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→PPC vs. CPC
Advertisers usually start by selecting the keywords either as groups, phrases or categories based on their importance. These keywords will be inserted in the advertisements. The advertisers who are able to invest a lot of money in useful and relevant advertisements according to their business are usually listed first. Besides the right keywords, it is also necessary to choose the right type of campaign to promote the chosen keywords, such as [[Google AdWords]] or [[Microsoft adCenter]].
Advertisers usually start by selecting the keywords either as groups, phrases or categories based on their importance. These keywords will be inserted in the advertisements. The advertisers who are able to invest a lot of money in useful and relevant advertisements according to their business are usually listed first. Besides the right keywords, it is also necessary to choose the right type of campaign to promote the chosen keywords, such as [[Google AdWords]] or [[Microsoft adCenter]].
==PPC vs. CPC==
==PPC vs. CPC==
The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the campaigns work, whereas [[CPC]] represents the amount of money that the advertiser is willing to invest each click. <ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> CPC represents the assessments of the costs related to advertisements and depends on the competition level for a specific keyword.
The main difference between PPC and CPC consists of the purpose of each of these methods: PPC describes the pay-per-click system and how PPC campaigns work, whereas
[[CPC]], cost per click, represents the amount of money that the advertiser is willing to invest each time someone clicks on the advertisements published. <ref>[http://www.urldreamer.com/PPC/Pay-Per-Click-Marketing-Campaign.htm PPC campaign]</ref> Simply put, CPC represents the assessments of the costs related to advertisements and depends on competition level for a specific keyword.
==PPC advantages==
==PPC advantages==