.CO Internet S.A.S.: Difference between revisions
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{{CompanyInfo| | {{CompanyInfo| | ||
| logo = .co Internet logo.png | | logo = .co Internet logo.png | ||
| type = Private | | type = Private | ||
| industry = Domain Administration | | industry = Domain Administration | ||
| founded = 2009 | | founded = 2009 | ||
| headquarters = | | headquarters = World Trade Center<br>Calle 100 No. 8 A - 49<br>Torre B of. 507<br>Bogotá, Colombia | ||
| country = | | country = | ||
| ownership = | | ownership = [[Neustar]] (acquired in 2014) | ||
| website = [http://www. | | website = [http://www.coInternet.co/ .coInternet] | ||
| facebook = [http://www.facebook.com/ | | facebook = [http://www.facebook.com/COInternet .co on Facebook] | ||
| twitter = dotCO | | twitter = dotCO | ||
| keypeople = [[Juan Diego Calle]], CEO<br> | | keypeople = [[Juan Diego Calle]], CEO<br> | ||
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[[Lori Anne Wardi]], Vice President<br> | [[Lori Anne Wardi]], Vice President<br> | ||
[[Crystal Peterson]], Director of Channel Marketing<br> | [[Crystal Peterson]], Director of Channel Marketing<br> | ||
[[ | [[Jasmine Begg]], Director of Sales and Marketing, EMEA<br> | ||
}} | }} | ||
'''.CO Internet S.A.S.''' is a company | '''.CO Internet S.A.S.''' is a Colombian company founded by Juan Diego Calle, began as a joint venture with the U.S. company [[Neustar]] Inc., for the purpose of developing and operating the [[.co]] top level domain registry. In 2014, .CO was acquired by Neustar for US$109 Million, and became a wholly-owned subsidiary of Neustar.<ref>[http://domainincite.com/16166-neustar-pays-109-million-for-co-Internet Neustar Pays 109 Million for .CO Internet, DomainIncite] Retrieved 24 March 2014</ref> It is responsible for the promotion, administration, and technical operation of the [[.co]] [[TLD]].<ref>[http://www.coInternet.co/frequently-asked-questions/general-co-faqs CoInternet FAQ], CoInternet.co.</ref> | ||
While .co | While .co is officially the [[ccTLD]] of Colombia, .CO Internet was created to facilitate .co becoming an [[open ccTLD]], and since July 2010, has been available to the general public outside of Colombia.<ref name="usatoday">[http://www.usatoday.com/tech/news/2011-01-16-godaddy-domain_N.htm Godaddy Domain], USAToday.com. Published 2011 Janaury 16.</ref> | ||
.CO Internet | .CO Internet had decided to work with only a dozen [[registrar]]s in its first year.<ref>[http://www.coInternet.co/registrars/co-registrars .CO Internet Registrars], COInternet.co.</ref> In its first 6 months (July-January 2010), some 600,000 .co domain names were registered;<ref name="sullysblog">[http://sullysblog.com/Lori-Anne-Wardi SullysBlog.com]</ref> [[GoDaddy]] has registered about 250,000 of those.<ref name="usatoday"></ref> The company has also partnered with [[Deloitte]] in order to ensure that brand owner's rights were respected throughout the registration process.<ref name="sullysblog"></ref> | ||
At the beginning of 2012, when .CO Internet was recognized as a World Finance 100 Business Leader of 2011, it was noted that the prior year had seen them register over 1 million addresses in 200+ countries.<ref>[http://www.worldfinance100.com/ WorldFinance100.com].</ref> | At the beginning of 2012, when .CO Internet was recognized as a World Finance 100 Business Leader of 2011, it was noted that the prior year had seen them register over 1 million addresses in 200+ countries.<ref>[http://www.worldfinance100.com/ WorldFinance100.com].</ref> | ||
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===Open ccTLD=== | ===Open ccTLD=== | ||
The decision to make [[.co]] an [[ccTLD#Open ccTLDs|open ccTLD]] took a decade, with .CO Internet becoming involved in 2006. .CO Internet has always stressed the expansion of the national .co brand as a strong entry point for Colombia into the international Internet, although it has quickly moved beyond national recognition. In a poll 80% of people considering registering domains thought that .co was short for "company", and only 3% thought that it was Colombia's [[ccTLD]].<ref name="dnjournal">[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]. Published 2010.</ref> They have successfully marketed .co as a valuable national asset to the Colombian government as well as the ideal new international extension for the international Internet community.