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{{TLD|

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|status = Proposed

|status = Delegated

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'''.baidu''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Baidu, Inc.]]<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

'''.baidu''' is a [[Brand TLD]] delegated in [[ICANN]]'s [[New gTLD Program]]. [[Baidu, Inc.]], China's equivalent to Google, applied for the string and succeeded. The TLD was delegated to the [[Root Zone]] on 05 January 2016.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings .BAIDU Delegation. Retrieved 06 Jan 2016.]</ref> <ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

==Application Details==

==Application Details==

The following is excerpted from the applicant's response to question #18:

The following is excerpted from the applicant's response to question #18:

Baidu also serves as a media platform for online marketing customers which is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users through both Baidu organic websites and their affiliated websites (their Union business). The majority of their revenue is derived from performance-based online marketing services and their customers pay on a cost per click basis – that is, their customers only pay when their paid-link is clicked through and they get the “lead”.  

Baidu also serves as a media platform for online marketing customers which is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users through both Baidu organic websites and their affiliated websites (their Union business). The majority of their revenue is derived from performance-based online marketing services and their customers pay on a cost per click basis – that is, their customers only pay when their paid-link is clicked through and they get the “lead”.  

With the world’s largest Internet user population – 477 million as of mid-2011 , China’s internet is growing in both influence and sophistication. And as more and more Chinese come online, Baidu continues to innovate to meet their increasingly diverse tastes and look forward to a robust future.

With the world’s largest Internet user population – 477 million as of mid-2011 , China’s Internet is growing in both influence and sophistication. And as more and more Chinese come online, Baidu continues to innovate to meet their increasingly diverse tastes and look forward to a robust future.