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[[Nadya Morozova]], European Business Development Manager<br>
[[Nadya Morozova]], European Business Development Manager<br>
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'''NameMedia''' is network of websites that initially dealt with the trade of domain names,<ref>[http://www.domainersmagazine.com/Industry-Press-Releases/Tech-Innovator-Haseltine-Joins-Namemedia-as-Chief-Technology-Officer.html domainersmagazine]</ref> but is has now also offering domain monetization strategy to the world's largest network of websites, receiving more than 70 million visitors per month.<ref>[http://dnjournal.com/cover/2007/june.htm DNJournal]</ref><ref>[http://www.crunchbase.com/company/namemedia CrunchBase]</ref> In 2007, it was recognized as the largest seller of domain names in the secondary market.<ref>[http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071030006018&newsLang=en BusinessWire.com]</ref> The company may have as many as 2.2 million monetized domain names, including 0.75 million domains that are owned by NameMedia itself.<ref>[http://www.zoominfo.com/company/NameMedia+Inc-133972565 ZoomInfo]</ref> It is partners with 35 premier marketing companies including  eight of the world's top ten [[registrar]]s, making it the broadest distribution network in the world for secondary domain names;<ref>[http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071030006018&newsLang=en BusinessWire.com]</ref> its partnerships include [[Network Solutions]],<ref>[http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071030006018&newsLang=en BusinessWire]</ref> [[Key-Systems]], [[Mesh Digital]],<ref>[http://domain101.info/namemedias-afternic-announces-continued-european-expansion/ Domain101]</ref>[[DirectNIC]], Ltd.,<ref>[http://www.ereleases.com/pr/directnic-partners-namemedia-expand-inventory-premium-domain-names-20512 EReleases]</ref> and [[TierraNet]].<ref>[http://www.businesswire.com/news/home/20110309006194/en/ICANN-Accredited-Registrar-TierraNet-Latest-Partner-Join-Afternic BusinessWire]</ref>
'''NameMedia''' is network of websites that initially dealt with the trade of domain names,<ref>[http://www.domainersmagazine.com/Industry-Press-Releases/Tech-Innovator-Haseltine-Joins-Namemedia-as-Chief-Technology-Officer.html domainersmagazine]</ref> but is now also offering domain monetization strategies to a large  network of websites, receiving more than 70 million visitors per month.<ref>[http://dnjournal.com/cover/2007/june.htm DNJournal]</ref><ref>[http://www.crunchbase.com/company/namemedia CrunchBase]</ref> In 2007, it was recognized as the largest seller of domain names in the secondary market.<ref>[http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071030006018&newsLang=en BusinessWire.com]</ref> The company may have as many as 2.2 million monetized domain names, including 0.75 million domains that are owned by NameMedia itself.<ref>[http://www.zoominfo.com/company/NameMedia+Inc-133972565 ZoomInfo]</ref> It is partners with 35 premier marketing companies including  eight of the world's top ten [[registrar]]s, making it the broadest distribution network in the world for secondary domain names;<ref>[http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071030006018&newsLang=en BusinessWire.com]</ref> its partnerships include [[Network Solutions]],<ref>[http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071030006018&newsLang=en BusinessWire]</ref> [[Key-Systems]], [[Mesh Digital]],<ref>[http://domain101.info/namemedias-afternic-announces-continued-european-expansion/ Domain101]</ref>[[DirectNIC]], Ltd.,<ref>[http://www.ereleases.com/pr/directnic-partners-namemedia-expand-inventory-premium-domain-names-20512 EReleases]</ref> and [[TierraNet]].<ref>[http://www.businesswire.com/news/home/20110309006194/en/ICANN-Accredited-Registrar-TierraNet-Latest-Partner-Join-Afternic BusinessWire]</ref>
 
NameMedia runs a domain listing service through [[Afternic]].com,<ref>[http://www.crunchbase.com/company/namemedia CrunchBase]</ref> which sells domain names worldwide in a similar manner to real estate market listing services. NameMedia has around two million premium domain names for sale.<ref>[http://www.domainersmagazine.com/index.php?option=com_content&view=article&id=241:namemedia-announces-major-upgrade-expanded-functionality-for-popular-domain-aftermarket-afterniccom&catid=32:pressreleases&Itemid=120 DomainersMagazine]</ref>


===History===
===History===
In 1999, [[Michael Mann]] and [[Brian Taff]] founded [[BuyDomains.com]] for the sale and purchase of premium domain names. At the beginning of 2005, BuyDomains was acquired by Highland Capital Partners and Summit Partners. The company changed its name to [[YesDirect]] for some time, but it was changed again, to NameMedia, in June, 2006.<ref>[http://dnjournal.com/cover/2007/june.htm DNJournal]</ref>
In 1999, [[Michael Mann]] and [[Brian Taff]] founded [[BuyDomains.com]] for the sale and purchase of premium domain names. At the beginning of 2005, BuyDomains was acquired by Highland Capital Partners and Summit Partners. The company changed its name to '''YesDirect''' for some time, but it was changed again, to NameMedia, in June, 2006.<ref>[http://dnjournal.com/cover/2007/june.htm DNJournal]</ref>
 
In 2006, the business wing of YesDirect, Inc, acquired 32,000 domain names<ref>[http://bigapharmacy.com/such/signs300071ancer/trall331723 Big A Pharmacy]</ref> within the [[.com]] namespace. This enhanced its portfolio of more than 600,000 high performing domain names. The new domains were exclusively one and two word .com domains.<ref>[http://www.buydomains.com/ Buydomains.com]</ref>


