Changes

"The mission⁄purpose of the .dubai TLD is to promote the Emirate of Dubai (Dubai) and its constituents including, but not limited to, its residents, culture, events, commerce, economy, institutions, government and landmarks through the creation of an online space and brand identity thereby reinforcing Dubai’s position as a leading global knowledge, economic and socio-cultural hub.

"The mission⁄purpose of the .dubai TLD is to promote the Emirate of Dubai (Dubai) and its constituents including, but not limited to, its residents, culture, events, commerce, economy, institutions, government and landmarks through the creation of an online space and brand identity thereby reinforcing Dubai’s position as a leading global knowledge, economic and socio-cultural hub.

The .dubai TLD will establish an online brand identity, which reflects the global economic and commercial success underpinning Dubai and its people. It will serve to complement existing methods of communication for government-affiliated entities and organisations registered in Dubai, seeking to promote Dubai by establishing official and authoritative channels for online communication. This function of the TLD is consistent with Dubai’s status as a global leader in innovation and growth, ensuring Dubai’s online presence is capable of fulfilling the future needs of its growing population and an ever-changing, ever-expanding internet landscape.

The .dubai TLD will establish an online brand identity, which reflects the global economic and commercial success underpinning Dubai and its people. It will serve to complement existing methods of communication for government-affiliated entities and organisations registered in Dubai, seeking to promote Dubai by establishing official and authoritative channels for online communication. This function of the TLD is consistent with Dubai’s status as a global leader in innovation and growth, ensuring Dubai’s online presence is capable of fulfilling the future needs of its growing population and an ever-changing, ever-expanding Internet landscape.

The applicant, Dubai eGovernment Department (DEG) of the Emirate of Dubai, employs multiple information and communication technology channels to provide services to those who live and trade in Dubai, in line with its vision of improving the lives of people and businesses. DEG works in conjunction with all government departments and entities that come under the government umbrella in Dubai. The strategic importance of embodying the DEG vision stems from its ultimate goal to reinforce Dubai’s position as a leading knowledge and economic hub. As such, the operation of the .dubai TLD as the authoritative online space for promoting Dubai is within the ambit of DEG’s existing functions.

The applicant, Dubai eGovernment Department (DEG) of the Emirate of Dubai, employs multiple information and communication technology channels to provide services to those who live and trade in Dubai, in line with its vision of improving the lives of people and businesses. DEG works in conjunction with all government departments and entities that come under the government umbrella in Dubai. The strategic importance of embodying the DEG vision stems from its ultimate goal to reinforce Dubai’s position as a leading knowledge and economic hub. As such, the operation of the .dubai TLD as the authoritative online space for promoting Dubai is within the ambit of DEG’s existing functions.