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===Sunrise and Landrush===
 
===Sunrise and Landrush===
ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this figure comes from before the trademark verification process. Half of the applications were received during the last week of sunrise, causing the registry to delay the sunrise auction period as it validated each application's trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref> Sunrise auctions are set to begin in January 2012.<ref>[http://www.thedomains.com/2011/12/09/here-come-the-xxx-sunriselandrush-auctions-it-looks-like-they-dont-start-until-january/ Here Come The .XXX Sunrise/LandRush Auctions & It Looks Like They Don’t Start Until January, TheDomains.com]</ref> ICM Registry split its [[Sunrise Period|sunrise]] into two phases: the first was for trademark owners within the adult industry to register names; the second, '''Sunrise B''', was for trademark owners outside of the adult entertainment industry to register .xxx names put their trademarks on a reserved list, so that no one could register it, for a one time fee.<ref>[http://www.domainmonster.com/domain-registration/xxx/sunrise/ xxx Sunrise, DomainMonster.com]</ref><ref>[http://www.patentable.com/the-new-domain/ The New Domain, Patentable.com]</ref>
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ICM Registry reported that it received 80,000 [[Sunrise Period|sunrise period]] applications, though this figure comes from before the trademark verification process. Half of the applications were received during the last week of sunrise, causing the registry to delay the sunrise auction period as it validated each application's trademark claims.<ref>[http://domainincite.com/xxx-sunrise-auctions-delayed-after-80k-applications/ XXX Sunrise Auctions Delayed after 80k applications, DomainIncite.com]</ref> Given that the wholesale price for a .xxx domainw was $162, the sunrise alone, before related auctions, brought ICM an estimated $13 million USD.<ref>[http://domainnamewire.com/2011/10/31/xxx-domain-nets-13-million-from-sunrise/ XXX Domain Nets 13 million from Sunrise, DomainNameWire.com]</ref> Sunrise auctions are set to begin in January 2012.<ref>[http://www.thedomains.com/2011/12/09/here-come-the-xxx-sunriselandrush-auctions-it-looks-like-they-dont-start-until-january/ Here Come The .XXX Sunrise/LandRush Auctions & It Looks Like They Don’t Start Until January, TheDomains.com]</ref> ICM Registry split its [[Sunrise Period|sunrise]] into two phases: the first was for trademark owners within the adult industry to register names; the second, '''Sunrise B''', was for trademark owners outside of the adult entertainment industry to register .xxx names put their trademarks on a reserved list, so that no one could register it, for a one time fee.<ref>[http://www.domainmonster.com/domain-registration/xxx/sunrise/ xxx Sunrise, DomainMonster.com]</ref><ref>[http://www.patentable.com/the-new-domain/ The New Domain, Patentable.com]</ref>
    
The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s. Prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] have already become involved through the '''Founders Program''', however.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>
 
The [[Landrush Period|landrush period]] began November 8th, 2011. The price for domains is comparatively high, which could dissuade some [[domainer]]s. Prominent domainers such as [[Frank Schilling]] and [[Mike Berkens]] have already become involved through the '''Founders Program''', however.<ref>[http://domainincite.com/xxx-faces-big-test-as-landrush-kicks-off/ xxx Faces Big Test as Landrush Kicks Off, DomainIncite.com]</ref>

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