Top Registry
 | |
| Type: | Private |
| Industry: | Internet, Registry |
| Headquarters: | BangNing Technology Park ,#2 YuHua Avenue, Yuhuatai District, Nanjing 210000 |
| Country: | China |
| Employees: | 600 (2014) |
| Website: | [1] |
Introduction
.Top domain registry accredited by ICANN is a new generic-top-level domain (gTLD) operation and management agency，also responsible for making relevant policy for the top level domains, and technologically operates them. On August 4th, 2014,.Top domains officially became a gTLD which can be registered openly on 0:00 November 18th, 2014 around the world. Based on the conception of predicting the future and breaking through self, .top domains are to be made a new high-end and innovative domain system.
Background
Application for ICANN New gTLDs
In the evening on June 13th 2012, ICANN revealed the worldwide applicants list of new gTLDs and had received 1,930 applications by June 13th including 66 geographical domains and 116 international but not Latin gTLds. From the aspects of regions, there are 911 applications from North America, 675 Europe, 303 Asia-Pacific region, 24 Latin America and Caribbean area, and 17 Africa with USD185,000 of application fee per new gTLD.
Development of .Top Domains
On June 20th, 2011, ICANN officially announced that the application for gTLD was to be open in 2012. On April 11th,2012, the application for .top was submitted online. On June 9th, 2012, .top was successfully on the ICANN public list. On March 20th, 2013, .top passed initial evaluation. On March 20th, 2014, .top officially signed a contract with ICANN. On August 5th, 2014, .top became a root of ICANN new gTLD. On October 15th, .top entered the sunrise period. On November 18th, 2014, .top could be registered openly, and the registration volume had more than 10,000 at the first day. On March 5th, 2015, .top was supported on the sedo.com which is the biggest platform trading domains in the world.
Advantages of .Top Domains
（1）As an English word suffix, .top can be used worldwide with high recognition.
（2）With high-end brand property, .top can be used to improve brand positioning and promote the brand value.
（3）Chinese moral of top is "顶级（top-level）" of which the homophone sounds like "突破（breakthrough）".
（4）.top is applicable to all industries and worldwide enterprises.
（5）.top, with high recognition, is in conformity with the intrinsic value of brands and easy to remember.
（6）A short,creative domain is the most effective tool for network marketing.
Popularity
Since it could be registered openly from November 18th, 2014, .top domain has attracted large numbers of international and domestic investors and terminal enterprises. At present, .top domain has a good development momentum, of which the registration ranks 10th among all new gTLD with users from more than 100 countries and regions using .top to build websites. TOP Registry is operated by Jiangsu Bangning Group in Nanjing, China. TOP officially became a gTLD on 4th Aug. 2014.
Summary
.TOP is short, easy to type and remember, positive and upbeat. Anyone can register .top domains.
Official website of TOP Registry http://www.nic.top/en/
Accredited registrars and marketplaces http://www.nic.top/en/partner.asp