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From the late 1990s, Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005. His efforts significantly contributed to the creation of the New gTLD application process and the applicant guidebook at [[ICANN]].
 
From the late 1990s, Dirk originated the idea of top-level domains as unique identity and place branding tool for cities and regions on the Internet into a business with founding dotBERLIN GmbH & Co. KG in 2005. His efforts significantly contributed to the creation of the New gTLD application process and the applicant guidebook at [[ICANN]].
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In 2009, Dirk founded the DOTCITIES city top-level domain constituency along with the City of Paris, the City of Barcelona and initiatives in New York and Hamburg. The constituency aims to become a registered interest group at international forums and city organizations such as Metropolis, UCLG and ICANN.
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In 2009, Dirk founded the [[DOTCITIES]] city top-level domain constituency along with the City of Paris, the City of Barcelona and initiatives in New York and Hamburg. The constituency aims to become a registered interest group at international forums and city organizations such as Metropolis, UCLG and ICANN.
    
During the last years he published various papers on how local top-level domains contribute to place branding; Dirk also has been speaker at numerous conferences on the topic, including United Nations ([[IGF]]), European Council, ICANN and many other events. Due to his work over the past years Dirk created awareness and incited cities and regions worldwide to aim for their respective top-level domain as in New York, Paris, Tokyo, and Bavaria.
 
During the last years he published various papers on how local top-level domains contribute to place branding; Dirk also has been speaker at numerous conferences on the topic, including United Nations ([[IGF]]), European Council, ICANN and many other events. Due to his work over the past years Dirk created awareness and incited cities and regions worldwide to aim for their respective top-level domain as in New York, Paris, Tokyo, and Bavaria.