ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref> | ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref> |