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===Contention===
 
===Contention===
.eco was one of the most publicly contested gTLD applications. By early 2009 [[Big Room Inc.]] and Dot Eco LLC had declared their intent to apply for .eco. Dot Eco LLC was endorsed by Al Gore, the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation, but eventually chose not to seek community status. Big Room Inc. was initially endorsed by Green Cross International and WWF International.   
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.eco was one of the most publicly contested gTLD applications. By early 2009 [[Big Room Inc.]] and Dot Eco LLC had declared their intent to apply for .eco<ref>http://blogs.ft.com/tech-blog/2009/06/a-eco-echo-in-green-domain-bid/</ref>. Dot Eco LLC was endorsed by Al Gore, the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation, but eventually chose not to seek community status<ref>https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1523</ref>. Big Room Inc. was initially endorsed by Green Cross International and WWF International.   
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In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room's approach. Big Room did not respond to the critique other than that it was  'unfortunate'.<ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref> Media characterization of the conflict generated significant press coverage, ranging from the New York Times to the Financial Times. Following this, in 2011, Al Gore withdrew support for Dot Eco LLC. A spokesman explained that they had decided to focus on global climate issues.<ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, Dot Eco LLC maintained its intention to submit a .eco application. TLDH eventually acquired Dot Eco LLC and then applied for .eco without requesting community priority.   
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In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room's approach. Big Room did not respond to the critique other than that it was  'unfortunate'.<ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref> Media characterization of the conflict generated significant press coverage, ranging from the New York Times<ref>https://green.blogs.nytimes.com/2009/09/29/comapnies-vie-for-control-of-dot-eco/</ref> to the Financial Times<ref>http://www.ft.com/cms/s/0/b5fb21a4-79a6-11df-85be-00144feabdc0.html?ft_site=falcon&desktop=true#axzz4XZRTEdfB</ref>. Following this, in 2011, Al Gore withdrew support for Dot Eco LLC. A spokesman explained that they had decided to focus on global climate issues.<ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, Dot Eco LLC maintained its intention to submit a .eco application. TLDH eventually acquired Dot Eco LLC and then applied for .eco without requesting community priority<ref>https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1523</ref>.   
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In the interim, Big Room's proposal had gathered the support of more than 50 of the world's leading environmental organizations, including UN Environment, the International Union for the Conservation of Nature, WWF, Greenpeace, and many others. These groups had collaborated independently on developing a unified vision for how .eco could support the interests of the community. This vision formed the backbone of the community section of Big Room's .eco application.
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In the interim, Big Room's proposal had gathered the support of more than 50 of the world's leading environmental organizations, including UN Environment, the International Union for the Conservation of Nature, WWF, Greenpeace, and many others<ref>https://www.theguardian.com/environment/2014/jun/26/battle-dot-eco-domain-name-internet-green-groups</ref>. These groups had collaborated independently on developing a unified vision for how .eco could support the interests of the community<ref>https://dotecocouncil.org/history/</ref>. This vision formed the backbone of the community section of Big Room's .eco application.
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In 2012 it was revealed that four companies applied for .eco - Big Room, Donuts, Planet.eco and TLDH. Of these, only Big Room sought community designation. All applicants passed initial financial, technical and operational evaluation, except for Planet.eco, which failed, scoring 1/12 points. Planet.eco then sought extended evaluation, which it passed. Planet.eco then filed a limited rights objection against TLDH, which failed. Big Room Inc. then elected to undertake community priority evaluation, which it passed.<ref>https://www.theguardian.com/environment/2014/oct/09/dot-eco-domain-name-environmentalists-icann-control</ref>   
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In 2012 it was revealed that four companies applied for .eco - Big Room, Donuts, Planet.eco and TLDH. Of these, only Big Room sought community designation. All applicants passed initial financial, technical and operational evaluation, except for Planet.eco, which failed, scoring 1/12 points<ref>https://newgtlds.icann.org/sites/default/files/ier/pt42qvwk2iuro7ami3jgke2i/ie-1-1710-92415-en.pdf
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</ref>. Planet.eco then sought extended evaluation, which it passed<ref>https://newgtlds.icann.org/sites/default/files/eer/gl3khaf7ucheu7ro4hieth0e/ee-1-1710-92415-en.pdf</ref>. Planet.eco then filed a limited rights objection against TLDH, which failed. Big Room Inc. then elected to undertake community priority evaluation, which it passed.<ref>https://www.theguardian.com/environment/2014/oct/09/dot-eco-domain-name-environmentalists-icann-control</ref>   
    
Donuts and TLDH then filed a reconsideration request to the ICANN Board, attempting to reverse this decision. The Board rejected the request. The rejection was then appealed to an independent panel, which also rejected the attempt. No applicant contested the ICANN Board's adoption of the panel's decision.   
 