<ref name="huffingtonpost">[http://www.huffingtonpost.com/shane-snow/how-to-become-an- | The decision to make [[.co]] an [[ccTLD#Open ccTLDs|open ccTLD]] took a decade, with .CO Internet becoming involved in 2006. .CO Internet has always stressed the expansion of the national .co brand as a strong entry point for Colombia into the international Internet, although it has quickly moved beyond national recognition. In a poll 80% of people considering registering domains thought that .co was short for "company", and only 3% thought that it was Colombia's [[ccTLD]].<ref name="dnjournal">[http://www.dnjournal.com/cover/2010/november-december.htm DNJournal.com]. Published 2010.</ref> They have successfully marketed .co as a valuable national asset to the Colombian government as well as the ideal new international extension for the international Internet community.<ref name="huffingtonpost">[http://www.huffingtonpost.com/shane-snow/how-to-become-an-Internet_b_705175.html How to Become an Internet], HuffingtonPost.com.</ref><ref name="dnjournal"></ref> | ||
Both .CO Internet's founder and CEO, [[Juan Diego Calle]], and Colombia's president, [[Juan Manuel Santos]], addressed the 39th [[ICANN]] meeting in Cartagena, Colombia. President Santos announced plans for a $2.8 billion dollar initiative to improve the nation's Internet infrastructure and quadruple the number of Internet connections. This new policy seems to be encouraged in large part thanks to the success of .co as an open ccTLD.<ref name="dnjournal"></ref> | Both .CO Internet's founder and CEO, [[Juan Diego Calle]], and Colombia's president, [[Juan Manuel Santos]], addressed the 39th [[ICANN]] meeting in Cartagena, Colombia. President Santos announced plans for a $2.8 billion dollar initiative to improve the nation's Internet infrastructure and quadruple the number of Internet connections. This new policy seems to be encouraged in large part thanks to the success of .co as an open ccTLD.<ref name="dnjournal"></ref> | ||
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===Publicity=== | ===Publicity=== | ||
The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref name="usatoday"></ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unveiling of the new ".co girl";<ref name="sullysblog"></ref> the ad later surprised audiences by featuring the not-so-girly Joan Rivers as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml Sportsline], CBSNews.com. Published 2011 February 26.</ref> She later acknowledged that the ads featured her face superimposed onto a model's body.<ref name="superbowl">[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ GoDaddy to Advertise .Co At the Super Bowl], DomainIncite.com.</ref> .CO Internet later noted that the airing of the ads triggered a record-breaking surge in Internet traffic and boost in .CO domain name registrations within minutes of airing.<ref name=" | The excitement surrounding the general availability of .co has been demonstrated in a number of ways. [[GoDaddy]] was reported to be preparing to specifically push its .co domains through its advertisements, with particular hype surrounding its role in [[GoDaddy]]'s notorious Super Bowl ads.<ref name="usatoday"></ref> Indeed, GoDaddy's 2011 Super Bowl ad was billed to be the unveiling of the new ".co girl";<ref name="sullysblog"></ref> the ad later surprised audiences by featuring the not-so-girly Joan Rivers as the .co spokeswoman.<ref>[http://www.cbsnews.com/stories/2011/02/06/sportsline/main7324624.shtml Sportsline], CBSNews.com. Published 2011 February 26.</ref> She later acknowledged that the ads featured her face superimposed onto a model's body.<ref name="superbowl">[http://domainincite.com/go-daddy-to-advertise-co-at-the-super-bowl/ GoDaddy to Advertise .Co At the Super Bowl], DomainIncite.com.</ref> .CO Internet later noted that the airing of the ads triggered a record-breaking surge in Internet traffic and boost in .CO domain name registrations within minutes of airing.<ref name="coInternetblog">[http://www.coInternet.co/blog/super-bowl-sunday-%25E2%2580%2593-here-we-come Super Bowl Sunday Here We Come], CoInternet.co.</ref> The 2012 ads helped GoDaddy post its best Super Bowl Sunday sales numbers, and a notable increase, even ten-fold, of .co registrations.<ref>[http://domainnamewire.com/2012/02/06/godaddy-super-bowl-ads/ GoDaddy Super Bowl Ads], DomainNameWire.com. Published 2012 February 6.</ref> | ||
