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Line 70: − − ===Reserved Names=== − Hundreds, even thousands, of celebrity names were placed on permanent reserve lists by ICM registry, stemming the need for individual defensive registrations, and the possibility of exceptional legal action. Beyonce.xxx and BritneySpears.xxx are examples of the well-known names in question. The total reserve list is rumored to be about 15,000 names; this list includes the world's capitals, culturally sensitive affiliations such as various spellings of "Mohamed", and premium names that they intend to auction. ICM registry recieved some flack for protecting the celebrity brand and [[Intellectual Property|intellectual property]] of the individuals on the list but not including other possible trademark and IP holders that will have to defensively register $200 domains to protect their brands from being manipulated under a .xxx string.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref> − − ===Defensive Registration=== − Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary defensive registration for many brand owners. ICM did make a block list for celebrities and certain other entities. It was reported that many Universites were buying .xxx domains related to their schools, as they did not want someone taking advantage of the name of their school, their sports teams, or their mascots and associating it with sexual material.<ref>[http://blog.cleveland.com/metro/2011/11/universities_try_to_keep_their.html Universities Try to Keep Their, Blog.Cleveland.com]</ref>
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In November, 2011, Manwin Licensing International filed a lawsuit in response to ICM Registry advertisements that used pressure tactics, such as running ads with wording like: ".XXX LANDRUSH IS NOW OPEN. PROTECT YOUR BRAND" or "SECURE YOUR DOMAIN. PROTECT YOUR REPUTATION".<ref>[http://www.techdirt.com/blog/?company=icm Blog, TechDirt.com]</ref>
In November, 2011, Manwin Licensing International filed a lawsuit in response to ICM Registry advertisements that used pressure tactics, such as running ads with wording like: ".XXX LANDRUSH IS NOW OPEN. PROTECT YOUR BRAND" or "SECURE YOUR DOMAIN. PROTECT YOUR REPUTATION".<ref>[http://www.techdirt.com/blog/?company=icm Blog, TechDirt.com]</ref>
==Reserved Names==
Hundreds, even thousands, of celebrity names were placed on permanent reserve lists by ICM registry, stemming the need for individual defensive registrations, and the possibility of exceptional legal action. Beyonce.xxx and BritneySpears.xxx are examples of the well-known names in question. The total reserve list is rumored to be about 15,000 names; this list includes the world's capitals, culturally sensitive affiliations such as various spellings of "Mohamed", and premium names that they intend to auction. ICM registry recieved some flack for protecting the celebrity brand and [[Intellectual Property|intellectual property]] of the individuals on the list but not including other possible trademark and IP holders that will have to defensively register $200 domains to protect their brands from being manipulated under a .xxx string.<ref>[http://www.theregister.co.uk/2011/08/24/domains_with_celeb_names_banned/ Domains with Celeb Names Banned, TheRegister.co.uk]</ref>
===Defensive Registration===
Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary defensive registration for many brand owners. ICM did make a block list for celebrities and certain other entities. It was reported that many Universites were buying .xxx domains related to their schools, as they did not want someone taking advantage of the name of their school, their sports teams, or their mascots and associating it with sexual material.<ref>[http://blog.cleveland.com/metro/2011/11/universities_try_to_keep_their.html Universities Try to Keep Their, Blog.Cleveland.com]</ref>
==Sunrise and Landrush==
==Sunrise and Landrush==
ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this was before they verified the applicants' trademark claims. Half of those applications were received during the last week of sunrise, causing the registry to delay the auction period of the sunrise as it validated each applicants' trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref>
ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this was before they verified the applicants' trademark claims. Half of those applications were received during the last week of sunrise, causing the registry to delay the auction period of the sunrise as it validated each applicants' trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref>
==General Availability==
==General Availability==
General Availability for .xxx domains was opened on December 6, 2011. It created quite a buzz in the industry, and was picked up by non-industry news sources as well; CNN, for example, highlighted the story as a top feature on its website.<ref>[http://www.thedomains.com/2011/12/06/xxx-launch-makes-front-page-of-cnn-com/ XXX Lanuch Makes Front Page of CNN, TheDomains.com]</ref> The availability was set to open at 16:00 UTC, but was delayed by one hour until 17:00.<ref>[https://twitter.com/#!/LogicBoxes/status/144090056347488258 LogicBoxes, Status, Twitter.com, Dec611]</ref>
General Availability for .xxx domains was opened on December 6, 2011. It created quite a buzz in the industry, and was picked up by non-industry news sources as well; CNN, for example, highlighted the story as a top feature on its website.<ref>[http://www.thedomains.com/2011/12/06/xxx-launch-makes-front-page-of-cnn-com/ XXX Lanuch Makes Front Page of CNN, TheDomains.com]</ref> The availability was set to open at 16:00 UTC, but was delayed by one hour until 17:00.<ref>[https://twitter.com/#!/LogicBoxes/status/144090056347488258 LogicBoxes, Status, Twitter.com, Dec611]</ref>
==Notable Deals==
==Notable Deals==