiry date was nearing. King wrote a programming script that enabled him to know the moment the domain name expired, so that he could quickly move in and re-register it in his name. His success led him to the founding of SnapNames, with the objective of providing its services to corporate clients who wanted to guard their domain names from accidental deletion from the domain registry. The company later expanded into offering its services to individual buyers who wanted to buy domain names which were being deleted from the registry.

SnapNames was acquired by Oversee.net in the 2008.[4] The terms of the deal were not immediately disclosed. The company's then CEO, Mr. Sudhir Bhagwan, continued to operate the company as a standalone business unit until 2008. Its operations were later tied to Moniker.[5]

Business Model

The company operates the buying and selling of domain names through online auctions. The company offers three major facilities to its clients[6]:

  • Daily auctions: Interested buyers have the facility to visit the site and browse through a daily listing of the registered domain names that are available for sale, and bid for them.
  • Monthly Showcase auctions: The site prepares and publishes a list of domain names which in its opinion has good potential.
  • Live Auction events: The company organizes and conducts live auctions at various places in the United States, which interested buyers and sellers attend in person. These events also allow online, telephone and proxy bidding. The facility of live streaming video is provided, too.

The company has profit-sharing arrangement with a number of registrars to make names available to the public.

Patent Filing

In May 2007, SnapNames filed for and obtained a patent (No 7,472,160 B2) [7], titled "Domain name management system and method". The patent is filed under the names of Raymond King, Ron Weiner, and Len Bayles. This system makes it possible to identify a registered domain name which has received a threshold level of interest from potential buyers, thus rendering it auctionable.

Accomplishments

On July 16, 2009 SnapNames.com, in partnership with Moniker.com, began a monthly showcase auction to target corporate buyers. [8]

The "halvarez" Scandal

On 11 April 2009, SnapNames announced that the company has discovered that one of its own employees participated in the auctions conducted by the company under the handle of "halvarez" [9]. The employee was found to be Mr. Nelson Brady, VP (Engineering). According to the company release, Mr. Brady would bid "irrationally high" in the auctions under the "halvarez" handle, leading to a full-blown bidding war amongst bidders for what was otherwise a straightforward backorder transaction. Bids placed by "halvarez" would invariably turn out to be the second-highest after the auction was closed[10]. According to the company release, the activity had been going on since March 2005, before being finally discovered in 2009[11]. About 5% of all auctions conducted by SnapNames were affected because of this.

In order to contain the damage, SnapNames terminated the employment of Mr. Nelson Brady in 2009. The company also offered a rebate - with 5.22% interest (the highest applicable federal rate during the affected time period), to affected customers for the difference between the prices they actually paid and the prices they would have paid, had the employee not bid in the auctions[12]. An independent forensics firm, Rust Consulting, was hired to estimate the refund amount.

Monte Cahn, SnapNames and Oversee

History (before joining KeyDrive SA): Since 2008 Monte Cahn served as President of Moniker and SnapNames.[13] He left in December, 2010; in May, 20111 he filed a lawsuit against his former employer.[14] He filed suit against Oversee, and named its CEO, Jeff Kupietzky, and its founder, Lawrence Ng; the suit was over alleged non-payment of a $13 million USD incentive plan.[15]

In September, 2011, Mr. Cahn updated his claims of breach of contract and fraud after a judge tossed out his original claim. The new claim now contains specific language on how Oversee.net allegedly affected Moniker's revenue. He now states that the original acquisition was in violation of an agreement between Google and Oversee, and that Oversee improperly deflated Moniker's revenue and performance numbers.[16]

Contact Information

Customer Support: support@snapnames.com
+1 (866) 690-6279 (toll-free)
+1-503-241-8547 (outside U.S.)
Office Phone: +1-503-219-9990
Fax: +1-503-274-9749

References