.co ran a "Create Your Opportunity" campaign with a $50,000 USD prize to the individual or company with the best business plan utilizing a .co extension.<ref>[http://www.prweb.com/releases/network-solutions/online-contest/prweb4006484.htm Online Contest], PRWeb.com.</ref> The winner was [[RentCycle]].<ref>[http://pitch.co/ Pitch.co].</ref> | .co ran a "Create Your Opportunity" campaign with a $50,000 USD prize to the individual or company with the best business plan utilizing a .co extension.<ref>[http://www.prweb.com/releases/network-solutions/online-contest/prweb4006484.htm Online Contest], PRWeb.com.</ref> The winner was [[RentCycle]].<ref>[http://pitch.co/ Pitch.co].</ref> | ||
For a second year in a row, it was announced that [[GoDaddy]] would highlight .co extensions with its traditionally risqué Super Bowl ads, the two ads were pre-approved by NBC to be broadcast during the 2012 event.<ref name="superbowl"></ref> The ads will once again feature GoDaddy Girls, Danica Patrick and Jillian Michaels.<ref name=" | For a second year in a row, it was announced that [[GoDaddy]] would highlight .co extensions with its traditionally risqué Super Bowl ads, the two ads were pre-approved by NBC to be broadcast during the 2012 event.<ref name="superbowl"></ref> The ads will once again feature GoDaddy Girls, Danica Patrick and Jillian Michaels.<ref name="coInternetblog"></ref> Before the airing of the 2012 ads, a CBS special on the best Super Bowl ads highlighted the previous GoDaddy & .co commercials.<ref>[http://www.thedomains.com/2012/02/02/godaddy-co-stars-in-the-cbs-tv-show-super-bowls-greatest-commercials/ GoDaddy Co Stars In The CBS TV Show Super Bowls Greatest Commericals], TheDomains.com. Published 2012 February 2.</ref> | ||
.CO Internet attended the 2012 SXSW festival, specifically its interactive wing, to court entrepreneurs and sell its extension as the the home for new innovation. It also presented its new site and hashtag, the social media aggregator, StartUpLife.co. The site aggregates posts on different media using the #startuplife hashtag, and thus creates an online community for tech start-ups and related companies.<ref>[http://www.startuplife.co/ StartUpLife.co].</ref> Weeks later it was announced that .CO Internet would be offering free domain registration for a year to all the startups involved in Startup Weekend.<ref>[http://www.geekwire.com/2012/startup-weekends-latest-perk-free-domain-names/ Startup Weekends Latest Perk Free Domain Names], GeekWire.com. Published 2012.</ref> | .CO Internet attended the 2012 SXSW festival, specifically its interactive wing, to court entrepreneurs and sell its extension as the the home for new innovation. It also presented its new site and hashtag, the social media aggregator, StartUpLife.co. The site aggregates posts on different media using the #startuplife hashtag, and thus creates an online community for tech start-ups and related companies.<ref>[http://www.startuplife.co/ StartUpLife.co].</ref> Weeks later it was announced that .CO Internet would be offering free domain registration for a year to all the startups involved in Startup Weekend.<ref>[http://www.geekwire.com/2012/startup-weekends-latest-perk-free-domain-names/ Startup Weekends Latest Perk Free Domain Names], GeekWire.com. Published 2012.</ref> | ||
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Twitter also made news for using a one-word domain, t.co, to provide additional services to its customers.<ref>[http://t.co/ t.co]</ref> | Twitter also made news for using a one-word domain, t.co, to provide additional services to its customers.<ref>[http://t.co/ t.co]</ref> | ||
[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in TV advertisements.<ref name="sullysblog"></ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html .co Domain], LATimes.com. Published 2010 July.</ref> It was announced months later, in November 2011, that Overstock was having problems with consumers understanding the switch. Apparently, many consumers were trying to visit "o.com" even after seeing the ".co" branded commercials. The Overstock executives blamed themselves, and promised not to abandon the new name; however, it was decided to slow down the U.S. transition to the .co name and instead focus first on Europe and also using the .co name in its apps.<ref>[http://domainincite.com/overstock-com-slows-down-o-co-rebranding/ Overstock.com slows down O.co Rebranding], DomainIncite.com</ref> Patrick Byrne, CEO of [[Overstock Inc.]], went on to say that re-branding his company's website from Overstock.com to O.co was his own bad decision. The company's 2011 revenue declined by 3% over the previous year. He explained that 8 out of 13 | [[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in TV advertisements.<ref name="sullysblog"></ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html .co Domain], LATimes.com. Published 2010 July.