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'''Rick Schwartz''' is the self-anointed "[[Domaining|Domain]] King", who made millions off of [[domaining]] in the mid-90s, and continues to lead the pack of successful [[domainer]]s. He  purchased his first domain name in 1995; paying $100 for LipService.com. Eight years later, he made international news when he sold Men.com for  $1.32 million. He is particularly known as a pioneer of [[Direct Navigation|direct navigation]] traffic, and more generally as an expert on domain names, traffic, website flow and valuation.<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref>

'''Rick Schwartz''' is the self-anointed "[[Domaining|Domain]] King", who made millions off of [[domaining]] in the mid-90s, and continues to lead the pack of successful [[domainer]]s. He  purchased his first domain name in 1995; paying $100 for LipService.com. Eight years later, he made international news when he sold Men.com for  $1.32 million. He is particularly known as a pioneer of [[Direct Navigation|direct navigation]] traffic, and more generally as an expert on domain names, traffic, website flow and valuation.<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref>

Rick is the founder, CEO, and President of the [[T.R.A.F.F.I.C]] domaining conference.<ref>[http://www.ricksblog.com/about.html Ricksblog]</ref>

Rick is the founder, CEO, and President of the [[T.R.A.F.F.I.C.]] domaining conference.<ref>[http://www.ricksblog.com/about.html Ricksblog]</ref>

==Background==

==Background==

Mr. Schwartz dragged his feet through highschool and a few months of community college before discovering his passion for sales; as he began to truly excel in the sale sector he decided it was time to sell his own products rather than make someone else rich. He bean selling products produced in Asia at trade shows and in trade magazines. He immediately recognized the benefit of the Internet to a salesman, and claims the day that he learned about the [[FTP|File Transfer Protocol]] was the day that changed his life. He began putting his brochures and sales materials online, and around this time he discovered the monetary potential of domain names.<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal]</ref>

Mr. Schwartz dragged his feet through highschool and a few months of community college before discovering his passion for sales; as he began to truly excel in the sale sector he decided it was time to sell his own products rather than make someone else rich. He bean selling products produced in Asia at trade shows and in trade magazines. He immediately recognized the benefit of the Internet to a salesman, and claims the day that he learned about the [[FTP|File Transfer Protocol]] was the day that changed his life. He began putting his brochures and sales materials online, and around this time he discovered the monetary potential of domain names.<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal]</ref>