Donuts and TLDH then filed a reconsideration request to the ICANN Board, attempting to reverse this decision. The Board rejected the request. The rejection was then appealed to an independent panel, which also rejected the attempt. No applicant contested the ICANN Board's adoption of the panel's decision.   
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===Big Room Inc. Community Priority Evaluation ===
 
===Big Room Inc. Community Priority Evaluation ===
On 6 October 2014 the Economist Intelligence Unit, ICANN's community priority evaluator, awarded Big Room Inc.'s .eco application priority, [https://www.icann.org/sites/default/files/tlds/eco/eco-cpe-1-912-59314-en.pdf scoring the application 14/16 points]. In its evaluation the evaluation panel noted:  
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On 6 October 2014 the Economist Intelligence Unit, ICANN's community priority evaluator, awarded Big Room Inc.'s .eco application priority<ref>https://www.theguardian.com/environment/2014/oct/09/dot-eco-domain-name-environmentalists-icann-control</ref>, [https://www.icann.org/sites/default/files/tlds/eco/eco-cpe-1-912-59314-en.pdf scoring the application 14/16 points]. In its evaluation the evaluation panel noted:  
    
Many of the major catalysts of the modern environmental movement have continued or worsened in recent years, and the organizations founded with missions of environmental advocacy have redoubled their efforts. The number and breadth of environmental laws and protocols will continue to grow.  
 
Many of the major catalysts of the modern environmental movement have continued or worsened in recent years, and the organizations founded with missions of environmental advocacy have redoubled their efforts. The number and breadth of environmental laws and protocols will continue to grow.  
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=== Donuts and TLDH use of ICANN Accountability Mechanisms ===
 
=== Donuts and TLDH use of ICANN Accountability Mechanisms ===
On October 24, 2014, approximately 2 weeks after passing the community priority evaluation, the seco contention set tatus was changed to "on-hold" pending the resolution of ICANN accountability mechanisms, including a reconsideration request<ref>https://www.icann.org/resources/pages/14-46-2014-10-22-en</ref> submitted by Little Birch, LLC (Donuts) and Minds + Machines Group Limited (née Top Level Domain Holdings Ltd). On 18 November 2014 the ICANN Board issued a [https://www.icann.org/en/system/files/files/determination-little-birch-minds-machines-18nov14-en.pdf final determination] denying this reconsideration request.
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On October 24, 2014, approximately 2 weeks after passing the community priority evaluation, the contention set status was changed to "on-hold" pending the resolution of ICANN accountability mechanisms, including a reconsideration request<ref>https://www.icann.org/resources/pages/14-46-2014-10-22-en</ref> submitted by Little Birch, LLC (Donuts) and Minds + Machines Group Limited (née Top Level Domain Holdings Ltd). On 18 November 2014 the ICANN Board issued a [https://www.icann.org/en/system/files/files/determination-little-birch-minds-machines-18nov14-en.pdf final determination] denying this reconsideration request.
    
On February 20, 2015 Big Room Inc. also submitted a reconsideration request <ref>[https://www.icann.org/resources/pages/reconsideration-15-2-big-room-inc-2015-02-23-en]</ref> to ICANN pertaining to delays associated with the [[Cooperative Engagement Process]]. The request stated: "Big Room Inc. (“Big Room”) respectfully requests Board reconsideration of ICANN staff inaction in connection with its failure to terminate the ongoing Cooperative Engagement Process (“CEP”) pertaining to the .ECO generic top-level domain (gTLD) subject matter." The request was withdrawn prior to ICANN Board consideration of the matter as a result of the CEP being terminated.  
 
On February 20, 2015 Big Room Inc. also submitted a reconsideration request <ref>[https://www.icann.org/resources/pages/reconsideration-15-2-big-room-inc-2015-02-23-en]</ref> to ICANN pertaining to delays associated with the [[Cooperative Engagement Process]]. The request stated: "Big Room Inc. (“Big Room”) respectfully requests Board reconsideration of ICANN staff inaction in connection with its failure to terminate the ongoing Cooperative Engagement Process (“CEP”) pertaining to the .ECO generic top-level domain (gTLD) subject matter." The request was withdrawn prior to ICANN Board consideration of the matter as a result of the CEP being terminated.