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'''Danny Sullivan''', is considered among the pioneers who started optimizing the search engine. In 1995, one of his clients inquired why his website doesn't on top of the search engine. This prompted Sullivan to find the information how to increase the ranking of a certain website on the search engine. In 1996, he published the '''Webmasters Guide to Search Engine''' and subsequently created the '''Search Engine Watch'''.<ref>[http://www.thehistoryofseo.com/seo-interviews/danny-sullivan/ History of the SEO Danny Sullivan]</ref>
'''Danny Sullivan''', is considered among the pioneers who started optimizing the search engine. In 1995, one of his clients inquired why his website doesn't on top of the search engine. This prompted Sullivan to find the information how to increase the ranking of a certain website on the search engine. In 1996, he published the '''Webmasters Guide to Search Engine''' and subsequently created the '''Search Engine Watch'''.<ref>[http://www.thehistoryofseo.com/seo-interviews/danny-sullivan/ History of the SEO Danny Sullivan]</ref>
About the same year, '''Bruce Clay''', President and CEO of Bruce Clay, Inc. started optimizing the websites of his clients by editing pages for the search engine '''Infoseek'''. During that time [[Google]] was not yet established and he doesn't need to develops links because it is not a requirement for the engine algorithm.<ref>[http://www.thehistoryofseo.com/seo-interviews/bruce-clay/ The History of SEO Bruce Clay]</seo>
About the same year, '''Bruce Clay''', President and CEO of Bruce Clay, Inc. started optimizing the websites of his clients by editing pages for the search engine '''Infoseek'''. During that time [[Google]] was not yet established and he doesn't need to develops links because it is not a requirement for the engine algorithm.<ref>[http://www.thehistoryofseo.com/seo-interviews/bruce-clay/ The History of SEO Bruce Clay]</ref>
In 1999, Danny Sullivan organized the first SEO strategies conference in San Francisco. It was attended by approximately 200 individuals and Bruce Clay was one of the speakers.
In 1999, Danny Sullivan organized the first SEO strategies conference in San Francisco. It was attended by approximately 200 individuals and Bruce Clay was one of the speakers.