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[[File:W3Clogo.png|right|200px]]The '''World Wide Web Consortium''' ('''[[W3C]]''') is an international community that develops web standards. Its hired staff works with member organizations and the public. The W3C was founded in 1994 by [[Tim Berners-Lee]]. Its mission is to develop protocols and guidelines for the long-term growth of the Web. The W3C facilitates participation, involvement, sharing knowledge, and building trust at a global level. It enjoys the support of many important industries and organizations.

'''[[Public Interest Commitments]]''' (PICs) are a way for [[New gTLD Program|nTLD applicant]]s to add provisions to the Registry Agreement, as a way of demonstrating commitment to specific policies, philosophical standpoints, or other commitments to the public interest. It was originally proposed by ICANN on February 5, 2013, in the draft revised new registry agreement. PICs are voluntary amendments that applicants can add to hold their registry operations to certain standards. They can help applicants appease [[GAC]] members' concerns about how their application stands as is, or how ICANN will ensure that a potential registry remains [[Contractual Compliance|compliant]] with its aspirations and mandate as it defined in its summary of its proposed operations in the TLD application. Prior to PICs, there was no clear way to define operating procedures when moving from the long-form essays in the TLD application to the Registry Agreement.

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