Changes

no edit summary
Line 27: Line 27:  
}}
 
}}
   −
'''ARI Registry Services''' was created in October, 2011, when '''AusRegistry International''' rebranded. The move was made to underscore its international focus, its brand expansion, and better appeal to non-Austrlian new [[gTLD]] clients. The Aus prefix may have been causing hesitation in some clients, who may have been looking for the benefit of having a localized company with a global edge, though they already had existing clients spread across 4 continents.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>
+
'''ARI Registry Services''' was created in October, 2011, when '''AusRegistry International''' rebranded. The move was made to underscore its international focus, its brand expansion, and better appeal to non-Austrlian new [[gTLD]] clients. The Aus prefix may have made them appear as an Austrlian-centric company, despite the fact that they already had international offices and existing clients spread across 4 continents.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>
    
ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>
 
ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>