Changes

==Reactions Regarding Brand gTLD==

==Reactions Regarding Brand gTLD==

Companies and organizations have varying reactions regarding the brand gTLD. Deloitte, Canon, Hitachi, Motorola and Unicef expressed their enthusiasm to apply for their own .brand TLD to enhance their SEO strategy and security against cyber attacks. Canon emphasized that the program provides the company with the opportunity to '''"increase the convenience  and effectiveness of its online communications."''' <ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref> <ref>[http://www.ebrandservices.com/news/canon-first-multinational.html Canon first multinational to publicly announce desire for gTLD]</ref>

Companies and organizations have varying reactions regarding the brand gTLD. Deloitte, Canon, Hitachi, Motorola and Unicef expressed their enthusiasm to apply for their own .brand TLD to enhance their SEO strategy and security against cyber attacks. Canon emphasized that the program provides the company with the opportunity to "increase the convenience  and effectiveness of its online communications." <ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref> <ref>[http://www.ebrandservices.com/news/canon-first-multinational.html Canon first multinational to publicly announce desire for gTLD]</ref>

On the other hand, [[Gary Elliot]], Chairman of the [[ANA|Association of National Advertisers]] said companies like Procter and Gamble and [[HP]] are not interested to apply for a .brand TLD because the cost is confusing and expensive. He estimated that companies will spend as much as $1.5 million to operate their own TLD registry. <ref>[http://www.bloomberg.com/news/2011-11-07/p-g-spurns-pampers-as-brands-balk-at-expanding-internet-names.html P&G Spurns .Pampers as Brands Balk at New Domains]</ref> <ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ Companies that can’t apply for .brand gTLDs say they have decided not to apply for .brand gTLDs]</ref>  

On the other hand, [[Gary Elliot]], Chairman of the [[ANA|Association of National Advertisers]] said companies like Procter and Gamble and [[HP]] are not interested to apply for a .brand TLD because the cost is confusing and expensive. He estimated that companies will spend as much as $1.5 million to operate their own TLD registry. <ref>[http://www.bloomberg.com/news/2011-11-07/p-g-spurns-pampers-as-brands-balk-at-expanding-internet-names.html P&G Spurns .Pampers as Brands Balk at New Domains]</ref> <ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ Companies that can’t apply for .brand gTLDs say they have decided not to apply for .brand gTLDs]</ref>