Thus, the aim of ‘.loan’ is to create a blank canvas for online loan resources set within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space to access loan related content. As the new space is dedicated solely to those within the loan affinity group the Applicant will ensure that consumer trust is promoted. Consequently consumer choice will be augmented as there will be a ready marketplace specifically for loan-based enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation and competition, as new channels will be available which are not yet fulfilled by current market offerings, compelling registrants to seek new and varied ways to separate themselves from the competition. | Thus, the aim of ‘.loan’ is to create a blank canvas for online loan resources set within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space to access loan related content. As the new space is dedicated solely to those within the loan affinity group the Applicant will ensure that consumer trust is promoted. Consequently consumer choice will be augmented as there will be a ready marketplace specifically for loan-based enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation and competition, as new channels will be available which are not yet fulfilled by current market offerings, compelling registrants to seek new and varied ways to separate themselves from the competition. |