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Dirk started his career in various marketing and sales positions, leading national and international pharmaceutical companies. Apart from his marketing duties, he focused on developing global e-business solutions and developing business models for health portals while working for leading European media companies like Bertelsmann.<ref>[http://www.nationbranding.de/site_english/experts/dirk-krischenowski.php NationBranding.de]</ref><ref>[http://www.intgovforum.org/cms/index.php/component/chronocontact/?chronoformname=2010PanelistBioView&wspid=71 intgovforum.org]</ref> He was also a member of the European Commission e-Business W@tch Advisory Board. He is a frequent speaker at e-Business and domain strategy conferences and teaches on a regular basis about virtual communities at the Institute of Electronic Business in Berlin (IEB).
Dirk started his career in various marketing and sales positions, leading national and international pharmaceutical companies. Apart from his marketing duties, he focused on developing global e-business solutions and developing business models for health portals while working for leading European media companies like Bertelsmann.<ref>[http://www.nationbranding.de/site_english/experts/dirk-krischenowski.php NationBranding.de]</ref><ref>[http://www.intgovforum.org/cms/index.php/component/chronocontact/?chronoformname=2010PanelistBioView&wspid=71 intgovforum.org]</ref> He was also a member of the European Commission e-Business W@tch Advisory Board. He is a frequent speaker at e-Business and domain strategy conferences and teaches on a regular basis about virtual communities at the Institute of Electronic Business in Berlin (IEB).
==TLD initatives==
==TLD initatives==
===dotBerlin===
In 2000, Dirk started working on the idea of a top level domain for the community of Berlin, [[.berlin]], and in 2005 he founded [[DotBerlin|dotBERLIN GmbH & Co. KG]] with [[Alexander Schubert]].<ref>[http://www.citymayors.com/marketing/city-domains.html citymayors.com]</ref>
In 2000, Dirk started working on the idea of a top level domain for the community of Berlin, [[.berlin]], and in 2005 he founded [[DotBerlin|dotBERLIN GmbH & Co. KG]] with [[Alexander Schubert]].<ref>[http://www.citymayors.com/marketing/city-domains.html citymayors.com]</ref>
Given that [[ICANN]] has yet to create and allocate .berlin as an extension, Mr. Krischenowski's company does not have assurance that they will indeed become the managers of that particular space; this is further emphasized given that [[Minds + Machines]] has apparrently started its own initiative, challenging not only .berlin, but other proposed new [[gTLD]]s like [[.gay]].<ref>[http://www.domainnews.com/en/exclusive-interview-with-dirk-krischenowski-dotberlin-qwe-did-not-ask-minds-a-machines-for-helpq.html DomainNews.com]</ref>
Given that [[ICANN]] has yet to create and allocate .berlin as an extension, Mr. Krischenowski's company does not have assurance that they will indeed become the managers of that particular space; this is further emphasized given that [[Minds + Machines]] has apparrently started its own initiative, challenging not only .berlin, but other proposed new [[gTLD]]s like [[.gay]].<ref>[http://www.domainnews.com/en/exclusive-interview-with-dirk-krischenowski-dotberlin-qwe-did-not-ask-minds-a-machines-for-helpq.html DomainNews.com]</ref>
===DOTZON===
Mr. Krischenowski's interest in new [[gTLD]]s, and his expertise in the development process thus far, led him to found [[DOTZON]]. The company consults other individuals and companies regarding the new gTLD process, and helps them to brand themselves, build a strategy, and prepare for the application. They are also offer to help with the actual launch and operation of the TLD, and ensure that all ICANN requirements are met. Dirk notes the importance of these services given that, ""Applicants may find they only get one shot at applying for a new TLD though, as TLD strings will be distributed on a first come, first served basis".<ref>[http://goldsteinreport.com/article.php?article=7295 GoldsteinReport.com]</ref>
==Industry Participation==
==Industry Participation==