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==Applicants==
 
==Applicants==
Five entities applied for the TLD seeking ICANN's approval for its delegation in the [[Root Zone|root zone]] of the internet domain name system ([[DNS]]) and to manage its registry operations. The applicants include: <ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
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Five entities applied for the TLD seeking ICANN's approval for its delegation in the [[Root Zone|root zone]] of the Internet domain name system ([[DNS]]) and to manage its registry operations. The applicants include: <ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
 
# [[Amazon]] - Its office in Luxembourg filed the application for 76 new gTLDs including .game. The company aims to use the TLD to promote innovation, to provide stable and secure foundation for online communication and interaction and to protect its intellectual property rights. Its back-end registry solutions provider is [[Neustar]].<ref>[http://www.thebookseller.com/news/amazon-could-own-book-domains-grabs.html  Amazon could own .book as domains up for grabs]</ref> <ref>[http://news.dot-nxt.com/gtld/game-1 Amazon .Game Application]</ref> The Entertainment Software Association filed a [[Community Objection|community objection]] against this application.<ref>[http://www.iccwbo.org/products-and-services/arbitration-and-adr/expertise/icann-new-gtld-dispute-resolution/pending-cases/ Pending Cases, ICC.ICANN.org]Retrieved 15 May 2013</ref>
 
# [[Amazon]] - Its office in Luxembourg filed the application for 76 new gTLDs including .game. The company aims to use the TLD to promote innovation, to provide stable and secure foundation for online communication and interaction and to protect its intellectual property rights. Its back-end registry solutions provider is [[Neustar]].<ref>[http://www.thebookseller.com/news/amazon-could-own-book-domains-grabs.html  Amazon could own .book as domains up for grabs]</ref> <ref>[http://news.dot-nxt.com/gtld/game-1 Amazon .Game Application]</ref> The Entertainment Software Association filed a [[Community Objection|community objection]] against this application.<ref>[http://www.iccwbo.org/products-and-services/arbitration-and-adr/expertise/icann-new-gtld-dispute-resolution/pending-cases/ Pending Cases, ICC.ICANN.org]Retrieved 15 May 2013</ref>
 
# [[Beijing Gamease Age Digital Technology Co., Ltd.]] - The company is a developer and operator of online games. Its plan is to use the .game TLD to provide online identity for game developers, aggregators and players and to limit the number of eligible registrants to register domain names within the first three years of operation. [[Afilias]] has been selected by the company to provide back-end registry services.<ref>[http://news.dot-nxt.com/gtld/game-0 Beijing Gamease Age Digital Technology Co., Ltd. Application]</ref> The Entertainment Software Association filed a [[Community Objection|community objection]] against this application.<ref>[http://www.iccwbo.org/products-and-services/arbitration-and-adr/expertise/icann-new-gtld-dispute-resolution/pending-cases/ Pending Cases, ICC.ICANN.org]Retrieved 15 May 2013</ref>
 
# [[Beijing Gamease Age Digital Technology Co., Ltd.]] - The company is a developer and operator of online games. Its plan is to use the .game TLD to provide online identity for game developers, aggregators and players and to limit the number of eligible registrants to register domain names within the first three years of operation. [[Afilias]] has been selected by the company to provide back-end registry services.<ref>[http://news.dot-nxt.com/gtld/game-0 Beijing Gamease Age Digital Technology Co., Ltd. Application]</ref> The Entertainment Software Association filed a [[Community Objection|community objection]] against this application.<ref>[http://www.iccwbo.org/products-and-services/arbitration-and-adr/expertise/icann-new-gtld-dispute-resolution/pending-cases/ Pending Cases, ICC.ICANN.org]Retrieved 15 May 2013</ref>

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