Changes

Following the opening of the general availability of .xxx domains on December, 8th, ICM Registry declared the launch of the name space a victory, and described it as "the most successful launch of any new sponsored top level domain". Indeed, their international, high-profile advertising campaign, and the nature of the domain itself, attracted a great deal of media coverage.<ref>[http://www.circleid.com/posts/icm_announces_general_availability_of_xxx_domain_names/ ICM Announces General Availability of XXX Domain Names, CircleID.com]</ref>

Following the opening of the general availability of .xxx domains on December, 8th, ICM Registry declared the launch of the name space a victory, and described it as "the most successful launch of any new sponsored top level domain". Indeed, their international, high-profile advertising campaign, and the nature of the domain itself, attracted a great deal of media coverage.<ref>[http://www.circleid.com/posts/icm_announces_general_availability_of_xxx_domain_names/ ICM Announces General Availability of XXX Domain Names, CircleID.com]</ref>

===Sunrise and Landrush===

===Sunrise and Landrush===

ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this was before they verified the applicants' trademark claims. Half of those applications were received during the last week of sunrise, causing the registry to delay the auction period of the sunrise as it validated each applicants' trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref>

ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this figure is pre-trademark verification. Half of the applications were received during the last week of sunrise, causing the registry to delay the auction period of the sunrise as it validated each applicants' trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref> Sunrise auctions are set to begin in January 2012.<ref>[http://www.thedomains.com/2011/12/09/here-come-the-xxx-sunriselandrush-auctions-it-looks-like-they-dont-start-until-january/ Here Come The .XXX Sunrise/LandRush Auctions & It Looks Like They Don’t Start Until January, TheDomains.com]</ref>

The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s.  However, prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] have already become involved through the '''Founders Program'''.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>

The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s.  However, prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] have already become involved through the '''Founders Program'''.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>

===Founders Program===

===Founders Program===

The Founders Program allowed ICM to sell and allocate about 1,500 .xxx names to 35 companies ahead of its official launch of September, 2011.<ref>[http://www.domainpulse.com/2011/08/09/icm-registry-concludes-xxx-founders-programme-with-4m-in-sales-for-premium-names/ DomainPulse.com]</ref> The program raised over $4m. The first to go live, in August, 2011, was casting.xxx. 9 addresses sold for over $100,000; the most expensive domain was Gay.xxx, which sold for $500,000 to [[Liberty Media Holdings]].<ref>[http://www.theregister.co.uk/2011/10/07/4500k_for_gay_dot_xxx_address/500k for gay dot xxx address, TheRegister.co.uk]</ref>

The Founders Program allowed ICM to sell and allocate about 1,500 .xxx names to 35 companies ahead of its official launch of September, 2011.<ref>[http://www.domainpulse.com/2011/08/09/icm-registry-concludes-xxx-founders-programme-with-4m-in-sales-for-premium-names/ DomainPulse.com]</ref> The program raised over $4m. The first to go live, in August, 2011, was casting.xxx. 9 addresses sold for over $100,000; the most expensive domain was Gay.xxx, which sold for $500,000 to [[Liberty Media Holdings]].<ref>[http://www.theregister.co.uk/2011/10/07/4500k_for_gay_dot_xxx_address/500k for gay dot xxx address, TheRegister.co.uk]</ref>