Changes

{{CompanyInfo|

{{CompanyInfo|

| logo              = .co Internet logo.png

| logo              = .co Internet logo.png

| type              = Private

| type              = Private

| industry          = Domain Administration

| industry          = Domain Administration

| founded          = 2009

| founded          = 2009

| headquarters    = 701 Brickell Ave.<br>Suite 860<br>Miami, FL, USA 33131<br><br>World Trade Center<br>Calle 100 No. 8 A - 49<br>Torre B of. 507<br>Bogotá, Colombia

| headquarters    = World Trade Center<br>Calle 100 No. 8 A - 49<br>Torre B of. 507<br>Bogotá, Colombia

| country        =

| country        =

| ownership      = Arcelandia S.A, and Neustar Inc.

| ownership      = [[Neustar]] (acquired in 2014)

| website          = [http://www.cointernet.co/ .cointernet]

| website          = [http://www.cointernet.co/ .cointernet]

| facebook  = [http://www.facebook.com/COinternet .co on Facebook]

| facebook  = [http://www.facebook.com/COinternet .co on Facebook]

[[Lori Anne Wardi]], Vice President<br>

[[Lori Anne Wardi]], Vice President<br>

[[Crystal Peterson]], Director of Channel Marketing<br>

[[Crystal Peterson]], Director of Channel Marketing<br>

[[Jose Rasco]], Managing Director of [[STRAAT Investments]]

[[Jasmine Begg]], Director of Sales and Marketing, EMEA<br>

}}

}}

'''.CO Internet S.A.S.''' is a company formed by [[Arcelandia S.A.]], a Colombian company, and the U.S. company [[Neustar]] Inc., for the purpose of developing and operating the .co registry. It is responsible for the promotion, administration, and technical operation of the [[.co]] [[TLD]].<ref>[http://www.cointernet.co/frequently-asked-questions/general-co-faqs CoInternet FAQ], CoInternet.co.</ref> It has been funded by, and there are staff overlaps with, the holding and investment company [[STRAAT Investments]].

'''.CO Internet S.A.S.''' is a Colombian company founded by Juan Diego Calle, began as a joint venture with the U.S. company [[Neustar]] Inc., for the purpose of developing and operating the [[.co]] top level domain registry. In 2014, .CO was acquired by Neustar for US$109 Million, and became a wholly-owned subsidiary of Neustar.<ref>[http://domainincite.com/16166-neustar-pays-109-million-for-co-internet Neustar Pays 109 Million for .CO Internet, DomainIncite] Retrieved 24 March 2014</ref> It is responsible for the promotion, administration, and technical operation of the [[.co]] [[TLD]].<ref>[http://www.cointernet.co/frequently-asked-questions/general-co-faqs CoInternet FAQ], CoInternet.co.</ref>  

While .co was originally the [[ccTLD]] of Colombia, .CO Internet was created to facilitate .co becoming an [[open ccTLD]], and since July 2010, has been available to the general public outside of Colombia.<ref name="usatoday">[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm Godaddy Domain], USAToday.com. Published 2011 Janaury 16.</ref>

While .co is officially the [[ccTLD]] of Colombia, .CO Internet was created to facilitate .co becoming an [[open ccTLD]], and since July 2010, has been available to the general public outside of Colombia.<ref name="usatoday">[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm Godaddy Domain], USAToday.com. Published 2011 Janaury 16.</ref>

.CO Internet has decided to work with only a dozen [[registrar]]s in its first year.<ref>[http://www.cointernet.co/registrars/co-registrars .CO Internet Registrars], COInternet.co.</ref> In its first 6 months (July-January 2010), some 600,000 .co domain names were registered;<ref name="sullysblog">[http://sullysblog.com/Lori-Anne-Wardi SullysBlog.com]</ref> [[GoDaddy]] has registered about 250,000 of those.<ref name="usatoday"></ref> The company has also partnered with [[Deloitte]] in order to ensure that brand owner's rights were respected throughout the registration process.<ref name="sullysblog"></ref>

.CO Internet had decided to work with only a dozen [[registrar]]s in its first year.<ref>[http://www.cointernet.co/registrars/co-registrars .CO Internet Registrars], COInternet.co.</ref> In its first 6 months (July-January 2010), some 600,000 .co domain names were registered;<ref name="sullysblog">[http://sullysblog.com/Lori-Anne-Wardi SullysBlog.com]</ref> [[GoDaddy]] has registered about 250,000 of those.<ref name="usatoday"></ref> The company has also partnered with [[Deloitte]] in order to ensure that brand owner's rights were respected throughout the registration process.<ref name="sullysblog"></ref>  

At the beginning of 2012, when .CO Internet was recognized as a World Finance 100 Business Leader of 2011, it was noted that the prior year had seen them register over 1 million addresses in 200+ countries.<ref>[http://www.worldfinance100.com/ WorldFinance100.com].</ref>

At the beginning of 2012, when .CO Internet was recognized as a World Finance 100 Business Leader of 2011, it was noted that the prior year had seen them register over 1 million addresses in 200+ countries.<ref>[http://www.worldfinance100.com/ WorldFinance100.com].</ref>

