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Rick Schwartz

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Business Practices
'''Rick Schwartz''' is the self-anointed "[[Domaining|Domain]] King", who made millions off of [[domaining]] earns an income from domain names purchased in the mid-90s, and continues to lead the pack of successful [[domainer]]s. He purchased his first domain name in 1995; paying $100 for LipService.com. Eight years later, he made international news when he sold Men.com for $1.32 million. He is particularly known as a pioneer of [[Direct Navigation|direct navigation]] traffic, and more generally as an expert on domain namesand traffic<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref> Rick is the founder, trafficCEO, and President of the [[T.R.A.F.F.I.C.]] domaining conference, website flow which has awarded him the "Domainer Of The Year" award and valuationalso inducted him into the "Domainer Hall of Fame".<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref> He is a visible domainer blogger who has "retired" from daily blogging on different occasions.
Rick is the founder, CEO, and President of the [[T.R.A.F.F.I.C.]] domaining conference.<ref>[http://www.ricksblog.com/about.html Ricksblog]</ref>
==Background==
Mr. Schwartz dragged his feet through highschool and is a few months of community college before discovering his passion for sales; as he began dropout <ref>[http://www.bizjournals.com/southflorida/stories/2000/09/25/story3.html]</ref> who eventually went on to truly excel work in the sale sector he decided it was time to sell his own products rather than make someone else richsales. He bean selling is a past bankruptee. <ref>[http://www.domainsherpa.com/rick-schwartz-domainking-interview/]</ref> For a time, he sold Asian made products produced in Asia at trade shows and in trade magazines. He immediately recognized the benefit of the Internet to a salesman, and claims the day that he learned about the [[FTP|File Transfer Protocol]] was the day that changed his life. He began putting his brochures and sales materials online, and around this time he discovered the monetary potential of domain namesvia acquiring such names as Porno.com.<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal]</ref> 
==Domaining==
Rick credits much of his success to the countless other individuals and corporations that failed to recognize the value of domain names and act being early on the early [[domaining]] rush. His initial investment consisted of $1,800 dollars, but he was soon spending spent $42,000 on porno.com. To drum up more generate additional resources and focus his energy, Rick Schwartz he sold his a "sales " business for 7 figures in 1998. At Around this time he was purchasing domains such as candy.com, and porno.com <ref>[http://whois.domaintools.com/porno.com]</ref>, men.com; he purchased the latter for $15,000childpornography.com <ref>[http://whois. That domain is one of a very few number he has sold, others include escoredomaintools.com, which was sold to the standardized test giant, Kaplan, for $100,000/childpornography. He sees his parked pages com]</ref> and keyword-specific domains as the perfect advertising, a commercial that doesn't stop running, which allows for a constant sales-pitchgaycock.com <ref>[http://whois.domaintools.com/gaycock. com]</ref>
In 2000, he expressed his belief that search engines would have little value, claiming ""I believe as time goes on, they're going to have less importance. My whole idea is why I believe in type-in hits. I say that human behavior will develop so that people will surf first and search later." <ref>[http://www.bizjournals.com/southflorida/stories/2000/09/25/story3.html]</ref> Mr. Schwartz has over 4,300 domains that he claims bring in a combined traffic of 95,000 - 115,000 visitors each day. He's the first to admit that his His sites tend to be "crappy"; in that they are mostly parked pages with revenue-producing links, and he's fine to see his hits come and go - and hopes that they choose to leave via one of those links. Schwartz's portfolio is managed by [[Moniker]].<ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal.com]</ref> Many of his sites, approximately half, are "adult" oriented domains; , though he insists that none of these pages have any actual illicit content, beyond the name, and that they are merely parked advertising space.<ref>[http://www.bizjournals.com/southflorida/stories/2000/09/25/story3.html BizJournals.com]</ref>