</ref> It was announced months later, in November 2011, that Overstock was having problems with consumers understanding the switch. Apparently, many consumers were trying to visit "o.com" even after seeing the ".co" branded commercials. The Overstock executives blamed themselves, and promised not to abandon the new name; however, it was decided to slow down the U.S. transition to the .co name and instead focus first on Europe and also using the .co name in its apps.<ref>[http://domainincite.com/overstock-com-slows-down-o-co-rebranding/ Overstock.com slows down O.co Rebranding], DomainIncite.com</ref> Patrick Byrne, CEO of [[Overstock Inc.]], went on to say that re-branding his company's website from Overstock.com to O.co was his own bad decision. The company's 2011 revenue declined by 3% over the previous year. He explained that 8 out of 13 Internet users who wanted to visit the company website typed O.com instead of typing O.co. The company is no longer advertising O.co as the new web address for the company but as a short cut for Overstock.com, which remains the primary website of the company.<ref>[http://domainincite.com/o-co-loses-61-of-its-traffic-to-o-com/ O.co loses 61% of its traffic to O.com], DomainIncite.com.</ref> | ||
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* In '''1 week''' some '''336,160''' .co domains were registered. | * In '''1 week''' some '''336,160''' .co domains were registered. | ||
* In '''1 month''' some '''444,977''' .co domains were registered.<ref name="huffingtonpost"></ref> | * In '''1 month''' some '''444,977''' .co domains were registered.<ref name="huffingtonpost"></ref> | ||
* In '''3 years''' over '''1.5 million''' .co domain names were registered. | |||
===Pricing=== | ===Pricing=== | ||
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==Awards and Recognition== | ==Awards and Recognition== | ||
In April 2011, it was announced that .CO Internet's CEO, Juan Diego Calle, was named top technology executive of the year by the Miami Department of Commerce's "Technology Leaders of the Year Awards."<ref>[http://www. | In April 2011, it was announced that .CO Internet's CEO, Juan Diego Calle, was named top technology executive of the year by the Miami Department of Commerce's "Technology Leaders of the Year Awards."<ref>[http://www.coInternet.co/blog/juan-diego-calle-named-technology-executive-year Juan Diego Calle Named Technology Executive of the Year], COInternet.co.</ref> | ||
In January 2012, .CO Internet was recognized as one of the World Finance Top 100 Business Leaders of 2011. They joined such other major companies as 3M, [[Google]], Facebook, and others. The award recognizes "the very finest businesses and business leaders over the past year," and is given to those innovative companies that are able to diversify their standing and outcompete and innovate past the competition.<ref>[http://www.circleid.com/posts/ | In January 2012, .CO Internet was recognized as one of the World Finance Top 100 Business Leaders of 2011. They joined such other major companies as 3M, [[Google]], Facebook, and others. The award recognizes "the very finest businesses and business leaders over the past year," and is given to those innovative companies that are able to diversify their standing and outcompete and innovate past the competition.<ref>[http://www.circleid.com/posts/20120105_co_Internet_recognized_as_world_finance_100_business_leader/ Co Internet Recognized as World Finance 100 Business Leader], CircleID.com. Published 2012 January 5.</ref> | ||
==Further Development== | ==Further Development== | ||
In January 2013, .CO Internet announced that it was immediately implementing IDN capabilities enabling [[Second Level Domain|second-level]] .co domains in 5 Scandinavian languages, including Icelandic, Danish, Finnish, Swedish and Norwegian languages.<ref>[http://www. | In January 2013, .CO Internet announced that it was immediately implementing IDN capabilities enabling [[Second Level Domain|second-level]] .co domains in 5 Scandinavian languages, including Icelandic, Danish, Finnish, Swedish and Norwegian languages.<ref>[http://www.coInternet.co/media/press-releases/co-registry-announces-global-launch-scandinavian-internationalized-domain-names Co Registry Announces Global Scandinavian Internationalized Domain Names, CoInternet.co]Published & Retrieved 15 Jan 2013</ref> | ||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category: | [[Category:ccTLD Registry]] | ||
[[Category: | [[Category:ccNSO Member]] | ||
[[Category: Colombia]] | [[Category: Colombia]] | ||
[[Category: | [[Category:Past Sponsors]] | ||