Search Engine Optimization: Difference between revisions

Search engine is a program that was created to organize data and help users find information on the internet by just typing a keyword. prior to the development of search engines, the world wide web was a collection of File Transfer Protocols ([[FTP]]), a standard network of protocol which is used to transfer date from one host to another through a TCP-based network. Because of the rapid increase of internet users, organizing the FTP files shared in the internet became a requirement. The search engine was created to provide easy access and navigation of information in the world wide web.<ref>[http://www.thehistoryofseo.com/The-Industry/Short_History_of_Early_Search_Engines.aspx Short History of Search Engines]</ref>

[[Alan Emtage]] a student from Mc Gill University in Montreal developed the first search engine called [[Archie]] in 1990. It is an index or archive of files stored to an unknown FTP sites to a given network of computers. After one year in 1991, another search engine named [[Gopher]] was created by [[Mark Mc Cahill]] from the University of Minnesota.  

In 1993, [[Excite]] search engine was created by six undergraduate students from the University of Stanford to improve the relevance of searches in the internet.

In 1994 several search engines was created such as [[Yahoo]] by [[David Filo]] and [[Jerry Young]]; Web Crawler by Brian Pinkerton, a computer science engineering student from the University of Washington; [[Lycos]] which was developed by Dr. Michael Mauldin and a team of researchers from the [[Carnegie Mellon University]] and [[Infoseek]] which as created by [[Steve Kirsch]].

In 1995, [[Alta Vista]] was developed by scientists at Digital Equipment Corporation’s (DEC) Western Research Laboratory in Palo Alto, California and in 1996 [[Inktomi]] was developed by [[Eric Brewer]] while Ask was developed by [[Garret Gruener]] and [[David Warthen]]. The search engine was launched as [[Ask Jeeves]] in 1997. Subsequently [[Google]] was created by [[Larry Page]] and [[Sergey Brin]] both students from the University of Stanford. Google was incorporated in 1998 and it became the most popular search engine today.  

'''Danny Sullivan''', is considered among the pioneers who started optimizing the search engine. In 1995, one of his clients inquired why his website doesn't on top of the search engine. This prompted Sullivan to find the information how to increase the ranking of a certain website on the search engine. In 1996, he published the '''Webmasters Guide to Search Engine''' and subsequently created the '''Search Engine Watch'''.<ref>[http://www.thehistoryofseo.com/seo-interviews/danny-sullivan/ History of the SEO Danny Sullivan]</ref>

About the same year, '''Bruce Clay''', President and CEO of Bruce Clay, Inc. started optimizing the websites of his clients by editing pages for the search engine '''Infoseek'''. During that time [[Google]] was not yet established and he doesn't need to develops links because it is not a requirement for the engine algorithm.<ref>[http://www.thehistoryofseo.com/seo-interviews/bruce-clay/ The History of SEO Bruce Clay]</ref>

Other SEO pioneers include Greg Boser, Christine Churchill, John Audette, Derrick Wheeler, and Marshall Simmonds.

==References==

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