Jennifer Austin: Difference between revisions
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'''Jennifer Austin''' is the Director of Marketing at 4-H Canada. She was previously the Senior Manager of Communications and Marketing at [[CIRA]], the Canadian [[ccTLD]] registry.<ref>[http://www.linkedin.com/pub/jennifer-austin/0/63a/242 LinkedIn]</ref> She has held this position since July | '''Jennifer Austin''' is the Director of Marketing at 4-H Canada. She was previously the Senior Manager of Communications and Marketing at [[CIRA]], the Canadian [[ccTLD]] registry.<ref>[http://www.linkedin.com/pub/jennifer-austin/0/63a/242 LinkedIn]</ref> She has held this position since July 2009.<ref>[[ICANN 40]] Interview</ref> | ||
Jennifer has put an emphasis on rebranding [[.ca]] towards the general public, and she initiated the [[Registry|registry's]] use of consumer advertising and social media.<ref>[[ICANN 40]] Interview</ref> This trend can be evidenced in public video contests<ref>[http://www.cira.ca/nr-new-contest-winners Cira.ca]</ref>, and civic based awards.<ref>[http://smr.newswire.ca/en/cira/cira-launches-the-ca-impact-awards Newswire.ca]</ref> CIRA also recently completed its first Canadian Internet Governance Forum, wherein they collected citizen's views on Internet governance; Jennifer was highly involved with this project.<ref>[[ICANN 40]] Interview</ref> | Jennifer has put an emphasis on rebranding [[.ca]] towards the general public, and she initiated the [[Registry|registry's]] use of consumer advertising and social media.<ref>[[ICANN 40]] Interview</ref> This trend can be evidenced in public video contests<ref>[http://www.cira.ca/nr-new-contest-winners Cira.ca]</ref>, and civic based awards.<ref>[http://smr.newswire.ca/en/cira/cira-launches-the-ca-impact-awards Newswire.ca]</ref> CIRA also recently completed its first Canadian Internet Governance Forum, wherein they collected citizen's views on Internet governance; Jennifer was highly involved with this project.<ref>[[ICANN 40]] Interview</ref> | ||
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Latest revision as of 18:26, 26 May 2021
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| Country: | Canada |
| Email: | jennifer.austin[at]cira.ca |
| LinkedIn: |  Jennifer Austin
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Jennifer Austin is the Director of Marketing at 4-H Canada. She was previously the Senior Manager of Communications and Marketing at CIRA, the Canadian ccTLD registry.[1] She has held this position since July 2009.[2]
Jennifer has put an emphasis on rebranding .ca towards the general public, and she initiated the registry's use of consumer advertising and social media.[3] This trend can be evidenced in public video contests[4], and civic based awards.[5] CIRA also recently completed its first Canadian Internet Governance Forum, wherein they collected citizen's views on Internet governance; Jennifer was highly involved with this project.[6]
Ms. Austin has a background in software, marketing, and the non-profit sector. She has also worked as a political aid.[7]