Association of National Advertisers

Type:	non-profit
Industry:	Nonprofit Organization Management
Founded:	June 24, 1910
Headquarters:	708 Third Avenue - 33rd Floor New York, NY 10017
Country:	USA
Employees:	11-50
Website:	ANA
Blog:	ANA Blogs
LinkedIn:	ANA
Key People
Garry Elliot, Chairman Stephen Quinn, Vice Chairman Bob Liodice, President & CEO Christine Manna, COO & CFO Bobbie Asano, Senior Director William Zengel, Executive Vice President, Member Relations Tracy Owens, Vice President of Member Relations Brian Davidson, Vice President of Member Relations

Association of National Advertisers Inc. is a the oldest non profit trade organization representing the marketing and advertising community of USA. It offers marketing, consulting and brand building services to its members. Initially built by 45 companies ANA now consists of more than 400 leading marketing and advertising companies with over 10,000 brands. The services provided by association include legislative leadership, information resources, professional development, business insights and networking opportunities. It has also taken the responsibility of organizing regional meetings and management forums. It also offers sponsorship for for marketing agencies, consultants, media companies, and PR firms.

ANA publishes a bi-monthly magazine for its members which are distributed at national conferences and event. It also publishes an e-magazine for business community.

Community

ANA is comprised of several committees that meet up three to four times a year to exchange views on different issues and discuss case studies. At the moment ANA's committees are:

New York

• Advertising Financial Management.
• Agency Relations.
• Brand Management.
• Business to Business.
• Digital Marketing.
• Legal Affairs.
• Mobile Marketing.
• Multicultural Marketing & Diversity.
• Production Management.
• Research.
• Senior Marketers Think Tank.
• Shopper Marketing.
• Social Media.
• Sponsorship & Event Marketing.
• TV & Video.

Other Regions

• Agency Relations, West Coast Chapter.
• Marketing Financial Management & Procurement, West Coast Chapter.
• Media, West Coast Chapter.
• Social Media, West Coast Chapter.
• Integrated Marketing (Chicago).
• Midwest Marketers.
• Midwest Digital, Social & Mobile.
• New England Marketers.

ANA & ICANN

ANA is strongly opposing the new gTLD program proposed by ICANN. ANA says it would be a total disaster for the international business community. Through this program anyone would be able to request a new TLD with potentially any word. ANA has written a letter to ICANN chairman to review the new gTLD program once again because it contains some problems that could mean an irreversible harm to the international business.

School of Marketing

To promote marketing and brand development skills ANA offers several courses and training workshops. The current catalog of ANA School of Marketing includes the courses on Fundamentals of Marketing, New Product Development, Aligning Marketing to Sales, Advanced Strategic Marketing, Integrated Marketing, Communications Media Strategy, Social Media Digital Marketing, Customer Centricity, Brand Management and Fundamentals Building Brand Equity Advertising Financial Management Optimizing Agency Relations

Events

Besides organizing several events and conferences, ANA also participates in industry events. Some of these events are:

• The Strategic Indirect Corporate Sourcing & Procurement Conference held on July 27, 2011.
• ANA Digital & Social Media Conference, July 14, 2011
• ANA Advertising Financial Management Conference, held from 1st to 4th May 2011.
• Law and Public Policy Conference on 15-16 March 2011.

A complete list of conferences and webinars by ANA can be seen here.

External Links

• Complete list of officers.