Rick Schwartz has stated that he makes "a few million [dollars] a year" in revenue from his many parked pages.<ref>[http://www.chefpatrick.com/interview-with-rick-schwartz-the-domain-king/ ChefPatrick.com]</ref>
Given his success and reputation in the industrypersona, it is only logical that Rick would have his fair share has a large number of detractors who deride his portfolio behavior, ideas and business model.<ref>[http://blog.domainlords.net/?p=322 DomainLordsactions.net}</ref><ref>[http://www.dnjournal.com/columns/cover020204.htm DNJournal.com/ Royal King or Royal Pain?]</ref> 
===Notable Sales===
Rick Schwartz does not usually buy domains to sell them, preferring to build up advertising revenues as opposed to one time profits.<ref>[http://www.bizjournals.com/southflorida/stories/2000/09/25/story3.html bizJournals.com]</ref> Those he has sold include:
* Flowers.mobi - $ 6500 <ref>[http://www.domainstate.com/industry-news-6/flowers-mobi-goes-for-6500-at-traffic-south-beach-110109.html/ ]</ref> (Originally purchased for $200,000 <ref>[http://domainnamewire.com/2006/10/27/flowersmobi-sells-for-200000/]</ref>)
* RoomDividers.com - $75,000
* OnlineCasinos.com - (Undisclosed)
Rick included i-report.com to CNN for free in order to more quickly finalize the deal for the more desirable, ireport.com.<ref>[http://www.dnjournal.com/archive/lowdown/2008/dailyposts/01-17-08.htm DNJournal.com]</ref>
Mr. Schwartz sold Property.com to Foreclosure.com in 2008; the actual sale price was never disclosed, although it is widely believed that the number is around or above $10 million; . Rick initially purchased the domain 3 years prior for $750,000, a figure that many people believed was too high at the time.<ref>[http://www.domainnamenews.com/domain-sales/rick-schwartz-sells-propertycom-to-foreclosurecom/1799 DomainNameNews.com]</ref><ref>[http://www.dmueller.com/2008/07/24/domain-names-domains/rick-schwartz-sells-propertycom-to-foreclosurecom/ DMueller.com]</ref>
In November, 2011, it was announced by [[Michael Berkens]] that his site, [[MostWantedDomains.com]], had succesfully brokered the sale of the domain, "meet.me" for a record $450,000. The domain was part of a portfolio that was acquired at an earlier [[T.R.A.F.F.I.C]] conference by Mr. Berkens, Rick Schwartz, and [[Ammar Kubba]]. Other domains in this portfolio include date.me, love.me, and marry.me. Michael Berkens noted speculated that by selling the domain for a record amount in the [[.me]] namespace, he effectively raised the price of the rest of their joint-owned .me domains.<ref>[http://www.thedomains.com/2011/11/10/mostwanteddomains-com-brokers-the-sale-of-meet-me-for-a-world-record-price-of-450000/ MostWantedDomains.com Brokers the Sale of Mee.me, TheDomains.com]]</ref>
===T.R.A.F.F.I.C.===
On October 20 - 23, 2004, the first [[T.R.A.F.F.I.C.]]. conference took place in Delray Beach, Florida; it was the first major trade show specifically aimed at the [[domaining]] industry.<ref>[http://dnjournal.com/columns/cover102604.htm DNJournal]</ref> Rick co-founded the event with his longtime lawyer, and domaining attorney, [[Howard Neu]]. The conferences provide domaining forums, workshops, and obvious networking opportunities. The inaugural event counted some 125 attendees, by the next year this number was more than doubled to 300.<ref>[http://www.dnjournal.com/cover/2005/october.htm DNJournal.com]</ref> The conference has since been held in both an East coast and West coast format, wherein a meeting takes place on each U.S. coast during the same year. It has travelled the world, going to Amsterdam and Australia in addition to a U.S. event; and it continues to go new places and be held at least once a year.<ref>[http://www.targetedtraffic.com/history/2010.welcome.php TargetedTraffic.com]</ref> The shows are not intended for day-domainers, but aim to help those that consider domaining their profession a chance to learn and meet with other successful [[domainer]]s. [[T.R.A.F.F.I.C. ]] conferences are invitation only events, in an attempt to keep the show focused and not let it fall into the category of general trade shows.<ref>[http://www.webmasterworld.com/domain_names/3382077.htm WebmasterWorld.com]</ref>
The conferences have begun to incorporate live auctions of domain names, via a partnership with [[Moniker]]; those auctions accounted for 39 of the top 100 domain sales for 2007.<ref>[http://www.webmasterworld.com/domain_names/3382077.htm WebmasterWorld.com]</ref> That year's New York T.R.A.F.F.I.C. auction brought in some $12 million.<ref>[http://www.dnjournal.com/cover/2008/january.htm DNJournal.com]</ref>
 
