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'''T.R.A.F.F.I.C''' is a conference or trade show focused on the latest developments in [[domaining]] and the domain name industry. It is primarily marketed to [[domainer]]s to provide them information and opportunity to increase their profits. One of the key activities of the conference is the domain name auction.  
 
'''T.R.A.F.F.I.C''' is a conference or trade show focused on the latest developments in [[domaining]] and the domain name industry. It is primarily marketed to [[domainer]]s to provide them information and opportunity to increase their profits. One of the key activities of the conference is the domain name auction.  
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In December, 2011, [[Rick Schwartz]], co-founder of T.R.A.F.F.I.C., announced that he was signed onto the conference through 2013, but that he didn't know if he would continue past that point. He said that it would possibly continue if he could turn it into "something very grand".<ref>[http://www.ricksblog.com/my_weblog/2011/12/mission-accomplished.html Mission Accomplished, RicksBlog.com]</ref>
 
===The Beginning===
 
===The Beginning===
 
[[Rick Schwartz]], self-proclaimed domain industry king, and Howard Neu, a domain industry lawyer, co-founded T.R.A.F.F.I.C. in 2004. The first conference was held at Marriot Del Ray Beach, Florida on October 20-23, 2009. Swartz explained that the main objective of T.R.A.F.F.I.C. is to "accelerate the entire domain industry and teach others about the art and science of traffic." Actor Ben Stein was the keynote speaker of the event. Some of the sponsors of the event include [[DomainSponsor.com]], [[Fabulous]], [[Pool.com]], [[Moniker]], [[Sedo]], [[Hitfarm.com]], [[Kanoodle.com]], [[FMA.com]], [[ParkingDots.com]] and [[SmartName.com]]. <ref>[http://www.dnjournal.com/columns/traffic2004preview.htm Domain Industry Giants Preparing for Groundbreaking Trade Show in Florida]</ref>
 
[[Rick Schwartz]], self-proclaimed domain industry king, and Howard Neu, a domain industry lawyer, co-founded T.R.A.F.F.I.C. in 2004. The first conference was held at Marriot Del Ray Beach, Florida on October 20-23, 2009. Swartz explained that the main objective of T.R.A.F.F.I.C. is to "accelerate the entire domain industry and teach others about the art and science of traffic." Actor Ben Stein was the keynote speaker of the event. Some of the sponsors of the event include [[DomainSponsor.com]], [[Fabulous]], [[Pool.com]], [[Moniker]], [[Sedo]], [[Hitfarm.com]], [[Kanoodle.com]], [[FMA.com]], [[ParkingDots.com]] and [[SmartName.com]]. <ref>[http://www.dnjournal.com/columns/traffic2004preview.htm Domain Industry Giants Preparing for Groundbreaking Trade Show in Florida]</ref>
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While T.R.A.F.F.I.C. was one of a kind when it debuted in 2004, in the next few years the market for domaining conferences exploded. [[Ron Jackson]] of [[DNJournal]] notes that by 2009 he was attending more than a half dozen such conferences only halfway through the year. By 2011, the attendance figures for T.R.A.F.F.I.C. were much smaller than the first shows, with the October conference bringing together 300 people. However the caliber of people, the discussion, and the events caused the very same Ron Jackson to laud it as still one of the "can't miss" conferences.  
 
While T.R.A.F.F.I.C. was one of a kind when it debuted in 2004, in the next few years the market for domaining conferences exploded. [[Ron Jackson]] of [[DNJournal]] notes that by 2009 he was attending more than a half dozen such conferences only halfway through the year. By 2011, the attendance figures for T.R.A.F.F.I.C. were much smaller than the first shows, with the October conference bringing together 300 people. However the caliber of people, the discussion, and the events caused the very same Ron Jackson to laud it as still one of the "can't miss" conferences.  
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It also seems that they have largely moved away from having multiple T.R.A.F.F.I.C. conferences in different parts of the world in the same year, and are instead focusing developing a solid annual meeting. They are also not touring to the same extent, evidenced by the fact that the 2012 event is to be hosted in the same venue as the 2011 event.<ref>[http://dnjournal.com/cover/2011/october.htm October, DNJournal.com]</ref>
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It also seems that they are focusing on developing singular annual conferences, though Rick Schwartz did announce that he was considering adding a second Las Vegas based conference to the 2012 schedule.<ref>[http://www.domainnews.com/en/2012-traffic-conference-dates-announced.html 2012 Traffic Dates Announced, DomainNews.com]</ref> They are also not touring to the same extent, evidenced by the fact that the announced 2012 event is to be hosted in the same venue as the 2011 event.<ref>[http://dnjournal.com/cover/2011/october.htm October, DNJournal.com]</ref>
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===2012===
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The 2012 T.R.A.F.F.I.C. conference was held October 7th - 10th in Fort Lauderdale.<ref>[http://www.targetedtraffic.com/ targetedtraffic.com]</ref> The auction was reviewed as being one of the best T.R.A.F.F.I.C. auctions in years, despite the fact that many of the domains sold for small sums, the sale figures were generally not as high, and some even sold for less than they were last purchased for.<ref>[http://domainnamewire.com/2012/10/10/traffic-domain-auction-was-the-most-exciting-in-years/ Traffic Domain Auction was the Most Exciting in Years, DomainNameWire.com]</ref>
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===Next Event===
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The only T.R.A.F.F.I.C. event yet announced for 2012 is the conference to be held in October 7th - 10th in For Lauderdale Beach.<ref>[http://www.targetedtraffic.com/ targetedtraffic.com]</ref>
   
==References==
 
==References==
 
{{reflist}}
 
{{reflist}}
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[[Category:Companies]]
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[[Category:Events]]
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