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| {{TLD| | | {{TLD| |
| |logo = | | |logo = |
− | |status = Proposed | + | |status = Delegated |
− | |manager = [[Scandinavian Airlines System Group]] | + | |manager = |
| |country = | | |country = |
| |language = | | |language = |
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| |type = [[Brand gTLD]] | | |type = [[Brand gTLD]] |
| |community = No | | |community = No |
| + | |priority = <s>616 - [[Scandinavian Airlines System Group]] (SAS AB)</s><br>1339 - [[Research IP LLC]] |
| |keypeople = | | |keypeople = |
| }} | | }} |
− | '''.sas''' is a proposed [[Brand gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. The announced applicant is [[Scandinavian Airlines System Group]], but there has been speculation that other SAS-abbreviated or otherwise marked brands could apply and cause [[String Contention|string contention]].<ref>[http://domainincite.com/another-dot-brand-confirmed-sas/ Another Dot Brand Confirmed SAS, DomainIncite.com]</ref> The airlines group was originally planning on discussing their TLD plans at a London conference, but subsequently cancelled the talk.<ref>[http://domainincite.com/icann-has-100-new-gtld-applicants/ ICANN Has 100 New gTLD Applicants, DomainIncite.com]</ref> | + | '''.sas''' is a delegated [[Brand gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. There were originally two brands applying for rights to the abbreviated form of their names, but [[Research IP LLC]]'s application prevailed. The extension was delegated to the [[Root Zone]] on 18 December 2015. <ref>[http://newgtlds.icann.org/en/program-status/delegated-strings .SAS Delegation. Retrieved 28 Dec 2015.]</ref> |
| + | |
| + | ==Current Applicant== |
| + | # [[Research IP LLC]] - a wholly owned subsidiary of SAS Institute, a large software manufacturer based in North Carolina, USA.<ref>Response to 18a</ref> |
| + | |
| + | ===Private Auction=== |
| + | In November 2014, the two applicants resolved the contention set via a [[private auction]] that concluded with Research IP LLC winning the rights to the string.<ref>[http://domainincite.com/17622-battles-for-chat-style-tennis-bingo-and-sas-are-over Battles for .chat, .style, .tennis, .bingo, and .sas Are Over] ''By Kevin Murphy, DomainIncite.com''; Retrieved 13 Nov 2014</ref> |
| + | |
| + | ==Previous Applicant== |
| + | # [[Scandinavian Airlines System Group]] - the largest aviation company in Scandinavia, 2011 and its reported 2011 revenue was SEK 36.7 billion.<ref>[http://www.sasgroup.net/SASGROUP_IR/CMSForeignContent/SAS_%C3%85R2011_eng.pdf SasGroup.net]</ref> |
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| ==References== | | ==References== |