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{{TLD|
{{TLD|
|logo  =
|logo  =
|status = Proposed
|status = Active
|manager  =
|manager  =
|country  =  
|country  =  
Line 9: Line 9:
|registryprovider  =
|registryprovider  =
|registrations  =
|registrations  =
|date  =
|date  =  
|type  =Generic
|type  =Generic
|category = [[:Category:Lifestyle New gTLDs|Lifestyle]]
|category = [[:Category:Lifestyle New gTLDs|Lifestyle]]
|community  =
|community  =
|priority = 237 - [[Donuts]] (Fern Willow, LLC)<br>481 - [[Top Level Domain Holdings]]<br>1037 - [[Uniregistry]], Corp.<br>1715 - [[Piper Ventures, LLC]]
|priority = <s>237 - [[Donuts]] (Fern Willow, LLC)<br>481 - [[Top Level Domain Holdings]]<br></s>1037 - [[Uniregistry]], Corp.<br><s>1715 - [[Piper Ventures, LLC]]</s>
|keypeople  =
|keypeople  =
}}
}}


'''.flowers''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  
'''.flowers''' is an active [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Uniregistry]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 25 December, 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 03 Apr 2015</ref>


==Applicants==
==Sunrise and General Availability==
# [[Top Level Domain Holdings Ltd.]]It is one of 68 applications filed by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref>  
.Flowers entered it General Availability period on April 7, 2015<ref>https://twitter.com/uniregistry/status/585457458803519488</ref>
==Current Registry==
# [[Uniregistry]], Corp.- The company applied for 54 new gTLDs. <ref>[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
 
==Previous Applicants==
# [[Top Level Domain Holdings Ltd.]]It is one of 68 applications filed by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/766 here].
# [[Donuts]] (Fern Willow, LLC)- This is one of the 307 new gTLD application filed by the company. Donuts created Fern Willow, LLC to specifically apply for the .flower string. [[Daniel Schindler]], co-founder and EVP for Marketing & Sales, is the main contact person in the application. <ref>
# [[Donuts]] (Fern Willow, LLC)- This is one of the 307 new gTLD application filed by the company. Donuts created Fern Willow, LLC to specifically apply for the .flower string. [[Daniel Schindler]], co-founder and EVP for Marketing & Sales, is the main contact person in the application. <ref>
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref>  
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1526 here].
# [[Uniregistry]], Corp.- The company applied for 54 new gTLDs. <ref>[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
# [[Piper Ventures, LLC]]- Its application was submitted by [[FairWinds Partners]], a gTLD consultancy firm headed by managing partners [[Joshua Borne]] and [[Phil Lodico]].
# [[Piper Ventures, LLC]]- Its application was submitted by [[FairWinds Partners]], a gTLD consultancy firm headed by managing partners [[Joshua Borne]] and [[Phil Lodico]].
===Private Auction===
In September 2014, all applicants except Uniregistry withdrew their applications of the string. This was due to an assumed private deal for an undisclosed amount.<ref>[http://domainincite.com/17247-uniregistry-beats-1-800-flowers-com-to-flowers Uniregistry Beats 1-800-Flowers.com to .flowers] by Kevin Murphy ''DomainIncite''; Retrieved 12 Sept 2014</ref>


===Piper Ventures, LLC===
===Piper Ventures, LLC===
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The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.<ref>[https://gacweb.icann.org/download/attachments/22938690/Flowers-AU-89307.pdf?version=1&modificationDate=1353426958000 Flowers AU, GACweb.ICANN.org] Retrieved 25 Nov 2012</ref>
The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.<ref>[https://gacweb.icann.org/download/attachments/22938690/Flowers-AU-89307.pdf?version=1&modificationDate=1353426958000 Flowers AU, GACweb.ICANN.org] Retrieved 25 Nov 2012</ref>
===TLDH & $15mm Auction Funding===
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
==Pro.Flowers Purchase==
According to the domain news site, [[The Domains]], [[Uniregistry]] announced that the registry sold Pro.Flowers to FTD for $50,000. The domain was transferred to FTD on April 10, 2015. <ref>http://www.thedomains.com/2015/06/15/uniregistry-announces-sale-of-pro-flowers-for-50k-to-ftd/?a=60</ref>


==References==
==References==

Latest revision as of 21:44, 15 June 2015

Status: Active
Type: Generic
Category: Lifestyle
More information:

.flowers is an active TLD in ICANN's New gTLD Program. Uniregistry manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 25 December, 2014.[1]

Sunrise and General Availability[edit | edit source]

.Flowers entered it General Availability period on April 7, 2015[2]

Current Registry[edit | edit source]

  1. Uniregistry, Corp.- The company applied for 54 new gTLDs. [3]

Previous Applicants[edit | edit source]

  1. Top Level Domain Holdings Ltd.It is one of 68 applications filed by the company on its own behalf.[4] This applicant submitted a Public Interest Commitment, which can be downloaded here.
  2. Donuts (Fern Willow, LLC)- This is one of the 307 new gTLD application filed by the company. Donuts created Fern Willow, LLC to specifically apply for the .flower string. Daniel Schindler, co-founder and EVP for Marketing & Sales, is the main contact person in the application. [5] This applicant submitted a Public Interest Commitment, which can be downloaded here.
  3. Piper Ventures, LLC- Its application was submitted by FairWinds Partners, a gTLD consultancy firm headed by managing partners Joshua Borne and Phil Lodico.

Private Auction[edit | edit source]

In September 2014, all applicants except Uniregistry withdrew their applications of the string. This was due to an assumed private deal for an undisclosed amount.[6]

Piper Ventures, LLC[edit | edit source]

The application from Piper Ventures, LLC was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.[7]

The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.[8]

TLDH & $15mm Auction Funding[edit | edit source]

On February 26 2013, Top Level Domain Holdings Ltd. announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.[9]

Pro.Flowers Purchase[edit | edit source]

According to the domain news site, The Domains, Uniregistry announced that the registry sold Pro.Flowers to FTD for $50,000. The domain was transferred to FTD on April 10, 2015. [10]

References[edit | edit source]

Governmental Advisory Committee. Considers and provides advice on the activities of ICANN as they relate to concerns of governments, particularly matters where there may be an interaction between ICANN's policies and various laws and international agreements or where they may affect public policy issues (ICANN Bylaws).

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