In 2007, it was reportedly rumored that NameMedia was going public and having an IPO in the near future.<ref>[http://dnjournal.com/cover/2007/june.htm Cover 2007, DNJorunal.com]</ref>
In 2007, it was reportedly rumored that NameMedia was going public and having an IPO in the near future.<ref>[http://dnjournal.com/cover/2007/june.htm Cover 2007, DNJorunal.com]</ref>
==Domain Listing Service==
NameMedia runs a domain listing service through [[Afternic]].com which sells domain names throughout the world.<ref>[http://www.crunchbase.com/company/namemedia CrunchBase]</ref> This DLS is similar to MLS used for real estate. NameMedia has around two million premium domain names to be sold.<ref>[http://www.domainersmagazine.com/index.php?option=com_content&view=article&id=241:namemedia-announces-major-upgrade-expanded-functionality-for-popular-domain-aftermarket-afterniccom&catid=32:pressreleases&Itemid=120 DomainersMagazine]</ref>


==Subsidiaries==
==Subsidiaries==
Along with the domain name trade business, NameMedia has developed and runs community websites related to photography,stamping, crafting, astrology, sky-diving and rock climbing. The websites under the ownership of NameMedia are:<ref>[http://namemedia.com/enthusiasts/ NameMedia]</ref>
Along with the domain name trade business, NameMedia has developed and runs community websites related to photography, stamping, crafting, astrology, sky-diving and rock climbing. The websites under the ownership of NameMedia are:<ref>[http://namemedia.com/enthusiasts/ NameMedia]</ref>
* Splitcoaststampers.com
* Splitcoaststampers.com
* [[Afternic]].com
* [[Afternic]].com
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* Tarot.com
* Tarot.com
* DailyHoroscope.com
* DailyHoroscope.com
==Partners==
NameMedia, when it was YesDirect, and [[GoDaddy]] signed a partnership deal, according to which GoDaddy can sell YesDirect’s domain names on its auction house. The deal was beneficial for both as it helped GoDaddy to provide its customers with great domain names, and YesDirect got the exposure required in order to reach its development goals.<ref>[http://www.webhosting.info/news/1/go-daddy-partners-with-yesdirect_0130061046.htm Webhosting.info]</ref><ref>[http://www.hostadvisors.com/index2.php?option=com_content&do_pdf=1&id=92 Hostadvisors.com]</ref>


==References==
==References==
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__NOTOC__
__NOTOC__
[[Category:Companies|NameMedia]]
 
[[Category:Domain Name Resellers]]
[[Category:Communications/Marketing]]

Latest revision as of 19:36, 15 March 2021

Type: Privately Held
Industry: Internet Advertisement
Founded: 1999
Founder(s): Brian Taff, Michael Mann
Ownership: Highland Capital Partners, Summit Partners
Headquarters: 230 Third Ave
Waltham, MA 02451
Country: USA
Businesses: Afternic,
BuyDomains.com
SmartNames,
Visionary Networks,
Photo.net
Employees: 151-200
Revenue: $75 million (2007)
Email: inquiries[at]namemedia.com
Website: NameMedia.com
LinkedIn: NameMedia
Twitter: @NameMedia
Key People
Kelly Conlin, CEO

Mark Haseltine, CTO
Brian Lucy, CFO
Nadya Morozova, European Business Development Manager

NameMedia is network of websites that initially dealt with the trade of domain names,[1] but is now also offering domain monetization strategies to a large network of websites, receiving more than 70 million visitors per month.[2][3] In 2007, it was recognized as the largest seller of domain names in the secondary market.[4] The company may have as many as 2.2 million monetized domain names, including 0.75 million domains that are owned by NameMedia itself.[5] It is partners with 35 premier marketing companies including eight of the world's top ten registrars, making it the broadest distribution network in the world for secondary domain names;[6] its partnerships include Network Solutions,[7] Key-Systems, Mesh Digital,[8]DirectNIC, Ltd.,[9] and TierraNet.[10]

NameMedia runs a domain listing service through Afternic.com,[11] which sells domain names worldwide in a similar manner to real estate market listing services. NameMedia has around two million premium domain names for sale.[12]

History

In 1999, Michael Mann and Brian Taff founded BuyDomains.com for the sale and purchase of premium domain names. At the beginning of 2005, BuyDomains was acquired by Highland Capital Partners and Summit Partners. The company changed its name to YesDirect for some time, but it was changed again, to NameMedia, in June, 2006.[13]

In 2006, the business wing of YesDirect, Inc, acquired 32,000 domain names[14] within the .com namespace. This enhanced its portfolio of more than 600,000 high performing domain names. The new domains were exclusively one and two word .com domains.[15]

In 2007, it was reportedly rumored that NameMedia was going public and having an IPO in the near future.[16]

Subsidiaries

Along with the domain name trade business, NameMedia has developed and runs community websites related to photography, stamping, crafting, astrology, sky-diving and rock climbing. The websites under the ownership of NameMedia are:[17]

Partners

NameMedia, when it was YesDirect, and GoDaddy signed a partnership deal, according to which GoDaddy can sell YesDirect’s domain names on its auction house. The deal was beneficial for both as it helped GoDaddy to provide its customers with great domain names, and YesDirect got the exposure required in order to reach its development goals.[18][19]

References

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