.tata: Difference between revisions

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In tandem with the increasing international footprint of Tata companies, the Tata brand is also gaining international recognition. Brand Finance, a UK-based consultancy firm, valued the Tata brand at $15.75 billion in 2011 and ranked it 41st among the worldʹs 100 most valuable brands. BusinessWeek magazine ranked Tata 17th among the ʹ50 Most Innovative Companiesʹ list and the Reputation Institute, USA, in 2009 rated it 11th on its list of the worldʹs most reputable companies.

Why Tata is applying for a gTLD

The ~~internet~~, as we know it today is a giant web of collected data spinning ever more information than we know what to do with. To sift through this smorgasbord of data, to identify and arrive at the correct information is no mean task. Every user⁄visitor to the company web site is a potential customer. The web site (www.tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. The web site helps in creating and building trust which is very important to make the user feel comfortable and at ease, which will ensure that they will visit again. This helps maintain and create goodwill for the Tata brand.

The Internet, as we know it today is a giant web of collected data spinning ever more information than we know what to do with. To sift through this smorgasbord of data, to identify and arrive at the correct information is no mean task. Every user⁄visitor to the company web site is a potential customer. The web site (www.tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. The web site helps in creating and building trust which is very important to make the user feel comfortable and at ease, which will ensure that they will visit again. This helps maintain and create goodwill for the Tata brand.

Why would the Tata Brand require a .tata domain? Is the present .com domain insufficient to suit its modern needs? A lot of modern day business is transacted on the Internet. People are not just using their computers to log in. They are increasingly using mobile phones and portable devices to access the Internet even on the move. Cloud computing allows us to upload and access our data from almost anywhere, which allows even more flexibility and scalability. This vast movement of Internet traffic throws up questions of security, for the user and the organization. The Phishing, chances of the user being redirected to a fake URL when an erroneous spelling is entered, would be reduced with the use of this new TLD. A gTLD would represent a shift from the generic to the specific. It would allow the Tata group to limit registrations within the family group of companies, without any fear of somebody else cyber-squatting on a name, unlike in the case of unrestricted generic TLDs. It would free the user from remembering various URLs within the generic domain, and provide him with the security of an exclusive domain to which he can link, without fear of authenticity. With the new TLD .tata, we can guarantee the ~~internet~~ user that they have arrived at the correct site. Not only the authenticity of the main site is validated, but they can also be sure that all the links of the individual web sites of the group companies (who will have the new domain names with the TLD .tata) are also genuine."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/437 Application Details, gTLDresult.ICANN.org]Retrieved 18 Feb 2013</ref>

Why would the Tata Brand require a .tata domain? Is the present .com domain insufficient to suit its modern needs? A lot of modern day business is transacted on the Internet. People are not just using their computers to log in. They are increasingly using mobile phones and portable devices to access the Internet even on the move. Cloud computing allows us to upload and access our data from almost anywhere, which allows even more flexibility and scalability. This vast movement of Internet traffic throws up questions of security, for the user and the organization. The Phishing, chances of the user being redirected to a fake URL when an erroneous spelling is entered, would be reduced with the use of this new TLD. A gTLD would represent a shift from the generic to the specific. It would allow the Tata group to limit registrations within the family group of companies, without any fear of somebody else cyber-squatting on a name, unlike in the case of unrestricted generic TLDs. It would free the user from remembering various URLs within the generic domain, and provide him with the security of an exclusive domain to which he can link, without fear of authenticity. With the new TLD .tata, we can guarantee the Internet user that they have arrived at the correct site. Not only the authenticity of the main site is validated, but they can also be sure that all the links of the individual web sites of the group companies (who will have the new domain names with the TLD .tata) are also genuine."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/437 Application Details, gTLDresult.ICANN.org]Retrieved 18 Feb 2013</ref>

==References==

[[Category:TLD]]

