Changes

'''Direct Navigation''' (also known as Type-in Traffic) is the action of visiting a website while bypassing online search engines to arrive organically at the desired domain. In other words, by means of direct navigation one can find the information desired without using a search engine; this can be done by specifying the desired site directly in a browser's address bar, clicking on another website's link, or by means of a directory.<ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation Definition]</ref>

'''Direct Navigation''' (also known as Type-in Traffic) is the action of visiting a website while bypassing online search engines to arrive organically at the desired domain. In other words, by means of direct navigation one can find the information desired without using a search engine; this can be done by specifying the desired site directly in a browser's address bar, clicking on another website's link, or by means of a directory.<ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation Definition]</ref>

==Short overview==

==Short Overview==

'''Direct navigation''' describes the method used by individuals navigate over the Internet on World Wide Web ([[WWW]]) in order to reach the desired websites. Direct navigation is a term used for more than 10 years and generally includes type-in traffic. This is one the reasons for which direct navigation is sometimes used interchangeably with Type-in Traffic.   

Direct navigation is a term used for more than 10 years and generally includes type-in traffic. This is one the reasons for which direct navigation is sometimes used interchangeably with Type-in Traffic.   

Direct navigation supposes the following process: a user opening their browser, going to the address bar and typing in a desired domain name that is  either a source of content that the user may be interested in or it has been communicated by means marketing. <ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation]</ref>

Direct navigation supposes the following process: a user opening their browser, going to the address bar and typing in a desired domain name that is  either a source of content that the user may be interested in or it has been communicated by means marketing. <ref>[http://www.brandchannel.com/images/papers/445_Direct_Navigation_final.pdf Direct Navigation]</ref>

The exact number of people practicing direct navigation is debatable but there this process definitely worries brands owners due to the following aspect: direct navigation can lead to negative effects on brand management by creating avenues and opportunities for cyber-criminals to victimize the consumers and companies.

The exact number of people practicing direct navigation is debatable but there this process definitely worries brands owners due to the following aspect: direct navigation can lead to negative effects on brand management by creating avenues and opportunities for cyber-criminals to victimize the consumers and companies.