Changes

ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>

ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>

Prior to the move, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national [[ccTLD]] registries to support their respective services, had become involved in [[IDN]]s, and supported [[ICANN]] and other industry fora as a sponsor.

Prior to the rebranding, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national [[ccTLD]] registries to support their respective services, had become involved in [[IDN]]s, and supported [[ICANN]] and other industry fora as a sponsor.

==Background==

==Background==

The following developments took place when ARI Registry Services was known as AusRegistry International.

The following developments took place when ARI Registry Services was known as AusRegistry International.