In December, 2011, Mr. Schwartz announced that, while he had signed onto [[T.R.A.F.F.I.C.]] through 2013, he did not know whether or not he would continue with the conference. At the time he was also announcing his retirement from daily blogging on the domain industry. Mr. Schwartz said that T.R.A.F.F.I.C. would continue if he could turn it into "something very grand".<ref>[http://www.ricksblog.com/my_weblog/2011/12/mission-accomplished.html Mission Accomplished, RicksBlog.com]</ref>
==Litigation==
Mr. Schwartz became involved in a high-profile lawsuit and counter-suit when Lilly Industries Inc., claimed that his goofoff.com address violated their trademarked Goof Off paint remover. Rick was informed by [[Network Solutions]] that Lilly had filed a dispute on the namespace and that he would have to litigate or face his site being placed on hold. At that time, the site was running as a travel and entertainment portal. He saw this as another example of "Fortune 500 Bullies" using their financial resources to push small business owners away from legitimately acquired and retained domains.<ref>[http://www.erealestate.com/domainking/articles.htm eRealEstate]</ref> A visit to goofoff.com today shows that the site remains in Rick's hands, and that he bested a corporate giant.<ref>[http://goofoff.com/ GoofOff.com]</ref> The settlement agreement allowed Rick to keep the site under certain restrictions, and Lilly Industries assumed all legal fees.<ref>[http://www.neusnews.com/blog/legal/ANALYSIS-OF-THE-GOOFOFFCOM-CASE-AT-NAF.php?post_id=51&pgtitle=ANALYSIS+OF+THE+GOOFOFFCOM+CASE+AT+NAF&category=legal NeusNews]</ref>
He says that he as received so many cease Rick filed a suit against [[Afternic]], [[Network Solutions]], and desist letters that [[Register.com]] in May, 2001. The alleged incident involved the illegal transfer of a domain he owns ceaseanddesistpurchased, properties.com, from Afternic, back to its original owner via Network Solutions.<ref>[http://www.bizjournalsfindarticles.com/southfloridap/storiesarticles/2000mi_m0EIN/09is_2001_May_11/25ai_74457347/story3.html BizJournalsFindArticles.com]</ref>
Rick filed a suit against ==Business Practices==  Schwartz claims that he has received so many cease and desist letters, he acquired ceaseanddesist.com.<ref>[[Afternic]http://www.bizjournals.com/southflorida/stories/2000/09/25/story3.html BizJournals.com]</ref> In 2005, Schwartz filed a complaint with National Arbitration Forum to forcibly seize control of the domain name voyuer.com. <ref>[[Network Solutionshttp://www.adrforum.com/domains/decisions/433802.htm]], and </ref> The panel held: "The Panel is most disturbed by Complainant’s additional submission. The Schwartz declaration is unsupported by any evidence." referring to his affidavit as "misleading" prior to dismissing his claim. <ref>[[Registerhttp://www.adrforum.com/domains/decisions/433802.htm]] in May</ref> In 2005, 2001on the matter of AirFranceSucks. The alleged incident involved com, the World Intellectual Property Organization found that Schwartz "registered and used the illegal domain names in bad faith" and ordered transfer of a the domain he purchased, properties.com, from Afternic, back to its original owner via Network Solutions.Societé Air France <ref>[http://findarticleswww.comwipo.int/amc/pen/articlesdomains/mi_m0EINdecisions/is_2001_May_11html/ai_744573472005/ FindArticlesd2005-0168.comhtml]</ref>
==Awards==
* Domainer of the Year, 2005(T.R.A.F.F.I.C Award, the conference he co-founded)* Inducted into the Domain Hall of Fame, 2006(T.R.A.F.F.I.C Award, the conference he co-founded)
* Received the Epik.com Domain Industry "Pioneer Award", 2010<ref>[http://www.ricksblog.com/about.html Ricksblog.com]</ref>
* 2008's Domain Name Wire ranked Rick as the most influential domainer, and T.R.A.F.F.I.C as the best domain conference.<ref>[http://domainnamewire.com/2008/05/22/2008-domain-name-wire-survey-results/ DomainNameWire.com]</ref>
==Fun Facts==Rick's fleet of automobiles include a 2008 Black Mercedes CL600, a 2008 Mercedes CLK550 convertible, a 2001 Mercedes S600, 2003 Escalade and a 2006 Escalade EXT; he drives the 2006 Escalade the most.<ref>[http://www.chefpatrick.com/interview-with-rick-schwartz-the-domain-king/ ChefPatrick.com]</ref>
==References==
{{reflist}}
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