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|manager =
|manager =
|country =
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|registryprovider =
|registryprovider = GoDaddy
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|type = [[gTLD|Generic]]
|type = [[gTLD|Generic]]
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'''.club''' is an active [[gTLD]], applied for in ICANN's [[New gTLD Program|new gTLD program]]. [[.CLUB Domains LLC]] is the [[Registry]] and manager of the TLD. Their proposed application succeeded and was delegated to the [[Root Zone]] on 18 January 2014.<ref name="delegation">[http://domainincite.com/15595-new-gtlds-top-100-as-first-dot-brands-hit-the-root New gTLDs Top 100, DomainIncite] Retrieved 21 Jan 2014</ref>
'''.club''' is an active [[gTLD]], applied for in ICANN's [[New gTLD Program|new gTLD program]]. In April 2021, [[GoDaddy]] became the [[Registry]] and manager of the TLD.<ref>https://domainnamewire.com/2021/04/07/godaddy-to-acquire-mmx-club-design/ GoDaddy Acquires MMZ, .club, and .design TLDs, DomainNameWire]</ref> Their proposed application succeeded and was delegated to the [[Root Zone]] on 18 January 2014.<ref name="delegation">[http://domainincite.com/15595-new-gtlds-top-100-as-first-dot-brands-hit-the-root New gTLDs Top 100, DomainIncite] Retrieved 21 Jan 2014</ref>
==Background==
==Background==
.club Domains LLC had been public about their application from the beginning, and won their contention set via an [[gTLD Auctions|auction]] performed by [[Innovative Auctions]] for an undisclosed amount. .club was one of the first six TLD contention sets to be resolved via [[gTLD Auctions|private auctions]]. The six auctions brought in $9mm.<ref>[http://domainincite.com/13323-six-private-new-gtld-auctions-raise-9m Six Private New gTLD Auctions Raise 9m, DomainIncite]Published 7 June 2013, Retrieved 10 June</ref>
.club Domains LLC had been public about their application from the beginning, and won their contention set via an [[gTLD Auctions|auction]] performed by [[Innovative Auctions]] for an undisclosed amount. .club was one of the first six TLD contention sets to be resolved via [[gTLD Auctions|private auctions]]. The six auctions brought in $9mm.<ref>[http://domainincite.com/13323-six-private-new-gtld-auctions-raise-9m Six Private New gTLD Auctions Raise 9m, DomainIncite]Published 7 June 2013, Retrieved 10 June</ref>
.club Domains LLC filed the application on the first possible day, January, 12, 2012.<ref>[http://dotclub.com/blog.htm Blog, DotClub.com]</ref> Former applicants include [[Merchant Law Group LLP]], a Canadian law firm that applied for eight new gTLDs; and [[Donuts]] (Koko Manor, LLC), a start-up company co-founded by domain industry veterans that applied for 307 domain names strings, each via a different LLC.
.club Domains LLC filed the application on the first possible day, January 12, 2012.<ref>[http://dotclub.com/blog.htm Blog, DotClub.com]</ref> Former applicants include [[Merchant Law Group LLP]], a Canadian law firm that applied for eight new gTLDs; and [[Donuts]] (Koko Manor, LLC), a start-up company co-founded by domain industry veterans that applied for 307 domain names strings, each via a different LLC.
==Application Details==
==Application Details==
===.club Domains LLC===
===.club Domains LLC===
The .club domain appears to be an unrestricted [[gTLD]] intended for use by the many professional and amateur clubs found around the world. .club Domains LLC had publicly stated that they secured funding for their application and the auction that ensued, and also that they had no intention of negotiating with any other company applying for .club but intended to win the auction. Apparently, they had been approached by other .club applicants and had decided the best way to secure the domain was in open auction.<ref>[http://domainincite.com/tucows-co-founder-takes-hard-line-on-club-gtld/ Tucows coFounder Takes hard Line on Club gTLD]</ref> The company used the [[Digital Archery|digital archery]] solutions of its business affiliate, the [[Digital Archery Experts]] to ensure its inclusion in the first batch of applications to be initially evaluated by ICANN. <ref>[http://dotclub.com/blog.htm .club Blog-Why is .club going to be in the first batch? — A response from DigitalArcheryExperts.com]</ref>
The .club domain appears to be an unrestricted [[gTLD]] intended for use by the many professional and amateur clubs found around the world. .club Domains LLC had publicly stated that they secured funding for their application and the auction that ensued, and also that they had no intention of negotiating with any other company applying for .club but intended to win the auction. Apparently, they had been approached by other .club applicants and had decided the best way to secure the domain was in open auction.<ref>[http://domainincite.com/tucows-co-founder-takes-hard-line-on-club-gtld/ Tucows coFounder Takes hard Line on Club gTLD]</ref> The company used the [[Digital Archery|digital archery]] solutions of its business affiliate, the [[Digital Archery Experts]] to ensure its inclusion in the first batch of applications to be initially evaluated by ICANN. <ref>[http://dotclub.com/blog.htm .club Blog-Why is .club going to be in the first batch? — A response from DigitalArcheryExperts.com]</ref>
===Promotion===
===Promotion===
.club Domains LLC has used extensive advertising campaigns to raise awareness about .club within the general public. In May 2014 it was announced that American rapper Curtis "50 Cent" Jackson would launch a new website from a .CLUB domain at 50inda.CLUB, at a public concert and event on 22 May 2014<ref>[http://domainincite.com/16635-best-anchor-tenant-ever-50-cent-to-use-a-club Best Anchor Tenant Ever? 50 Cent to use a .Club, DomainIncite] Retrieved 14 May 2014</ref>
.club Domains LLC has used extensive advertising campaigns to raise awareness about .club within the general public. In May 2014 it was announced that American rapper Curtis "50 Cent" Jackson would launch a new website from a .CLUB domain at 50inda.CLUB, at a public concert and event on 22 May 2014<ref>[http://domainincite.com/16635-best-anchor-tenant-ever-50-cent-to-use-a-club Best Anchor Tenant Ever? 50 Cent to use a .Club, DomainIncite] Retrieved 14 May 2014</ref>
==References==
==References==
[[Category:Lifestyle New gTLDs|club]]
[[Category:Lifestyle New gTLDs|club]]
[[Category:TLDs with Registry Agreements|club]]
[[Category:TLDs with Registry Agreements|club]]