ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services: in Australia or the USA. The announcement of this service was timed with its rebranding announcement and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America;<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in the US, DomainIncite.com]</ref> it also received attention when it was announced as the services provider for one of the first official gTLD initiatives, GJB Partners' [[.jewelers]].<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref> | ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services: in Australia or the USA. The announcement of this service was timed with its rebranding announcement and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America;<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in the US, DomainIncite.com]</ref> it also received attention when it was announced as the services provider for one of the first official gTLD initiatives, GJB Partners' [[.jewelers]].<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref> |