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====International Division====
====International Division====
AusRegistry Pty Group's International subsidiary, AusRegistry International, rebranded itself as of October, 2011 to [[ARI Registry Services]]. The move was made to enhance its image abroad, and dispel the preoccupations that working with an Australian company meant uncertainty and risks for a non-Australian organization. Along with the rebranding annoucnement, [[ARI]] also announced that it would be the first [[registry]] to offer its customers the choice between two primary locations for the operation of a [[TLD]] registry. Establishing its location outside of Australia involved deploying registry infrastructure and resources to the United States.<ref>[http://ariservices.com/news-global-rebrand.php Global Rebrand, ARIServices.com]</ref> Prior to the move, ARI already had an office in the United States, and clients on 4 continents; still, the AUS prefix was not amenable to global expansion and recognition.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus, DomainIncite.com]</ref>
AusRegistry Pty Group's International subsidiary, AusRegistry International, rebranded itself as of October, 2011 to [[ARI Registry Services]]. The move was made to enhance its image abroad, and dispel the preoccupations that working with an Australian company meant uncertainty and risks for a non-Australian organization. Along with the rebranding annoucnement, [[ARI]] also announced that it would be the first [[registry]] to offer its customers the choice between two primary locations for the operation of a [[TLD]] registry. Establishing its location outside of Australia involved deploying registry infrastructure and resources to the United States.<ref>[http://ariservices.com/news-global-rebrand.php Global Rebrand, ARIServices.com]</ref> Prior to the move, ARI already had an office in the United States, and clients on 4 continents; still, the AUS prefix was not amenable to global expansion and recognition.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus, DomainIncite.com]</ref>
==New gTLDs==
Ahead of the disclosure of [[New gTLD Program|new gTLD applicants]], in April of 2012, ARI had announced that it was providing registry services for various clients, including one of the first public [[Brand gTLD]] applicants, [[StarHub]]'s proposed [[.starhub]].<ref>[http://domainincite.com/exclusive-starhub-confirms-dot-brand-gtld-bid/ Exclusive StarHub Confirms dot Brand gTLD bid]</ref>
== Interesting Facts about AusRegistry ==
== Interesting Facts about AusRegistry ==
[[Category: Companies]]
[[Category: Companies]]
[[Category: Registries]]
[[Category: Registries]]