CPA: Difference between revisions
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== | ==Overview == | ||
The Cost per Action advertising campaign, which is also referred to as "Pay per Action" (PPA), is a popular online advertising model in which each action (whether it is a purchase or any other form of submission) is rewarded once it is linked to the advertisement. CPA campaigns are preferred by advertisers since payment is dependent on the completion of the desired action. An action could be any type of purchase or even a questionnaire being filled in. | The Cost per Action advertising campaign, which is also referred to as "Pay per Action" (PPA), is a popular online advertising model in which each action (whether it is a purchase or any other form of submission) is rewarded once it is linked to the advertisement. CPA campaigns are preferred by advertisers since payment is dependent on the completion of the desired action. An action could be any type of purchase or even a questionnaire being filled in. | ||