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==History==
==History==
Founder Daniel Negari originally purchased XYZ.com with the intention of building a complete web experience where businesses and individuals could register domains, build their website, and manage online assets. XYZ.com went on to become an ICANN-accredited registrar that was also approved by [[Verisign]] and [[PIR]] to sell .com .net and .org domains. While building the XYZ.com experience, ICANN announced their intent to implement a new generic domain extension program. This opportunity cause the company to pivot into being a registry operator. <ref>http://xyz.com</ref>
Founder Daniel Negari originally purchased XYZ.com with the intention of building a complete web experience where businesses and individuals could register domains, build their websites, and manage online assets. XYZ.com went on to become an ICANN-accredited registrar that was also approved by [[Verisign]] and [[PIR]] to sell .com .net and .org domains. While building the XYZ.com experience, ICANN announced their intent to implement a new generic domain extension program. This opportunity cause the company to pivot into being a registry operator. <ref>http://xyz.com</ref>
In 2012, XYZ.COM LLC filed the applications for .xyz (priority #: 1458), .college (priority #: 1621) and .now (priority #: 279). It was the sole applicant for .xyz. For [[.college]], XYZ.COM LLC was one of two applicants, the other one being [[Donuts]]. A private auction was held by [[Crampton Associates]] in June 2013 and XYZ.COM LLC won the contention set for an undisclosed amount.<ref>http://domainincite.com/13389-donuts-loses-five-of-the-first-six-new-gtld-auctions</ref> XYZ.COM LLC is one of six applicants for .now, which is still under contention.
In 2012, XYZ.COM LLC filed the applications for .xyz (priority #: 1458), .college (priority #: 1621) and .now (priority #: 279). It was the sole applicant for .xyz. For [[.college]], XYZ.COM LLC was one of two applicants, the other one being [[Donuts]]. A private auction was held by [[Crampton Associates]] in June 2013 and XYZ.COM LLC won the contention set for an undisclosed amount.<ref>http://domainincite.com/13389-donuts-loses-five-of-the-first-six-new-gtld-auctions</ref> XYZ.COM LLC is one of six applicants for .now, which is still under contention.
.Now is still under contention and XYZ.COM LLC has not released any information on its plans for .now.
.Now is still under contention and XYZ.COM LLC has not released any information on its plans for .now.
On March 18, 2022, [[ICANN Organization]] consented to 11 of the 17 proposed assignments requested by [[Uniregistry|UNR]], ten of which went to [[XYZ.COM LLC]], which successfully aquired [[.AUDIO]], [[.CHRISTMAS]], [[.DIET]], [[.FLOWERS]], [[.GAME]], [[.GUITARS]], [[.HOSTING]], [[.LOL]], [[.MOM]], and [[.PICS]] from UNR.<ref>[https://www.icann.org/en/blogs/details/icann-updates-unr-registry-agreement-assignments-status-21-03-2022-en#main ICANN Updates UNR RAAs, ICANN Blogs]</ref>
On March 18, 2022, [[ICANN Organization]] consented to 11 of the 17 proposed assignments requested by [[Uniregistry|UNR]], ten of which went to [[XYZ.COM LLC]], which successfully aquired [[.audio]], [[.christmas]], [[.diet]], [[.flowers]], [[.game]], [[.guitars]], [[.hosting]], [[.lol]], [[.mom]], and [[.pics]] from UNR.<ref>[https://www.icann.org/en/blogs/details/icann-updates-unr-registry-agreement-assignments-status-21-03-2022-en#main ICANN Updates UNR RAAs, ICANN Blogs]</ref>