Changes

ANA is the first association for the advertising industry which was originally established by 45 companies on June 24, 1910 in Detroit, Michigan. Its main objective is to protect and promote the interests advertisers and consumers. At present, the association has 400 member companies with 10,000 brands. ANA is actively involved in different issues affecting the advertising industry and provides insights, encourage collaboration and serves as advocate for its members. Recently, the association has been actively involved regarding [[ICANN]]'s new [[gTLD]] expansion program particularly the [[Brand gTLD]]. As President and CEO of ANA, Liodice is leading the Association in voicing out the concerns of its members.<ref>[http://www.ana.net/ About the ANA]</ref>  

ANA is the first association for the advertising industry which was originally established by 45 companies on June 24, 1910 in Detroit, Michigan. Its main objective is to protect and promote the interests advertisers and consumers. At present, the association has 400 member companies with 10,000 brands. ANA is actively involved in different issues affecting the advertising industry and provides insights, encourage collaboration and serves as advocate for its members. Recently, the association has been actively involved regarding [[ICANN]]'s new [[gTLD]] expansion program particularly the [[Brand gTLD]]. As President and CEO of ANA, Liodice is leading the Association in voicing out the concerns of its members.<ref>[http://www.ana.net/ About the ANA]</ref>  

On November 2011, ANA created the Coalition for Responsible Domain Oversight ([[CRIDO]]), which serves as the association's primary group to lobby for the halt of the implementation of the new gTLD expansion program.<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) Massive group forms to kill off new gTLDs]</ref> Bob Liodice and [Daniel Jaffe]], ANA's EVP for Government Relations represented ANA/CRIDO during during a Senate hearing conducted by the Committee on Commerce, Science and Transportation on December 8, 2011 regarding ICANN's implementation of the new gTLD expansion program. During the hearing, the group pointed out that the new TLD program is "bad for marketers, consumers and the entire online marketplace" and "would cause irreparable harm and damage to the entire online business community." The joint ANA/CRIDO statement was read by Jaffe.<ref>[http://www.brandchannel.com/home/post/2011/12/05/ICANN-gTLD-Senate-Hearing-120511.aspx U.S. Senate Committee to Review ICANN's gTLD Proposal on Thursday]</ref>

On November 2011, ANA created the Coalition for Responsible Domain Oversight ([[CRIDO]]), which serves as the association's primary group to lobby for the halt of the implementation of the new gTLD expansion program.<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) Massive group forms to kill off new gTLDs]</ref> Bob Liodice and [[Daniel Jaffe]], ANA's EVP for Government Relations represented ANA/CRIDO during during a Senate hearing conducted by the Committee on Commerce, Science and Transportation on December 8, 2011 regarding ICANN's implementation of the new gTLD expansion program. During the hearing, the group pointed out that the new TLD program is "bad for marketers, consumers and the entire online marketplace" and "would cause irreparable harm and damage to the entire online business community." The joint ANA/CRIDO statement was read by Jaffe.<ref>[http://www.brandchannel.com/home/post/2011/12/05/ICANN-gTLD-Senate-Hearing-120511.aspx U.S. Senate Committee to Review ICANN's gTLD Proposal on Thursday]</ref>

<ref>

<ref>

[http://commerce.senate.gov/public/?a=Files.Serve&File_id=8c7e6c3b-a6b8-41a9-b59a-81dd278249f Testimony of Daniel L. Jaffe Executive Vice President, Government Relations Association of National Advertisers (ANA)]</ref>

[http://commerce.senate.gov/public/?a=Files.Serve&File_id=8c7e6c3b-a6b8-41a9-b59a-81dd278249f Testimony of Daniel L. Jaffe Executive Vice President, Government Relations Association of National Advertisers (ANA)]</ref>