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===New gTLD Services===
 
===New gTLD Services===
 
AusRegistry became heavily involved in the promotion of new [[gTLD]]s in 2011, and they have focused their marketing efforts on promoting their registry back-end services. In September, 2011, one of the first public gTLD applicants, GJB Partners, announced that they would be contracting with AusRegistry for the back-end of their proposed [[.jewelers]] domain.<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>
 
AusRegistry became heavily involved in the promotion of new [[gTLD]]s in 2011, and they have focused their marketing efforts on promoting their registry back-end services. In September, 2011, one of the first public gTLD applicants, GJB Partners, announced that they would be contracting with AusRegistry for the back-end of their proposed [[.jewelers]] domain.<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>
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In November, 2011, the results of an ARI commissioned study on potential new gTLDs affect on SMBs in Singapore showed that 57% of them would be interested in branding with a new TLD, even at a higher price. However, it also found that only 18% of such businesses were aware of the forthcoming opportunity.<ref>[http://www.computerworld.com.sg/resource/internet/more-business-breaks-seen-from-new-web-addresses/?page=1 More Business Breaks Seen From New Web Addresses, ComputerWorld.com]</ref>
    
==References==
 
==References==