From the late 1990s, Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005. His efforts significantly contributed to the creation of the New gTLD application process and the applicant guidebook at [[ICANN]]. | From the late 1990s, Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005. His efforts significantly contributed to the creation of the New gTLD application process and the applicant guidebook at [[ICANN]]. |