Changes

==Open ccTLD Marketing Strategies==

==Open ccTLD Marketing Strategies==

===.cc and .tv ccTLDs===

===.cc and .tv ccTLDs===

[[Verisign]] is the registry operator of both .cc and .tv open ccTLDs. [[Enic]],  a subsidiary company of Verisign  administer the manages the operation and marketing of that .cc. The company promotes the ccTLD as a good alternative for the .com and .net domain name spaces. The target users for the .cc include entities that who want to develop website representing a Chinese company, Country club, Consulting company, Chat community, Church community, Community center, Chamber of Commerce or Community college. <ref>[http://www.verisigninc.com/en_US/products-and-services/domain-name-services/registry-services/cc-domain-names/index.xhtml .CC Domain Names - Unique Names for Niche Markets]

[[Verisign]] is the registry operator of both .cc and .tv open ccTLDs. [[Enic]],  a subsidiary company of Verisign  administer the manages the operation and marketing of that .cc. The company promotes the ccTLD as a good alternative for the .com and .net domain name spaces. The target users for the .cc include entities that who want to develop website representing a Chinese company, Country club, Consulting company, Chat community, Church community, Community center, Chamber of Commerce or Community college. <ref>[http://www.verisigninc.com/en_US/products-and-services/domain-name-services/registry-services/cc-domain-names/index.xhtml .CC Domain Names - Unique Names for Niche Markets]</ref>

[[TodayISP.com]], one of the registrars offering .cc describe the ccTLD as a new international domain name having the same features of the [[.com]] and [[.net]], it is understood by users as an acronym for commercial company, it offers potential business value, it is becoming the latest fashion in domain names making its value increasing. </ref> <ref>[http://www.todayisp.com/domain/intro_cc.net What Is .CC Domain?]</ref>

[[TodayISP.com]], one of the registrars offering .cc describe the ccTLD as a new international domain name having the same features of the [[.com]] and [[.net]], it is understood by users as an acronym for commercial company, it offers potential business value, it is becoming the latest fashion in domain names making its value increasing. </ref> <ref>[http://www.todayisp.com/domain/intro_cc.net What Is .CC Domain?]</ref>

On the other hand, .tv ccTLD domain names is currently operated by dotTV, another subsidiary company of Verisign. Domain names using the .tv ccTLD are registered by entities involved in the television, film animation industries as well as individuals providing video contents in their blogs or websites. They believe that a .tv domain name is effective to attract their target audience to earn more revenue. <ref>[http://watch.tv/about-tv/index.html About .tv]</ref> Internet users understand that a .tv domain name offers video contents. In 2006, Demand Media and Verisign partnered in promoting the .tv domain names as a preferred web address for media rich content. [[Richard Rosenblatt]], Chairman and CEO of Demand Media explained that the landscape of the internet media is changing so fast and many users want to publish and share their own video materials. According to Rosenblatt, "By registering a .tv domain name and adding video content of their choosing, users can program their own channel." <ref>[http://www.webhosting.info/news/1/verisign-and-demand-media--to-promote-.tv-domain-names-_1214066304.htm VeriSign and Demand Media to Promote .tv Domain Names]</ref>  

On the other hand, .tv ccTLD domain names is currently operated by dotTV, another subsidiary company of Verisign. Domain names using the .tv ccTLD are registered by entities involved in the television, film animation industries as well as individuals providing video contents in their blogs or websites. They believe that a .tv domain name is effective to attract their target audience to earn more revenue. <ref>[http://watch.tv/about-tv/index.html About .tv]</ref> Internet users understand that a .tv domain name offers video contents. In 2006, Demand Media and Verisign partnered in promoting the .tv domain names as a preferred web address for media rich content. [[Richard Rosenblatt]], Chairman and CEO of Demand Media explained that the landscape of the internet media is changing so fast and many users want to publish and share their own video materials. According to Rosenblatt, "By registering a .tv domain name and adding video content of their choosing, users can program their own channel." <ref>[http://www.webhosting.info/news/1/verisign-and-demand-media--to-promote-.tv-domain-names-_1214066304.htm VeriSign and Demand Media to Promote .tv Domain Names]</ref>

===.co ccTLD===

===.co ccTLD===