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==Recommendations==
==Recommendations==
* Basic internet access issues need to be given priority. Local hosting markets must be strengthened.
'''For the General Internet Ecosystem'''<ref name="study"></ref>
* Policies and investment should focus on supporting eCommerce and local language content.
* Basic internet access issues need to be given priority.
* Local TLD operators should liberalize policies, by making them more accessible, lowering fees, and making policies more transparent.<ref name="study"></ref>
* Local hosting markets must be strengthened.
* Standarizing technical and operational systems will reduce coasts and encourage international registrars to support the region, which is essential to long-term growth.
* Enhancing local language content will benefit the 50% of users who prefer to use local languages online.
* Policies and investment should focus on supporting eCommerce.
'''For the Domain Name Markets'''<ref name="study"></ref>
* Local TLD operators should liberalize policies, by making them more accessible, lowering fees, and making policies more transparent.
* Standardizing technical and operational systems will reduce coasts and encourage international registrars to support the region, which is essential to long-term growth.
* International registrars can intensify local competition by lowering retail prices and improving uptake.
* International registrars can intensify local competition by lowering retail prices and improving uptake.
* [[ccTLD]]s in the region should consider starter programmes and incentives to on-board new registrars at local level.
* [[ccTLD]]s in the region should consider starter programmes and incentives to on-board new registrars at local level.
* Registries may also consider bundling domain names with add-on products such as forwarding services and services that assist customers in building websites.<ref name="study"></ref>
* Registries may also consider bundling domain names with add-on products such as forwarding services and services that assist customers in building websites.<ref name="study"></ref>
* Setting regional benchmarks for TLD development, following the model of worldwide [[ccTLD]]s such as [[EURid]], could be very helpful. Positive case studies include [[.no]] and [[.eu]].<ref name="study"></ref>
* Setting regional benchmarks for TLD development, following the model of worldwide [[ccTLD]]s such as [[EURid]], could be very helpful. Positive case studies include [[.no]] and [[.eu]].
==Domain Name Industry & Usage==
==Domain Name Industry & Usage==