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'''ARI Registry Services''' was created in October, 2011, when '''AusRegistry International''' rebranded. The move was made to underscore its international focus, its brand expansion, and better appeal to non-Austrlian new [[gTLD]] clients. The Aus prefix may have made them appear as an Australian-centric company, despite the fact that they already had international offices and existing clients spread across 4 continents.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>

'''ARI Registry Services''' was created in October, 2011, when '''AusRegistry International''' rebranded. The move was made to underscore its international focus, its brand expansion, and better appeal to non-Austrlian [[New gTLD Program|new gTLD]] clients. The Aus prefix may have made them appear as an Australian-centric company, despite the fact that they already had international offices and existing clients spread across 4 continents.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>

ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America;<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref> it also received attention when it was announced as the services provider for one of the first official gTLD initiatives, GJB Partners' [[.jewelers]].<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>

ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America;<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref> it also received attention when it was announced as the services provider for one of the first official gTLD initiatives, GJB Partners' [[.jewelers]].<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>