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 In tandem with the increasing international footprint of Tata companies, the Tata brand is also gaining international recognition. Brand Finance, a UK-based consultancy firm, valued the Tata brand at $15.75 billion in 2011 and ranked it 41st among the worldʹs 100 most valuable brands. BusinessWeek magazine ranked Tata 17th among the ʹ50 Most Innovative Companiesʹ list and the Reputation Institute, USA, in 2009 rated it 11th on its list of the worldʹs most reputable companies.
 Why Tata is applying for a gTLD
-The internet, as we know it today is a giant web of collected data spinning ever more information than we know what to do with. To sift through this smorgasbord of data, to identify and arrive at the correct information is no mean task. Every user⁄visitor to the company web site is a potential customer. The web site (www.tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. The web site helps in creating and building trust which is very important to make the user feel comfortable and at ease, which will ensure that they will visit again. This helps maintain and create goodwill for the Tata brand.
+The Internet, as we know it today is a giant web of collected data spinning ever more information than we know what to do with. To sift through this smorgasbord of data, to identify and arrive at the correct information is no mean task. Every user⁄visitor to the company web site is a potential customer. The web site (www.tata.com) is the company’s interface between itself and the user to educate about and transact its business. The site performs multiple functions as a knowledge centre and storehouse of information; it informs the user of the Tata Group and its various companies, disseminates news, and helps to find specific information, and links to the individual web sites of various Tata group companies. The web site helps in creating and building trust which is very important to make the user feel comfortable and at ease, which will ensure that they will visit again. This helps maintain and create goodwill for the Tata brand.
-Why would the Tata Brand require a .tata domain? Is the present .com domain insufficient to suit its modern needs? A lot of modern day business is transacted on the Internet. People are not just using their computers to log in. They are increasingly using mobile phones and portable devices to access the Internet even on the move. Cloud computing allows us to upload and access our data from almost anywhere, which allows even more flexibility and scalability. This vast movement of Internet traffic throws up questions of security, for the user and the organization. The Phishing, chances of the user being redirected to a fake URL when an erroneous spelling is entered, would be reduced with the use of this new TLD. A gTLD would represent a shift from the generic to the specific. It would allow the Tata group to limit registrations within the family group of companies, without any fear of somebody else cyber-squatting on a name, unlike in the case of unrestricted generic TLDs. It would free the user from remembering various URLs within the generic domain, and provide him with the security of an exclusive domain to which he can link, without fear of authenticity. With the new TLD .tata, we can guarantee the internet user that they have arrived at the correct site. Not only the authenticity of the main site is validated, but they can also be sure that all the links of the individual web sites of the group companies (who will have the new domain names with the TLD .tata) are also genuine."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/437 Application Details, gTLDresult.ICANN.org]Retrieved 18 Feb 2013</ref>
+Why would the Tata Brand require a .tata domain? Is the present .com domain insufficient to suit its modern needs? A lot of modern day business is transacted on the Internet. People are not just using their computers to log in. They are increasingly using mobile phones and portable devices to access the Internet even on the move. Cloud computing allows us to upload and access our data from almost anywhere, which allows even more flexibility and scalability. This vast movement of Internet traffic throws up questions of security, for the user and the organization. The Phishing, chances of the user being redirected to a fake URL when an erroneous spelling is entered, would be reduced with the use of this new TLD. A gTLD would represent a shift from the generic to the specific. It would allow the Tata group to limit registrations within the family group of companies, without any fear of somebody else cyber-squatting on a name, unlike in the case of unrestricted generic TLDs. It would free the user from remembering various URLs within the generic domain, and provide him with the security of an exclusive domain to which he can link, without fear of authenticity. With the new TLD .tata, we can guarantee the Internet user that they have arrived at the correct site. Not only the authenticity of the main site is validated, but they can also be sure that all the links of the individual web sites of the group companies (who will have the new domain names with the TLD .tata) are also genuine."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/437 Application Details, gTLDresult.ICANN.org]Retrieved 18 Feb 2013</ref>
 ==References==
 {{reflist}}
 [[Category:TLD]]