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{{TLD|

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|status = Proposed

|status = Delegated

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'''.lexus''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Toyota]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

'''.lexus''' is a [[Brand TLD]] delegated in [[ICANN]]'s [[New gTLD Program]]. [[Toyota]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 26 July, 2015.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 30 Jul 2015</ref>

.<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

==Application Details==

==Application Details==

The following is excerpted from the applicant's response to question #18:

The following is excerpted from the applicant's response to question #18:

The Company is considered to be one of the leading companies in motor vehicle production and sales. The net sales for the fiscal year ended March 31, 2011 were up to JPY18,993,600,000,000 (consolidated basis).

The Company is considered to be one of the leading companies in motor vehicle production and sales. The net sales for the fiscal year ended March 31, 2011 were up to JPY18,993,600,000,000 (consolidated basis).

The Company has established a long term, sustainable vision for the development of its business and its strong internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by the Company’s domain portfolio, of over 300 domains. The Company envisions that the .LEXUS TLD and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.

The Company has established a long term, sustainable vision for the development of its business and its strong Internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by the Company’s domain portfolio, of over 300 domains. The Company envisions that the .LEXUS TLD and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.

The brand ʺLEXUSʺ was established simultaneously at the time The Company started to develop its business in the USA in 1989, and is a well known multinational corporate brand. The Company has registered this corporate brand in up to 130 countries and⁄or trademark jurisdictional regions. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.

The brand ʺLEXUSʺ was established simultaneously at the time The Company started to develop its business in the USA in 1989, and is a well known multinational corporate brand. The Company has registered this corporate brand in up to 130 countries and⁄or trademark jurisdictional regions. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.