==Hype==

==Hype==

===.co's Popularity in Context===

===.co's Popularity in Context===

.co is expected by many to be one of the most successful new [[gTLD]]s. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another. .co's CEO, Juan Diego Calle, notes that unlike other [[gTLD]]s, .co is not marketed directly at a niche market. So, unlike .mobi, .biz, and .info, it is both globally recognizable and versatile.<ref name="thedomains">[http://www.thedomains.com/2010/05/16/everything-you-ever-wanted-to-know-about-co-our-exclusive-interview-with-the-ceo-juan-calle/ Everything You Ever Wanted to Know About .CO], TheDomains.com. Published 2010 May 16.</ref>

.co was expected by many to be one of the most successful new [[gTLD]]s. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another. .co's CEO, Juan Diego Calle, notes that unlike other [[gTLD]]s, .co is not marketed directly at a niche market. So, unlike .mobi, .biz, and .info, it is both globally recognizable and versatile.<ref name="thedomains">[http://www.thedomains.com/2010/05/16/everything-you-ever-wanted-to-know-about-co-our-exclusive-interview-with-the-ceo-juan-calle/ Everything You Ever Wanted to Know About .CO], TheDomains.com. Published 2010 May 16.</ref>

Furthermore, "co" is already being used to designate "company" within [[third-level TLD]] extensions for [[ccTLD]]s; that is, .co.uk is already a recognizable brand for companies within the United Kingdom. Thus, much of the branding effort was done before .CO Internet took the extension to the open market.<ref name="thedomains"></ref>

Furthermore, "co" is already being used to designate "company" within [[third-level TLD]] extensions for [[ccTLD]]s; that is, .co.uk is already a recognizable brand for companies within the United Kingdom. Thus, much of the branding effort was done before .CO Internet took the extension to the open market.<ref name="thedomains"></ref>

There has been a significant amount of interest surrounding the sale of the "i.co" domain.<ref>[http://www.freshnews.com/news/414891/-co-registry-announces-upcoming-private-auction-coveted-i-co-domain-web-2-0-summit .co Registry Announces Upcoming Private Auction Coveted i.co], Freshnews.com.</ref>

There has been a significant amount of interest surrounding the sale of the "i.co" domain.<ref>[http://www.freshnews.com/news/414891/-co-registry-announces-upcoming-private-auction-coveted-i-co-domain-web-2-0-summit .co Registry Announces Upcoming Private Auction Coveted i.co], Freshnews.com.</ref>

[[Google]] has been using its .co, g.co, as an internal link shortener. It apparently paid 7 figures for the domain, which it acquired in July 2011. The first reported uses of the g.co shortener was for internal links within its Google Maps features; they hope the new space will assure customers of the safety and security of their links.<ref>[http://www.elliotsblog.com/google-now-using-g-co-on-maps-0712 Google Now Using G.co on Maps], ElliottsBlog.com.</ref>

[[Google]] has been using its .co, g.co, as an internal link shortener. It apparently paid 7 figures for the domain, which it acquired in July 2011. The first reported uses of the g.co shortener was for internal links within its Google Maps features; they hope the new space will assure customers of the safety and security of their links.<ref>[http://www.elliotsblog.com/google-now-using-g-co-on-maps-0712 Google Now Using G.co on Maps], ElliottsBlog.com.</ref> In November, 2012, G.co used in a public campaign that allowed people to submit their own photos to an open gallery that would also be shown on a jumbotron in New York's Times Square.<ref>[http://www.thedomains.com/2012/11/25/g-co-hits-times-square-by-letting-you-put-your-pictures-message-in-times-square/ gCo Hits Times Square by Letting You Put Your Picture Message in Times Square, TheDomains.com]Retrieved 25 Nov 2012</ref>

==Launch==

==Launch==

* In '''1 week''' some '''336,160''' .co domains were registered.

* In '''1 week''' some '''336,160''' .co domains were registered.

* In '''1 month''' some '''444,977''' .co domains were registered.<ref name="huffingtonpost"></ref>

* In '''1 month''' some '''444,977''' .co domains were registered.<ref name="huffingtonpost"></ref>

===Pricing===

===Pricing===

In January 2012, .CO Internet was recognized as one of the World Finance Top 100 Business Leaders of 2011. They joined such other major companies as 3M, [[Google]], Facebook, and others. The award recognizes "the very finest businesses and business leaders over the past year," and is given to those innovative companies that are able to diversify their standing and outcompete and innovate past the competition.<ref>[http://www.circleid.com/posts/20120105_co_internet_recognized_as_world_finance_100_business_leader/ Co Internet Recognized as World Finance 100 Business Leader], CircleID.com. Published 2012 January 5.</ref>

In January 2012, .CO Internet was recognized as one of the World Finance Top 100 Business Leaders of 2011. They joined such other major companies as 3M, [[Google]], Facebook, and others. The award recognizes "the very finest businesses and business leaders over the past year," and is given to those innovative companies that are able to diversify their standing and outcompete and innovate past the competition.<ref>[http://www.circleid.com/posts/20120105_co_internet_recognized_as_world_finance_100_business_leader/ Co Internet Recognized as World Finance 100 Business Leader], CircleID.com. Published 2012 January 5.</ref>

==References==

==References==

{{reflist}}

{{reflist}}

[[Category: Registries]]

[[Category:ccTLD Registry]]

[[Category: USA]]

[[Category:ccNSO Member]]

[[Category: Colombia]]

[[Category: Colombia]]

[[Category: Sponsor]]

[[Category:Past Sponsors]]